Krista Abeyta

Senior Sales Manager

Work History

Work History
Oct 2012 - Present

Sales Manager

Sales Manager UK Responsible for new business sales for Teradata's DMP(data management platform) and multi-channel marketing platform(email, digital ad, SMS, push, social) in the Marketing Applications division.. Top sales person in UK 2015, currently at 117% to target Q1 2016 Average contract value£ 70k per year Clients from wide range of ecommerce sites such as Endemol, Russell & Bromley, Rapha Racing Broadway Travel, Whirlpool/Indesit Regularly attend and present at an array of webinars and industry events including The Online Retailer, E-Commerce Conference and Expo, Econsultancy Digital Cream and IRCE. Strong knowledge of ecommerce strategy, customer experience, digital marketing, email marketing, campaign development, statistical analysis best practices and trends Ability to develop strong pipeline quickly for retail and travel sectors
May 2012 - Aug 2012

Sales Director

SLI Systems
Sales Director UK Currently responsible for not only new business sales, market development and growth in the retail sector. Identified additional areas for revenue growth through cross selling, upselling and maintaining client relationships in the UK for onsite search. Closed new business sales opportunities resulting in 129% to target for Q3, 388% for August. Clients from wide range of ecommerce sites such as French Connection, Pitney Bowes, Led Hut, Amara, Printerland, Toast Average contract value£ 30-50K per year LYRIS
Jan 2010 - Nov 2011

Sales Manager

Sales Manager UK & EMEA Responsible for finding new business for SaaS online marketing solutions and services including email communications, web analytics, PPC/SEO campaign management, social media and consultative services. B2B&B2C clients in retail, media, travel, financial, technology and telecommunications industries. Generated£ 215, 000(97% to target) in new sales revenue in 6 months of 2011 Achieved monthly and quarterly targets resulting in£ 412, 000(110% to target) new business sales in 10 months for 2010 4th out of 28 ranking sales person globally for 2010 Successful with lead generation and quickly developing a strong sales pipeline Clients include RBS, Archant Publishing, Eversheds LLP, Schlumberger, Orion Electronics, DU Communications(UAE) Average contract value£ 30-60K
Sep 2009 - Jan 2010

Sales Manager

Sales Manager UK Responsible for finding new business clients needing SaaS software and support for email marketing solutions primarily in the B2C sector. Achieved all monthly targets resulting in£ 117, 000 in new sales revenue in first 4 months Successful with quickly developing a strong sales pipeline and closing sales Clients include Advent Training, Online Tee Times, Orion Electronics Average contract value£ 25-30K NEWSWEAVER
Feb 2006 - Aug 2009

Business Development Manager

Business Development Manager, UK Developed new business for software, consultancy and design services for email newsletters and online marketing solutions. Identified and closed all new sales opportunities resulting in£ 300, 000(110% to target for 2008) in new sales revenue Increased client base for top industry sector by 110% in 1 year Created successful model of a business development plan for unexplored sectors by the company Identified new sectors for development which provided sales team with new opportunities for growth Clients included RBS, Radius Technology, Engineers Ireland, East Renfrewshire County Council, Danesoft
Mar 2003 - Feb 2006

Sales Director

Business Development and Sales Director Provider of enterprise content management, web analytics, and dynamic content software solutions. Identified and closed first customer to deliver over£ 450, 000 in sales annually. Grew current business by an average of 20%. Built and manage sales team of 3 in the UK. Manage all sales and account development activities for clients from small and medium size enterprises(SME) to blue-chip customers. Clients included Bell Microproducts, Exeter County Council, Northgate Communications, NHS, Heidelberg Press, Mailboxes Etc.
Jan 2000 - Mar 2003

Business Development Manager

Business Development Manager & Head of Sales Website development and online marketing solutions. Closed all sales opportunities for new products including first blue-chip customer account. Led all sales and business development activities for web site design and bespoke web site solutions to the SME and blue-chip customers. Research new markets and integrating findings into product development. Client included Scottish Enterprise, Cable & Wireless, Management Consulting Association
1997 - 1999

Sales Executive

Sales Executive US company providing commercial print, direct mail, web development and fulfilment services with t/o $7.9M and 170 employees Developed new business sales for Hewlett-Packard, Bayer Corporation, and other U.S. west coast accounts Established long-term business partnerships with client's top management. First account manager to sell a $1,000, 000 digital print and print-on-demand program to the CMDS Division of Hewlett-Packard.
1994 - 1997

Sales Executive

Web offset commercial print with Print & Media Division with t/o of $80M and 200 employees Sales Executive Generated sales from new accounts resulting in $1,300, 000 in sales in 12 months. Developed new business print sales in the Northern California and surrounding areas. Controlled and met all expense and budget goals.
1992 - 1994

District Sales Manager

District Sales Manager Managed and directed a staff of 18 sales associates, monitoring daily results and individual performance. Exceeded monthly and annual district sales goals for a sales territory of over 300 accounts. Increased market space by 75% in certain sectors. Created new process for educating and rewarding employees resulting in higher productivity and fewer absences.
1987 - 1992

Production Supervisor & Manufacturing Process Engineer

Production Supervisor & Manufacturing Process Engineer Managed a team of 21 line operators and mechanics. Developed incoming inspection programs with raw material suppliers. Designed and facilitated a cultural diversity seminar for over 300 participants, ranging from line operators to vice presidents. Implemented process, quality, and cost improvement projects using Statistical Process Control and Design of Experiments.




Arizona State University