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Kristen Hanson

Business Development & Marketing Operations at American Subscription Group

Work experience

Jul 2012Present

Business Development & Marketing Operations

American Subscription Group
  • Leads business ventures and profit positions.
  • Implements marketing projects and establishes strategic, mutually beneficial partnerships with users, vendors and service providers.
  • Focuses on exceeding new revenue goals.
  • Effectively guides new products and sales opportunities from concept to market acceptance.
  • Generated $114,000 in 6 months by creating a new product with small direct sales team.
  • Increased sales 60% by launching anonymous content marketing campaign.
  • Superb communicator and negotiator with vendor management.
  • Designs and creates marketing material for direct sales teams, and company CEO.
  • Managed the complete redesign and launch of the company’s website.
  • Puts into action, high-impact strategies to target new business opportunities and new markets.
Jan 2012Jul 2012

Internal Sales Specialist

Jackson National Life
  • Provide clerical and administrative support to other department VP's and general office duties, such as ordering supplies and maintaining record management database systems.
  • Produced metric reports, conduct research, and compile data for internal wholesalers.
  • Prepared for FINRA's securities series 6 license.
  • Met with groups, and other directors discussing various sub accounts of the financial industry.
Jan 2011Dec 2011

Executive Assistant

MD Networks
  • Managed external contacts for CEO and kept track of periodic communication needed for priority contacts.
  • Coordinated dealer visitations, company special events and other employee morale functions.
  • Assisted with team building initiatives and overall support for maintenance of organizational culture and employee morale.
  • Created expense reports, budgets and filing systems.
  • Supplied sales and marketing support to a sales force of 50+ sales reps.
  • Directed administrative functions for the directors, principals, consultants and key managers.
Oct 2007Dec 2010

Office Manager

Monitoring Services Network
  • Supervise the work of office, customer service employees, and client needs to ensure adherence to quality standards, deadlines, and proper procedures, correcting errors or problems.
  • Provide employees with guidance in handling difficult or complex problems and in resolving escalated complaints or disputes.
  • Confer with customers by telephone or in person to provide information about products and services, to take or enter orders, cancel accounts, or to obtain details of complaints.
  • Complete contract forms, prepare change of address records, and issue service discontinuance orders.



Bachelor of Arts (BA)

University of Colorado at Boulder


Management Consulting
Event Management
New Business Development
Business Development
Operations Management
Market Research
Marketing Communications
Marketing Strategy
Customer Service
Social Networking
Social Media
Microsoft Office
Sales Operations