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Work experience

Apr 2014Present

Manager, Public Relations and Marketing Communications

InTouch Health
  • Produced several videos including a device demo, customer testimonial series and device/network power-game videos for sales and marketing.
  • Launched a webinar series highlighting customer’s experiences using our technology to build telemedicine programs for health systems.
  •  Developed and lead digital marketing and demand generation campaigns (via Salesforce, Constant Contact, Marketo), social media engagement, customer newsletters, CRM strategy, marketing and public relations tactics and new client communication initiatives.
  • Planned company’s public relations campaigns (healthcare, financial, technology and awards) as well as internal, external and international communications, spearheading new media/digital marketing strategies.
  • Collaborated with executives, CEO and marketing team in a complete rebrand of the company. My team developed a new marketing platform including a new logo, website redesign, defining a new value proposition and sales proposal - expanding the telemedicine network by 20% in 2015.
  • Initiated and launched new digital channels and InTouch Health social media marketing platforms. LinkedIn grew 44%, YouTube grew from 1,500 views to 36,000 in 1.5 years, Twitter followers grew from 300 to 8,000 followers and Facebook acquired 1,040 followers, extending our influence as thought leaders and industry experts.
  • Initiated, redesigned, and implemented outbound customer communications - increasing open rates by 3.8%, partnered with customers – provided consulting in creating public relations, media/marketing communication plans and producing videos to capture opportunities to grow their business using our technology.
  • Collaborated with senior executives/spokespersons and corporate partners for press release preparation, announcements, and press interviews (television, newspaper, online, video).
  • Initiated a program to improve demand generation metrics using customer satisfaction surveying and net promoter scoring.
Oct 2008Apr 2014

Public Relations/Social Media Consultant

Rumble PR
  • Collaborated with clients as communications, public relations and social media consultant.
  • Successfully expanded media base garnering editorial attention using story placement strategies, social media, local/national publications, media advisories, press releases and networking within the technology, design, entertainment and retail industries.
  • Managed websites media/PR content using CMS (Drupal), web analytics, tracked web trends, entertainment/business blogs specific to technology and consumer goods using social media platforms and content linking strategies to build and sustain traffic referrals
  • Managed projects and communications between client, multiple stakeholders and Rumble PR building scopes of work, assessing resource needs, deliverables, timing and pricing.
  • Planed and rolled-out integrated campaigns developing website launch timelines, collateral and web development. Assisted in planning the functionality and user interface for client websites.
Mar 2008Sep 2008

Audio Production Coordinator

Green Beans Productions/Yo Gabba Gabba

6 Month Contract

  • Prepared and tracked performer's agreements and submitted for artist payments through ASCAP.
  • Developed tracking system used to document all segment and episode songs for demo, voice over and scoring.
  • Managed all voice over talent schedules, worked with sound engineers on recording guest artists, and celebrity VO and bouncing music for playback while making delivery deadlines for animators and network.
Nov 2006Oct 2007

Public Relations Manager

Majestic Media
  • Directed and coordinated relationships with 2 international and 2 domestic PR agencies for all major product launches.
  • Strategized international and domestic press outreach and research for 8 separate product lines.
  • Managed product promotions using product placement, lifestyle marketing and branded integration strategies.
  • Organized trade show details and customized product launches for promotional events involving executives from leading industry publications.
Mar 2005Apr 2006

Ad Programs Manager

Parents Television Council
  • Successfully managed relationships with corporate ad executives from General Mills, Toyota, Mars, Johnson & Johnson, Clorox, as well as, ad agencies and media buyers within broadcast/media corporations.
  • Created and implemented a comprehensive needs assessment for ad program reorganization.
  • Recommended, drafted and edited all PTC press releases.
  • Developed talking points and messaging related to all ad program campaigns for website and newsletters distributed to over 1 million members.
Apr 2003Mar 2005

Assistant Marketing Director

Jensen + Partners
  • Developed and executed marketing plans increasing product pipeline from 6 to 18 in 7 months. 
  • Established points of entry for future business within the hospital and biotech industries.
  • Qualified Jensen + Partners for government projects.
  • Assisted with writing and editing RFP's.
Feb 1999Jun 2002

Assistant Art Director

CBS - Touched By An Angel
  • Successfully negotiated favorable pricing with suppliers and vendors for design, property, decoration and signage.
  • Managed supplier invoices, reported budget spending, obtained legal clearances on all artwork.
  • Provided consistent and accurate research for the design, decoration and construction of sets meeting weekly deadlines.
Jan 1997Jan 1999

Sales Rep

  • Travelled weekly with teams of 3 to 10 associates across the United States and Canada.
  • Advised small business owners on creating and managing an e-commerce website.
  • Organized conferences teaching e-commerce best practices for selling goods and services online.
  • Responsible for booking and negotiating favorable hotel pricing for outside sales groups.
  • Managed and was responsible for providing sales teams with all paperwork and forms while on the road.


Jan 1993Jun 1995



Business Management

PR Portfolio-Writing Samples



Content Marketing


Social Media Marketing
Demand Generation
Website Development

Writing for the web

Drupal 7
Public Speaking
Adobe Illustrator
Adobe Photoshop
Microsoft Office


  • 3 years experience in e-commerce sales, consulting and training
  • 11 years of experience in domestic and international public relations and marketing communications, leadership and teamwork
  • MA Communications Management, BA in Business Management


My photography has been published and featured in:

  • Modern Bride Feb/Mar 2007
  • Grace Ormond Magazine 2006

Additional Skills


Content / Blog writing

Website Design and Development

Internet Research

Film/TV Set Design/Props 

Event Assistant to Fox News TV Host Glenn Beck