Summary

  • Accomplished marketing professional with multinational perspective
  • Product and brand management experience with leading brands
  • Proven track record in advertising and event campaigns management
  • Client services experience from full-service marketing agency
  • Keen ability in managing numerous projects, solving problems and handling conflicts
  • Solid analytical background with strengths in data analyses and spreadsheet applications
  • Excellent people relation skills, a good communicator and a team player
  • 34-year-old male, married, father of a 3-year-old boy, Buddhist, Thai nationality. DOB Jan 17, 1975, Chicago, IL, USA
  • Hobbies and interests include golf, basketball, cardiovascular & weight training, photography and a car enthusiast

Work History

Work History
Feb 2007 - Present

Marketing Communications Manager

Ford Thailand
  • Oversee the development of Ford primary brand and Ford nameplates' brand plans including all marketing strategies with brand managers
  • Responsible for the implementation of the marketing strategies identified in the brand plans
  • Ensure consistency from a corporate perspective to optimize the impact of all communications
  • Manage all of Ford Thailand's nameplates (tier 1) and retail (tier 2) communication campaigns from development, execution and evaluation including full management of Ford Thailand's Web site
  • Develop, execute and evaluate media strategies for all nameplates (tier 1) and retail (tier 2) in accordance with brand plans
  • Control the RACI process for all major communication campaigns to ensure full internal communication and senior management/dealer council buy-in
  • Lead, manage and motivate creative, media, Web and direct-marketing agencies regarding all Ford's communications activities
  • Maintain controls over department's fixed marketing budget and spending including quarterly forecasts
  • Manage sponsorship properties to ensure effective utilization/leverage and involvement in all communications.
  • In charge of local brand and media research and utilize results to drive future planning and decisions
Oct 2005 - Jan 2007

Marketing Manager BMW 3 Series

BMW Thailand
  • Responsible for product management of BMW 3 Series, BMW X3 & BMW Z4 including product planning, product profiles and market analysis
  • Develop, execute and evaluate marketing plan and control the entire budget for responsible product line
  • In charge of all marketing communication including product launching, advertising, media planning, event marketing and customer relationship management
  • In charge of all sales and dealership support programs including product training, product argumentors, sales literatures, showroom point-of-sales materials and corporate Web site
  • Completed a 6-month job rotation program to BMW AG, Munich, Germany, as member of Product and Price Planning team
Feb 2002 - Oct 2005

Marketing Manager MINI

BMW Thailand
  • Managed MINI advertising programs & event campaigns end-to-end, including concept development, agency liaison, media selection, execution and event operation
  • Responsible for MINI product planning, product profiles creation and product ordering
  • Provided support for authorized dealers in sales & marketing operations including, product profiles & ordering, dealer advertising & event campaigns, sales literatures design, development and printing
  • Responsible for product & brand training for sales staff
  • In charge of maintaining and updating entire content of MINI Thailand's Web site
Feb 2002 - Jul 2002

Product Manager

Toshiba Thailand
  • In charge of all sales & marketing for the General Electric Home Appliances brand
  • Developed & implemented strategies relating to product planning, pricing, sales promotions & advertising for the entire line of General Electric Home appliance products
  • Responsible for achieving sales targets of THB 60M per year with full P&L responsibility
  • Managed modern-trade distribution channels (including department stores & electronics super stores)
  • Responsible for sales and marketing budgets planning and allocation
  • Supervised a team of 3 direct subordinates and over 20 in-direct subordinates
Dec 2000 - Aug 2001

Account Executive

Treacy Marketing Group
  • Managed all aspects of clients' accounts including understanding business objectives, developing marketing efforts from ideas to implementation (advertising, brochures, signage, events, etc.)
  • Developed and continuously evaluated marketing strategies for adjustments and revision
  • Managed numerous projects and vendors as well as close coordination with creative team
Mar 1999 - Dec 2000

Financial Analyst

  • Assembled, analyzed sales & financial performance reports for consumer, B2B & retail business units
  • Designed & created general & specific need sales & financial reports for decision making purposes
  • Forecasted and proposed quarterly revenue and expense plans
  • In charge of tracking & monitoring daily sales activities of all channels for senior management

Education

Education
Aug 1995 - Dec 1997

Bachelor of Science

Aug 1993 - May 1995

Aug 1990 - May 1993

High School Diploma

Judson School
Aug 1988 - May 1990

Sibford School
May 1979 - Mar 1988

Assumption College Sriracha