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Work experience

May 2017Present

Sales and Marketing Specialist

Biohop Technologies

Created Sales and Marketing strategy for Integrative Medical Clinic, and International Healthcare College.

Currently leading brand development for both companies.

Responsible for all copy - website, blog, social media, emails, digital ads.

Overseeing execution of Sales and Marketing plans.

Nov 2015April 2017

Marketing Strategist/Campaign Manager

ION Print Marketing Solutions

Lead the development of an integrated direct marketing service - Chain Reaction Marketing Communications - through the acquisition of a marketing automation software.

Created sales strategy, team structure, funnel and processes.

Worked with Creative Director and marketing team to create marketing strategy, and sales and marketing materials.

Created production team structure, processes and procedures, meeting formats, and implemented software and tools (Slack, Wrike, Hubspot) for communication and execution.

Provided client consultation, created proposals and elaborate direct marketing strategies.

Aug 2014Jul 2015

Sales and Marketing Manager

Beach Travellers

Responsible for Sales efforts in Western Canada.

Recruited, trained, and managed over 20 Student Brand Managers.

Developed Student Brand Manager Sales program, and processes and procedures surrounding recruitment, training, and management of SBM team.

Executed sales phone calls to leads and inquiries brought in by the SBM team. Planned and executed sales trips through Western Canada. Worked promo booths at Universities and Colleges.

Managed operations and guide team in South East Asia for 3.5 months, implementing meeting and feedback structure, obtaining vendor contracts, and overhauling cost of goods sold information.

Sep 2012Dec 2013

Assistant Marketing Coordinator 

J. Ennis Fabrics Ltd

Oversaw production of all sample materials; coordinating international suppliers, shipping logistics, sample makers and internal departments to meet strict deadlines.

Implemented Social Media platforms into the company; includes strategy, policies and administration.

Assisted in coordination and planning of tradeshow booth at ITMA Showtime.

Traveled to North Carolina with the Executive group and sales team to execute tradeshow booth.

Responsible for identifying efficiencies and implementing procedures to streamline Marketing Department activities.

Education

20102012

Business Administration Diploma - Marketing

Northern Alberta Institute of Technology

Specialization in Advertising and Promotions

20162016

Continuing Education: Freelance Journalism

University of British Columbia

Scholarships

Awarded Best Overall Campaign, Excellence in Brand Management, and Visual Excellence at NAIT Awards Banquet for Campaign Planning.

Computer Skills

Camp Tech Course - SEO: How to Drive More Traffic to Your Website

Camp Tech Course - Writing Killer Web Content 

Proficient in Microsoft Word and PowerPoint

Proficient with Google Suite (mail, drive, sheets, docs, slides)

Completed Microsoft Excel CTC Level 2 Certification

Experience with video editing software

Experience with Slack, Wrike, Hubspot and Salesforce

Hobbies and Interests

Part-time rock climbing instructor

Avid skier, climber, surfer, cyclist, yogi, swimmer and hiker

Enjoy hip hop, donuts, Asia, reading, writing and just being outside