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Kris Chichak

Objective: Digital Account Strategist

Summary of Skills and Qualifications

Over 6 years experience in sales and marketing 

Able to implement and manage digital tools - Analytics, keyword planner, Adwords, CMS, Yoast, Hootsuite 

Take pride in thinking outside the box and imagining creative solutions both in a team setting and alone 

Proven ability to execute complex creative solutions

Strong writing skills and language fluency with the ability to adapt style and tone to different brands

Committed to supporting and collaborating with other creatives from idea conception to execution

Experience in developing and understanding strategic marketing objectives

Sales oriented with strong understanding of funnels, and sales and marketing alignment

Relevant Skills and Abilities

Content

Research skills. Conducted thorough subject and keyword research for the development of a website and blog series, including interviewing experts and practitioners.

Writing prowess. Improved brand materials and web content with clear, concise, and creative writing skills honed through experience and formal training in freelance journalism, copywriting, SEO and web content.

Conversion oriented. Implemented Google Analytics to track user behaviour and optimize content for best conversion results.

Brand intelligence. Revitalized brand and managed strategy, including values, voice, style, tone and content.

Experienced editor. Edited technical language for fabric sample books, exhibiting proofreading ability and attention to detail with spelling, grammar, usage and style.

Strategy

Strong comprehension. Effective in quickly understanding any problem through research, interviews and tests, identifying objectives, targets, and channels. 

Teamwork and creativity. Promoted creative thinking while leading dynamic team brainstorming sessions, pushing to find the right solution for several direct marketing campaigns.

Multi-media experience. Produced strategy and copywriting for campaign featuring outdoor, print and radio and for several direct marketing campaigns.

Digital marketing expertise. Managed company website and all digital properties including SEO, Google Adwords and Analytics, social media advertising campaigns, email campaigns and blog.

People

Creative experience. Collaborated with a graphic designer and photographer on a restaurant rebrand.

Leadership. Lead the creation of a new direct marketing service by acquiring software. Facilitated several team building workshops. Lead weekly and quarterly meetings.

Processes. Resolved team communication issues by implementing and managing weekly meetings, and introducing Slack and Google Hangouts. Championed building internal processes for maximum efficiency.

Client presentations.  Performed sales calls, brainstorm meetings, and presentations of integrated direct marketing campaigns, explaining and selling complex strategies.

Awards and Recognition

Awarded Best Overall Campaign, Excellence in Brand Management, and Visual Excellence at NAIT Awards Banquet for Campaign Planning. Our team developed a multi-media campaign for a circus fundraiser, with budget of $50,000.

Work experience

May 2017Present

Sales and Marketing Specialist

Biohop Technologies
Nov 2015April 2017

Marketing Strategist/Campaign Manager

ION Print Marketing Solutions

 

Aug 2014Jul 2015

Sales and Marketing Manager

Beach Travellers
Sep 2012Dec 2013

Assistant Marketing Coordinator

J. Ennis Fabrics Ltd

Education

2017Present

Diploma in Copywriting

Blackford Centre for Copywriting
20162016

Continuing Education: Freelance Journalism

University of British Columbia
20102012

Business Administration Diploma - Advertising and Promotions

Northern Alberta Institute of Technology

Hobbies and Interests

Part-time rock climbing instructor

Avid skier, climber, surfer, cyclist, yogi, swimmer and hiker

Enjoy hip hop, tacos, Asia, reading, writing and just being outside