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Kristi is an experienced marketing professional with a sound knowledge of business management and a deep understanding of consumer online marketing. Certified Practising Marketer (CPM) and MBA qualified. At Macquarie, Kristi is responsible for the development and implementation of the overall online strategy for Macquarie’s direct to consumer business, focussing on customer acquisition and deepening customer relationships. Kristi has been active in the marketing space for the past 9 years with various marketing roles at SingTel Optus and Expedia. Kristi’s experience heading up marketing for Australia and New Zealand at one of the world’s leading e-commerce retailers, as well as advising on marketing for the launches of India and Japan, has given her great insights into the digital landscape across the Asia Pacific region.

Company Experience

Work experience

July 2013Present

Group Lead, eCommerce Practice & Performance


Since joining Suncorp Group in 2013, Kristi has led the Adobe Analytics implementation across the group’s 11 branded websites. Kristi is now responsible for the eCommerce digital practice and performance insights across the Suncorp group. Kristi currently sits on the Adobe Customer Advisory Board for Analytics and was a recent presenter at the 2016 Adobe Summit, as part of Web Analytics Idol.

Apr 2003Present

Digital Marketing Consultant


Consultant at Kineo as Head of Search, Data & Analytics Strategy: * Consulting to clients on utilizing the power of web analytics, measurement and accountability to meet their business goals * Develop digital strategy for clients utilising online channels: search engine marketing (SEM), search engine optimization (SEO), web analytics, display advertising, social media and affiliates

Consulting to various companies. Some recent projects include: * Designed, developed and managed the website for an Engineering firm, with a focus on SEO and growing organic traffic. * Developed monetisation strategy for the digital assets of a travel company comprising display advertising, sponsorship and email. * Designed, developed and implemented the new non-for-profit community website for the Estonians in Australia, using the CMS Wordpress. Currently handle both editorial and media sales. * Site design and development of an award winning Australian Blues band’s website. Including implementing a simple cost effective e-commerce solution to sell the bands extensive back catalogue and tour merchandise. * Developed and executed email marketing strategy for global Venture Capital firm

Apr 2010Sep 2011

Associate Director, Online

Macquarie Bank

Macquarie’s consumer financial products include online trading, mortgages, insurance, investments, superannuation, cash products and credit cards.* Responsible for the development and implementation of the overall online strategy for Macquarie’s direct to consumer business.* Accountable for delivering acquisition targets across online channels including: search engine marketing (SEM), search engine optimization (SEO), web analytics, display advertising, social media and affiliates* Responsible for e-commerce optimisation initiatives to deliver growth in client numbers and lower cost of acquisition* Developed extensive data and web analytics strategy and implementation plan utilising Omniture and 3rd party tracking system Mediamind* Management of agency and vendor relationships; and advertising partners* Coach and educate wider marketing team and key senior management stakeholders on the online channel* Departed due to shut down of the Consumer Direct Division

Marketing Director, Australia & New Zealand

Expedia Inc. is the world's largest online travel company.

Overall responsibility for development and execution of the marketing strategy for and

Responsibility for P&L and multi-million dollar marketing budget. 

Managed all online marketing channels: search engine marketing, affiliate marketing, email and display advertising and offline marketing channels: PR, sponsorship, joint promotions, outdoor and radio.

Championed the brand development and positioning of Expedia in Australia and New Zealand. Lead analysis of marketing effectiveness and ROI to improve all aspects of marketing resulting in: market penetration; increased website traffic and conversion, revenue growth, and profitability.


Murray Howe, Leading Industry Strategy for Adobe across APAC

n Digital the digital domain it is often hard to decipher 'talk' from 'walk' so it is great to have someone like Kristi on your side; someone who is a straight shooter, can hold a room with senior stakeholders, can lead a team and foster relationships and also more than hold her own on the tools.

I really enjoyed working with Kristi and valued her contribution, I am sure you will too.

Christian Bartens

Kristi gets digital and she can operate in big corporate environments, skills that are hard to come by. It's always refreshing to work with people who have a vision and know how to execute it as well. I really enjoyed working with her and have no doubt I'll run into her again.

Michael Buckley launched its full service travel site in August 2006. Kristi has literally grown the business from ground up and in a short time has made Expedia one of the most viewed travel websites in the travel category.

Kristi is a pleasure to work with and I have enjoyed the analytical nature of the business and we look forward to the next successful venture with Expedia. I congratulate Kristi on her achievements to date.

Nico Chu

Kristi is a key member of the APAC team. She is innovative, resourceful, co-operative, open and sociable. She has taken a leading role in developing new ideas and driving innovation in Marketing. What’s more, her actions and tenacity have successfully built our brand in Australia. Last (but not least) it’s also a real pleasure to work with her.

Robyn Sefiani

Our public relations firm works closely with Kristi on brand and awareness building of Expedia in Australia. Kristi is passionate about her work, full of great marketing ideas, very smart and a pleasure to work with

Rob de Pinto

I can't recommend Kristi highly enough for any online marketing role requiring KPI driven results. She combines the right mix of online marketing experience, understanding of analytics platforms, data analysis and combines them to create a clear set of actions to achieve the desired business goals. A quality player



Grad. Dip

Securities Institute of Australia

Marketing Activities


Financial Analysis
People Managment
Online Marketing & Digital Strategy
Data & Analysis



Australian Marketing Institute