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Summary of Skills and Qualifications

Over 6 years experience in marketing 

Proven ability to develop brand strategy, create verbal identity, feedback on visual identity and enforce brand application guidelines 

Strong writing skills and experience creating content strategies, and writing and editing long form content 

Sales oriented with strong understanding of funnels, and sales enablement tools, value propositions, CTA's and sales presentations

Able to implement and manage digital tools - Google Analytics, keyword planner, Tag Manager, Hootsuite, and CMS's Squarespace, Webflow and Wix 

Experience in developing and executing digital advertising campaigns, email campaigns and social media channels 

Effective in managing project timelines and deliverables, and working closely with designers, developers, writers and photographers to complete creative projects 

Relevant Skills and Abilities

Strategy

Strong comprehension. Effective in quickly understanding any problem through research, interviews and tests, identifying objectives, targets, and channels. 

Teamwork and creativity. Promoted creative thinking while leading dynamic team brainstorming sessions, pushing to find the right solution for several direct marketing campaigns.

Multi-media experience. Produced strategy and copywriting for a variety of digital and traditional campaigns,  for a diversity of clients.

Brand intelligence. Managed the creation of several visual and verbal brand identities, presenting to clients their new vision, mission, purpose, value propositions, benefits, features and attributes based on research and interviews.

Digital Campaigns

Analytics setup. Implemented GA tracking on several client websites through a CMS, setup goal tracking through Google Tag Manager.

Adwords Execution. Setup and managed several Google Adwords campaigns, incorporating keyword strategy and targeting based on campaign objectives.

Social Media Ads. Wrote, setup and executed ad campaigns on Facebook and Instagram.

SEO and Content. Created thorough SEO strategies for several clients through SEO research and analysis, and worked with development to execute through a variety of factors including site speed, alt tags, backlinks, metadescriptions, keywords, social media and blog content.

People

Creative experience. Collaborated with design and development on the ideation and execution of several projects.

Leadership. Lead the creation of a new direct marketing service by acquiring software. Facilitated several team building workshops. Lead weekly and quarterly meetings.

Processes. Resolved team communication issues by implementing and managing weekly meetings, and introducing Slack and Google Hangouts. Championed building internal processes for maximum efficiency.

Client presentations. Lead dozens of client presentations of digital campaign strategies, new brand identities, and website considerations like content structure or copy.

Awards and Recognition

Awarded Best Overall Campaign, Excellence in Brand Management, and Visual Excellence at NAIT Awards Banquet for Campaign Planning. Our team developed a multi-media campaign for a circus fundraiser, with budget of $50,000.

Work experience

Feb 2018Present

Account Strategist

Skyrocket Digital
May 2017Dec 2017

Sales and Marketing Specialist

Biohop Technologies
Nov 2015April 2017

Marketing Strategist/Campaign Manager

ION Print Marketing Solutions

 

Aug 2014Jul 2015

Sales and Marketing Manager

Beach Travellers
Sep 2012Dec 2013

Assistant Marketing Coordinator

J. Ennis Fabrics Ltd

Education

2017Present

Diploma in Copywriting

Blackford Centre for Copywriting
20162016

Continuing Education: Freelance Journalism

University of British Columbia
20102012

Business Administration Diploma - Advertising and Promotions

Northern Alberta Institute of Technology

Hobbies and Interests

Part-time rock climbing instructor

Avid skier, climber, surfer, cyclist, yogi, swimmer and hiker

Enjoy hip hop, tacos, Asia, reading, writing and just being outside