profile

Result Oriented, Enthusiastic, Analytical, Empathetic, and Tech savvy are some of the key words that have been used to describe me. Opening Hotels, achieving financial goals and Brand marketing are aspects of the Business that I am most passionate about. I enjoy working in an environment that brings together both people and technology. I am fully capable of working in a team of different dynamics just as well as I do working on my own.

 

A career spanning over 18 years include stints in hotels of varied categories and sizes ranging from downtown Business Hotels to resorts, Luxury, Full service to Select Service (Modern Essentials) brands primarily within Marriott International's portfolio.

 

I am also very passionate about Motorcycles and Traveling, Music, and watching Movies and Television with informative content in my spare time. I also founded and manage a group “Rooms Division Specialists” on LinkedIn that has over 6,100 Hospitality professionals and am also a Board member of the Hotel & Restaurant Association of Cebu. For more information and recommendations, please view my profile on linkedin.com at:  http://ph.linkedin.com/in/kristo/ or alternatively at http://kristofer.branded.me/

Work History

Work History
Jan 2013 - Present

Resort Manager

Crimson Resort & Spa Mactan

Reporting to the Area General Manager and owners, based off property, the present profile involves leading the Resort independently and ensuring all the business objectives are met. This being an internally managed company and the first venture of a conglomerate, the opportunity to set up not just the standards for the Resort, but also set the tone for the hospitality division of the Company and future projects was both exciting and challenging having always being part of an International set up with all sorts of resources readily available in all aspects of the business.

Present Key Responsibilities and Accountability address all aspects of the Business namely Customers, Associates, Profits and Market Share and Owner Relations. To briefly elaborate:

 Customers:

  • Introducing and ensuring continuous focus on Guest Recognition & amenity programs.

 Associates:

  • Focused profile based recruitment and ensuring training towards enhancing skills.

 Financials:

  • Responsible for all the entire P&L and delivering GOP by maximizing revenues through sales strategies and other measures. Also by controlling costs effectively to meet Budget guidelines by having control systems in place for all controllable costs and man hours.
  • Plan effective use of capital: manage operating and capital expenditures, and create a long term plan for preventive maintenance and asset protection.

 

Achievements at Crimson Resort & Spa Mactan:

  • Delivered career high GOP of 47.8% and 45.4% respectively from a Total revenue growth of 14% year on year and flat the next, despite reeling from two major calamities Q4 2013.
  • Created Brand Standards and implemented Brand Standard audits thereof.
  • Institutionalized weekly Room Sales Strategy meetings (Rooms revenue growth by 9%).
  • Institutionalized weekly sales forecasts for all revenue streams & manpower productivity.
  • Created Internal audits for all operational departments and Heart of the house areas.
  • Implemented an Online Guest Satisfaction Survey process.
  • Implemented an online reputation management system to better manage online presence.
  • Through continuous engagement with OTA’s room nights grew by 48% (22% of Room nights) and direct bookings through internal website grew by 29% (6% of Room nights).

 Awards and recognition received in 2013

  • Most Engaged Property – Expedia
  • Best Supporting Hotel – Hotelbeds
  • Certificate of Excellence – Tripadvisor
  • Continent Winner - Luxury Beach Resort Category - World Luxury Hotel Awards
  • Top Eight Hotel Spas in the World – Agoda
  • Agoda Golden Circle Award 2013
  • Conde Nast Johansens recommended
  • T+L World's Best Nominee
  • Saffron café and Tempo - Philippines Best Restaurants 2013 - Asia Tatler
  • Rakuten Meister award – Aggressive Player in Philippines

 Awards and recognition received in 2014

  • Bookers Wishlist Award – Booking.com
  • Country Winner: Best Luxury Resort Spa – World Luxury Spa Awards
  • Agoda Golden Circle Award 2014
  • Destination Resort of the Year Nominee – Asia Spa Awards
  • Global Winner – Luxury Thalasso & Spa Category – World Luxury Hotel Awards
  • Outstanding Hotel Partner – GTA
Dec 2009 - Nov 2012

Director of Operations

Renaissance Riverside Hotel Saigon

The profile involved reporting directly to the General Manager and functioning as her second in command in ensuring efficient operations in accordance with the Standards laid down by Marriott International.

May 2008 - Dec 2009

Director of Rooms

JW Marriott Hotel Medan

Being part of the pre-opening, the profile involved reporting directly to the General Manager in ensuring efficient operations by directly overlooking all aspects of the Rooms division in accordance with the Standards laid down by Marriott International.

Feb 2006 - May 2008

Director of Rooms

Courtyard by Marriott, Chennai

As the only Executive Committee member from operations of the newly opened and first Courtyard in India, the profile involved reporting directly to the General Manager in ensuring efficient operations by directly overlooking all aspects of the Rooms division in accordance with the Standards laid down by Courtyard International.

Jun 2005 - Feb 2006

Front Office Manager

Miri Marriott Resort & Spa

Part of the team to lead the re-branding efforts from a room’s division’s perspective and integrate the property to Marriott and its standards.

Oct 2003 - Jun 2005

Delighted to Serve Manager

Renaissance Kuala Lumpur

The profile involved starting a new initiative in an existing 8-year-old property at the time integrating departments and helping in paradigm shifts in setting up the first telephone "one stop shop" at Renaissance.

Oct 2001 - Sep 2003

Front desk Manager

JW Marriott Hotel Mumbai

Being part of the pre-opening, the profile involved handling a shift as the Manager on duty.

Jan 1999 - Oct 2001

Duty Manager

The Regent, Mumbai

Being part of the pre-opening, the profile involved handling a shift as the Manager on duty.

Jun 1996 - Aug 1998

Operations Executive

Welcomgroup Bay Island

As the second in command of this small Resort, I also worked on Manual systems in absence of any Computerized Operations thereby strengthening the basis of processes and operations.

Education

Education