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Kristy CHI Zhang


Jun 2015Aug 2015

Fashion Content Operation

BorderX Lab, Beyond App, Mountain View, CA

- Created original fashion content for a cross-border e-commerce App Beyond homepage. (simplified Mandarin).

- Fashion articles, pictures, merchandises select, and web ready (html).

- Created content marketing campaign for Weibo(Chinese Twitter).

- Operated the fashion content for WeChat official account.

Jul 2014Present

Facebook Public Page

“In Vogue” & “Street Codes”

- “In Vogue”, All things Fashion. Share high fashion images and supermodels’ street style.

- Created on July 2014. 16K+ Followers.

- “Street Codes”, Share TV Drama and teenage celebrities’ exact match clothes.

- Created on July 2014. 2K+ Followers.

Jul 2012Sep 2012

PR & Brand Coordinator

Dalian International Fashion Week

Responsible Brands: Christian Dior, Jenny Packham, Monique Lhuillier, De Beers, Chaumet.

- Created the fashion brands’ press release. Translate documents from English to Mandarin Chinese.

- Daily official Weibo(Chinese Twitter) publisher.

- Assisted with Dalian City Hall, TV Channel’s International Fashion Festival marketing and public relations teams.

- Supervisor of supermodels and celebrities’ team. Supervised of fashion show dressers on backstage.


Sep 2013Dec 2015

Fashion Merchandising

Academy of Art University

- MFA, expected December 2015.

- School Courses:

- Web Design: UX, Introduction to Programming, Typography, Digital Application (Photoshop, Illustrator, InDesign).

- Programming: HTML, CSS, JavaScript, JSON, JQuery.

- Fashion Merchandising: Fashion Management, Marketing Research, Marketing Strategy, Visual Merchandising.

- Masters Thesis based on affiliate program, “Street Codes” project. Own business plan, research, analysis and


Sep 2008Jun 2012

Media and Communication

Zhejiang University of Media and Communication

- Bachelor Degree in Media and Communication.

- GPA: 3.22/ 4.0 Rank: 2/ 51 (top 4%)