Research skills. Conducted thorough subject and keyword research for the development of a website and blog series, including interviewing experts and practitioners.
Writing prowess. Improved brand materials and web content with clear, concise, and creative writing skills honed through experience and formal training in freelance journalism, copywriting, SEO and web content.
Conversion oriented. Implemented Google Analytics to track user behaviour and optimize content for best conversion results.
Brand intelligence. Revitalized brand and managed strategy, including values, voice, style, tone and content.
Experienced editor. Edited technical language for fabric sample books, exhibiting proofreading ability and attention to detail with spelling, grammar, usage and style.
Strong comprehension. Effective in quickly understanding any problem through research, interviews and tests, identifying objectives, targets, and channels.
Teamwork and creativity. Promoted creative thinking while leading dynamic team brainstorming sessions, pushing to find the right solution for several direct marketing campaigns.
Multi-media experience. Produced strategy and copywriting for campaign featuring outdoor, print and radio and for several direct marketing campaigns.
Digital marketing expertise. Managed company website and all digital properties including SEO, Google Adwords and Analytics, social media advertising campaigns, email campaigns and blog.
Creative experience. Collaborated with a graphic designer and photographer on a restaurant rebrand.
Leadership. Lead the creation of a new direct marketing service by acquiring software. Facilitated several team building workshops. Lead weekly and quarterly meetings.
Processes. Resolved team communication issues by implementing and managing weekly meetings, and introducing Slack and Google Hangouts. Championed building internal processes for maximum efficiency.
Client presentations. Performed sales calls, brainstorm meetings, and presentations of integrated direct marketing campaigns, explaining and selling complex strategies.