Kristy CHI Zhang

EXPERIENCE

Work History
Jun 2015 - Aug 2015

Fashion Content Operation

BorderX Lab, Beyond App, Mountain View, CA

- Created original fashion content for a cross-border e-commerce App Beyond homepage. (simplified Mandarin).

- Fashion articles, pictures, merchandises select, and web ready (html). https://kristyzhang.github.io

- Created content marketing campaign for Weibo(Chinese Twitter).

- Operated the fashion content for WeChat official account.

Jul 2014 - Present

Facebook Public Page

“In Vogue” & “Street Codes”

- “In Vogue”, All things Fashion. Share high fashion images and supermodels’ street style.

- Created on July 2014. 16K+ Followers. https://www.facebook.com/invogue.page

- “Street Codes”, Share TV Drama and teenage celebrities’ exact match clothes.

- Created on July 2014. 2K+ Followers. https://www.facebook.com/streetcodes

Jul 2012 - Sep 2012

PR & Brand Coordinator

Dalian International Fashion Week

Responsible Brands: Christian Dior, Jenny Packham, Monique Lhuillier, De Beers, Chaumet.

- Created the fashion brands’ press release. Translate documents from English to Mandarin Chinese.

- Daily official Weibo(Chinese Twitter) publisher.

- Assisted with Dalian City Hall, TV Channel’s International Fashion Festival marketing and public relations teams.

- Supervisor of supermodels and celebrities’ team. Supervised of fashion show dressers on backstage.

Education

Education
Sep 2013 - Dec 2015

Fashion Merchandising

Academy of Art University

- MFA, expected December 2015.

- School Courses:

- Web Design: UX, Introduction to Programming, Typography, Digital Application (Photoshop, Illustrator, InDesign).

- Programming: HTML, CSS, JavaScript, JSON, JQuery.

- Fashion Merchandising: Fashion Management, Marketing Research, Marketing Strategy, Visual Merchandising.

- Masters Thesis based on affiliate program, “Street Codes” project. Own business plan, research, analysis and

strategy

Sep 2008 - Jun 2012

Media and Communication

Zhejiang University of Media and Communication

- Bachelor Degree in Media and Communication.

- GPA: 3.22/ 4.0 Rank: 2/ 51 (top 4%)