- San Francisco, CA US
Krishna Tyner is a B2B and B2C Marketing Strategist consultant with 13 years experience. She helps companies and organizations increase their marketing effectiveness by implementing eMarketing strategies driven by compelling content that produce more sales opportunities and customer reach. A 13-year veteran of creating and managing digital content, Krishna Tyner has been active in the e-mail marketing space since 2000 and has worked directly with Fortune 500 companies, start-ups, nonprofits and SMBs on everything from strategy and brand positioning to creating data-driven e-mail campaigns that work. Earlier, Krishna Tyner spent nearly 10 years with Sun Microsystems, Inc., as a Senior Online Marketing Manager. While there, she managed Sun's flagship online communication vehicle, the exclusive company-wide dynamically generated online newsletter, which had a worldwide subscriber base of 1.2 million and was translated into 11 languages. Ms. Tyner also served as a Senior Program Manager for Sun's Customer Reference program and Java Brand Manager, where she co-led a global re-branding campaign. Ms. Tyner holds an MBA in Marketing from the University of San Francisco. Krishna Tyner serves on the Avokids Event Committee and recently managed the marketing effort for its 2012 Casino de Paris Fundraiser. She is also a longtime supporter of The Homeless Prenatal Program, an organization that provides low-income and homeless families the ability to end childhood poverty; the Shanti Project, Inc., which enhances the quality of life for those with life-threatening illnesses; and Niños de Guatemala, a humanitarian organization dedicated to improving the lives of children and families living in Guatemala. In her leisure time, Ms. Tyner is an avid runner, a voracious reader, and a mom to an amazing daughter, with whom she lives in Marin County.
A digital marketing consultant based in the San Francisco Bay area, Krishna Tyner has almost twenty years of professional experience. In her free time, Krishna Tyner contributes her resources to a number of charitable programs and organizations, including the Shanti Project. Founded in 1974, the Shanti Project is a San Francisco-based non-profit organization that works to improve the lives of individuals living with chronic illnesses through a range of volunteer-led support services. Based on a model that advocates listening, speaking, and acting, Shanti programs are aimed at connecting those suffering from life-threatening illnesses with empathetic and compassionate peers capable of meeting the specific needs of each individual. In addition to providing services to individuals with breast and other cancers, Shanti offers a variety of services for those with HIV. As part of these efforts, Shanti operates its L.I.F.E. (Learning Immune Function Enhancement) program, which focuses on helping people with HIV gain the knowledge and skills needed to establish healthy routines. Specifically, the L.I.F.E. program works by assisting participants in reducing the biological, psychological, and social risk factors that have a direct effect on the progression of HIV. The program has proved to be effective by reducing participants’ overall health problems by 27 percent to 44 percent, decreasing their drug and alcohol use, and increasing their adherence to HIV treatment.
Possessing more than 15 years of experience in online marketing management, Krishna Tyner’s consultancy services are often sought by companies hoping to increase traffic through search engine marketing (SEM) and Search Engine Optimization (SEO). Also well-known for her expertise in the field of customer relationship management (CRM), Krishna Tyner was invited by several organizations to act as a Salesforce CRM consultant. Continually looking to improve its CRM product offerings, Salesforce recently launched a revamped mobile CRM app that is receiving positive reviews industry-wide. Called the Winter '14 version, the app allows companies to boost sales team productivity by as much as 32 percent, according to Salesforce data. The program integrates a wide variety of e-mail applications, such as Gmail and Outlook, keeping contacts and calendars in one place and easily accessible. This version also updates the “Chatter” function, which allows companies to streamline how they collect and share client information across various sales associates. Another interesting tool available with the new CRM app is the ability to appoint moderators to groups. Many of the app’s updates were taken directly from user suggestions, via Salesforce’s IdeaExchange platform.