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About

Kristel works with restaurant owners, lifestyle brands and individual artisans to develop a creative, relevant, and executable brand strategy. Her focus is on food and beverage, wine program and cocktail development, restaurant management, FOH hiring and training, marketing and design, and events.

Experienced in branding and marketing strategy, content strategy and development, web and graphic design, brand ambassadorships, event planning and hosting, marketing campaign development, social media management,  photography and video production, food and prop styling, food and beverage consulting, writing and editing, and sommelier services.

Portfolio

Kristel's work covers a number of categories. Get an idea of what she can help you with here.

Certifications

Feb 2016Present

Sommelier 

Guild of Sommeliers

(Certification Level: Introductory)

Work History

20162016

Restaurant Manager & Beverage Director

Antler & Fin Restaurant

Hired, fired and trained FOH and BOH employees including creation of company policies, training guide and employee manual

Directed entire beverage program to include curated, unique wine list, craft cocktail menu and beer and cider selections (draft and bottles)

Developed an environment steeped in teamwork and collaboration

Managed event coordination and sales efforts

Financial checkout procedures, inventory and vendor relationships

Managed social media, PR and  complaint response strategy

Designed interior, exterior, and signage to create a hip, upscale look unique to A&F

Designed branding including logo, website, signage and vinyl, business cards

20102016

Marketing and Events Designer

Kristel Poole LLC

Graphic design for print collateral for local businesses including invitations, menus, advertisements, and event promotions

Graphic design for online marketing including website redesign, website build-out, logo creation, advertising design, social media and event promotions

Created and implemented unique wine events such as tastings, guided multi-course wine dinners and entry-level training for restaurant staff

Photography, food and prop styling, food and cocktail recipe development, and writing

20142015

Restaurant Consultant

Deco Ristorante

Created FOH manual and implemented processes and procedures

Developed cocktails for beverage program that became best-selling on menu

Implemented social media strategy and promotion schedule

Created and hosted regular events to showcase Italian wine and food

Redesigned and maintained website

20132015

Social Media Community and Content Specialist

Hamilton Beach Brands, Inc.

Managed and implemented social media platforms including strategy, content development, visual content creation and editorial calendar

Food and prop stylist and art director for monthly food and beverage photo shoots