Strong comprehension. Effective in quickly understanding any problem through research, interviews and tests, identifying objectives, targets, and channels.
Teamwork and creativity. Promoted creative thinking while leading dynamic team brainstorming sessions, pushing to find the right solution for several direct marketing campaigns.
Multi-media experience. Produced strategy and copywriting for a variety of digital and traditional campaigns, for a diversity of clients.
Brand intelligence. Managed the creation of several visual and verbal brand identities, presenting to clients their new vision, mission, purpose, value propositions, benefits, features and attributes based on research and interviews.
Analytics setup. Implemented GA tracking on several client websites through a CMS, setup goal tracking through Google Tag Manager.
Adwords Execution. Setup and managed several Google Adwords campaigns, incorporating keyword strategy and targeting based on campaign objectives.
Social Media Ads. Wrote, setup and executed ad campaigns on Facebook and Instagram.
SEO and Content. Created thorough SEO strategies for several clients through SEO research and analysis, and worked with development to execute through a variety of factors including site speed, alt tags, backlinks, metadescriptions, keywords, social media and blog content.
Creative experience. Collaborated with design and development on the ideation and execution of several projects.
Leadership. Lead the creation of a new direct marketing service by acquiring software. Facilitated several team building workshops. Lead weekly and quarterly meetings.
Processes. Resolved team communication issues by implementing and managing weekly meetings, and introducing Slack and Google Hangouts. Championed building internal processes for maximum efficiency.
Client presentations. Lead dozens of client presentations of digital campaign strategies, new brand identities, and website considerations like content structure or copy.