▪ Marketing certain brand to increase their popularity among target consumers. ▪ Conduct in-depth consumer analysis to determine the image/demand of the brand. Organize market research for certain market situations. ▪ Develop annual brand plan in partnership with the sales team. ▪ Plan and manage the budget for marketing activities. ▪ Ensure the effectiveness of the marketing plans and projects, monitoring, reporting for all the marketing campaigns. Ensure profit target are achieved, margins maintained and expenses controlled. ▪ Monitor and analyse a brand and competitors performance to identify strengths, weaknesses, opportunities and threats (SWOT). |