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Kris Hogg



Kris is a globally recognised expert in luxury AV and smart home technology as well as an experienced business leader. He's served at Chairman, CEO and board level across a number of market sectors and countries.

He brings a wealth of experience to his core skill sets of Sales and Marketing (including branding), business start up, international market development and strategic planning. Kris also has had experience in raising both private equity and institutional investment and taking businesses through to exit. He has held P&L responsibility to $100m

Kris regularly speaks at technology events across smart home, internet security, wearable technology and construction services. He also regularly appears in consumer and trade press and has been the Grand Designs technology expert. He is globally recognised as an expert in his field.


Work History


European Business Manager - Luxury Living AV

Samsung Europe

European Business Manager for Samsung Europe, responsible for the strategy and launch for The Wall in Europe. Carrying $100m Budget. Role involves working with Samsung subsidiaries, distributors resellers and end users. Developing GTM strategies, developing marketing and partnership strategies and executing across the territory. travel requirements take up 80% of the time.


Projects Director


Projects Director handing Home Cinema and AV installation projects for UHNW market in Middle East. Projects included 2 x $1.8m cinemas for Saudi Royal Family.


Director - Global Strategic Board

CEDIA Global

Member of the Global Strategic Board of Directors based out of the USA and responsible of global strategy for CEDIA. Including Global Rebranding of the Association, Emerging Region Development strategy.

Key responsibilities 

  • Global Re-Brand launched 2015
  • PR and Press Events
  • Media Presentations 
  • Keynote Speaker 
  • CEO Recruitment Team (USA)
  • Merger of EMEA based and USA based business
  • Global Brand Strategy
  • Global Marketing Strategy
  • Budget Oversight
2014June 2016



CEDIA is the global Home Technology trade association, Kris served as the volunteer chairman for this region of the association.

Key Responsibilities

  • PR and Press Events
  • Media Presentations 
  • Keynote Speaker 
  • Regional Tactical Brand Strategy
  • Territorial Marketing Strategy over 9 Countries
  • Budget Oversight
  • HR Oversight

Managing Director

Konnectiv Technology Ltd

Konnectiv was a specialist smart home and Internet of Things consultancy specialising in Home Automation Solutions, Multi Room AV and Cinema Systems, Commercial AV and Hotel services to major construction companies in Europe.

Key Responsibilities

  • VC Funding Generation
  • Branding
  • Business Development
  • Marketing and PR
  • Major Construction Contracts Sales
  • Lead Consulting Engineer
  • P&L Responsibility
  • HR and Facilities Management
  • P&L, Budgeting 
  • Staff Mentoring and Development



Managing Director

Konnectiv IT
Managing Director at (8 years 7 months) Konnectiv IT provided serverside hardware and data centre hardware to major corporates, with specific focus on banking and financial sector verticals. Konnectiv IT started as a grey importer of Sun Microsystems hardware and developed into a Sun Partner delivering full solutions with energy saving and virtualisation at the core of its ethos.

Group Sales and Marketing Director


Responsibility of five independently trading group companies. Responsible for sales staff across 5 divisional companies comprising 4 x Divisional Sales Directors 40 X Sales Staff (Field and Telesales) 8 x Marketing Staff Full P+L ownership Delivery of group sales plan circa £40m turnover Strategic development of new markets and opportunities Identifying and recommending acquisition and growth targets Brand development over consumer and B2B sectors


EMEA Divisional Vice President


Ekco were Americas largest brand in the homewares market, Kris was headhunted in to develop a new channel within Europe, using the UK as a base.

Key Responsibilities

Fully responsible for setting up UK offices, recruitment of support and sales staff. Locating and setting up distribution hub for 700 lines. Extensive travel to represent the company at board level meetings in America Set up distributorships in Germany, France, Spain, Italy and Denmark Responsible for Brand development including TV and magazine advertising

Took turnover from 0 to£ 7m in 3 years,
Directly opened accounts with Tesco, Asda, Sainsbury, Safeway, House of Fraser, Debenhams and John Lewis - Built EMEA distribution base across 8 countries
Over delivered on profitability targets delivering 7% net margins


Sales and Marketing Director

Heritage Housewares Plc

Sales and Marketing Director at (6 years) Heritage PLC were a major player in the mid market housewares sector, recruited to deliver results and turnaround in their retail sector with specific brief to deliver results in grocery multiple accounts. Key Responsibilities 14 x sales staff 2 x marketing staff Brand Development Product Development Key Grew turnover from £7m to £18m in 6 years and increased gross and net profit


National Accounts Manager

Dema Glass

Responsible for creating and then developing the mass market retail sector for the company, gained listings in: Asda, Tesco, Safeway, Sainsburys, House of Fraser, John Lewis, Debenhams Increased turnover from nil to £8m over 3 years


Graduate Trainee

Dema Glass
Graduate Trainee| Dema Glass manufactured glassware for the licensed and retail trade, the role was a trainee role in sales and marketing working across the wholesale and retail sectors. Promoted to National Accounts Manager after 9 months


Business Studies and Commercial Law

Chesterfield College

HND specialising in business studies with specific focus on contract and sale of goods laws.