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Interest

My personal interests include blogging, field sports and fashion and a reflection of my life that is divided between town and country.Blogging allows me to maintain an awareness of current trends and continue writing for the consumer. It has also established my position within the blogging community helping my understanding of approach and topical concerns.Watch This Space: http://www.thegentlemantraveller.co.ukMy fashion influences are a collaboration of season trends and street style. Right now I love Stolen Girlfriends Club.Watch This Space: http://nataliehartleywears.blogspot.co.uk/I am particular interested in social lifestyle trends and the online relationship between consumer and brand. Recent initiatives I have been impressed by are Eat.St, Meat Liquor and Lady Gaga's littlemonsters.comWatch This Space: Smak Lobster Roll Restaurant & Bar

Summary

For the past seven years I have worked within Online Communications. My combined knowledge of Online Journalism and Public Relations allows me to formulate Digital Strategy and implement Social Media Management effectively. I specialise in the hospitality industry and have worked for local, national and global hotel, restaurant, food and drink brands. 

Work experience

2009Present

Director

FourteenTen

Fourteen Ten combines qualified journalism with strategic PR to deliver effective consumer outreach for consumer brands

• First company in UK to develop 'create & search' campaign for drinks brand• First company in UK to develop Foursquare campaign for drinks brand• Branded "innovative" by Independent newspapers by "developing fresh ideas to connect with consumers" (2010)I have developed strategies, managed campaigns and directed editorial both direct to client and alongside other agencies for clients including Aviva, Fujifilm, Havana Club, Courvoisier, The Big Chill Group, Breakthrough Breast Cancer, Playstation, W Hotels, Andaz, Jim Beam, Last Minute.Com, Volvo, EA Games, Christian Aid, Olympus, VBS.TV, Paramount FilmsI specialise in Social Media Management, Copywriting and Digital Development

20072009

Press Officer

Freelance

Clients were secured though direct approach, recommendations and freelance contracts with agencies. They included:

Red Bull - Print and Online PR for DMC World Championships

!K7 - Print and Online PR for single and album releases 

Optronica - Print and Online PR for festival

Glade Festival - Print and Online PR for festival

Renaissance Records - Print and Online PR for single and album releases and festival

Cargo - Print and Online PR for club, bar and restaurant

Camino - Print and Online PR for bar, restaurant and events 

Mien Tay - Print and Online PR, website development, flyer design, business development, copywriting

20052007

Editorial & Online Competitions and Promotions

Time Out London

After an internship with Time Out London magazine I was offered a role on the growing Time Out London website. This developed an understanding of online journalism, HTML coding, back-end systems, content distribution and customer journey.I achieved position of Head Of Competitions and Promotions after developing a keen interest and awareness in customer journey, demand and response. It was dealing with PRs and Marketing companies that made me aware of the necessity for an online-savvy communications agency that can develop online marketing ideas to a new digital audience.

Portfolio

Education

20052006

NCTJ

NoSWeat Journalism School
20032004

Spanish

Universidad de Alcalá
19982004

BA(hons)

Manchester Metropolitan University
20022003

French

Université Denis Diderot (Paris VII)
19961998

The British School of Paris

Editorial Experience