Marketing Strategist/Campaign Manager
ION Print Marketing Solutions
Spearheaded the development of an integrated direct marketing service - Chain Reaction Marketing Communications - through the acquisition of a marketing automation software.
Created sales strategy, team structure, funnel and processes.
Worked with Creative Director and marketing team to create marketing strategy, and sales and marketing materials.
Created production team structure, processes and procedures, meeting formats, and implemented software and tools (Slack, Wrike, Hubspot) for communication and execution.
Provided client consultation, created proposals and elaborate direct marketing strategies.