▪ Marketing certain brand to increase their popularity among target consumers.
▪ Conduct in-depth consumer analysis to determine the image/demand of the brand. Organize market research for certain market situations.
▪ Develop annual brand plan in partnership with the sales team.
▪ Plan and manage the budget for marketing activities.
▪ Ensure the effectiveness of the marketing plans and projects, monitoring, reporting for all the marketing campaigns. Ensure profit target are achieved, margins maintained and expenses controlled.
▪ Monitor and analyse a brand and competitors performance to identify strengths, weaknesses, opportunities and threats (SWOT).