Unique combination of strategist and implementer, I plan, execute and oversee all business objectives entrusted to me.  I love the energy of start-ups and people that want to execute plans in a LEAN, effective manner. 

What I Do

  • Executive Support & Personal Assistance
  • Business & Marketing Plan Development
  • Project Management & Event Production
  • Content Management & Development
  • Business Tools & Reporting

Work History

Work History
May 2006 - Present


Kraypaper Productions

This is my freelance entity, operating on a project basis.

Current projects:

  • Functioning as Business Development & Operations Consultant for start-up in agriculture space.
  • Developing & running social media marketing strategy for true-crime writer & regional speaker.

Successful projects have included:

  • 18 months as Business Analyst for national non-profit, completing complex process maps for four separate business units.
  • 4 week Risk Assessment analysis for non-profit, identifying exposures to key business services due to lack of system redundancies, as well as ID'ing waste & overspending
  • Created and managed content such as marketing copy, e-books, custom courseware, for a diverse array of clients. 
  • Successfully managed (and co-managed) more than 40 high-value projects for print advertising agency, resulting in 100% customer satisfaction.
  • Facilitated more than 20 LEAN & ISO business analysis sessions for mid-large size automotive suppliers. Certified LEAN facilitator and QS-9000 internal auditor.
  • Content Strategist and social media marketing plan adviser.
Apr 2012 - Jun 2015

Executive Administrator

Phoenix metro area

Functioned as the Executive Administrator/Assistant to the President of a small business in the health care space. Secondarily, as Assistant to the SVP of Marketing for a large, global business. Duties included:

~Managing executive calendars, communications, travel and expenses
~Disseminating policies, procedures and documenting same
~Ensuring compliance with standards and meeting of performance expectations
~Providing guidance and oversight, as well as H.R. support to staff
~Creation and maintenance of necessary reports, files, databases and Office tools

Oct 2000 - May 2006

Marketing & Communications Manager


A valuable experience in cohesive leadership across an Enterprise, and the power of an innovative product. My accomplishments in this role with a global manufacturing company include:

  • Identified & implemented North American marketing initiatives
  • Controlled 6-figure budget, reducing marketing expenditures by 35% while increasing brand recognition
  • Created branding strategy that was implemented globally
  • Designed innovative ads and collateral materials
  • Architected and implemented database for sales/market data collection that became primary source of new sales leads
  • Wrote & edited North American customer communications
Oct 1997 - May 2000


Nobart/Black Dot Group

Producer of high-value, fashion photography shoots for print media campaigns.  This experience was "project management boot camp"!  A repeating cycle of high-demand campaigns, requiring fast turn-around and 100% accuracy.

Primary functions:

  • Selected talent, support staff and locations
  • Managed logistics
  • Secured permits and supplies
  • Sourced props and location
  • Ensured accuracy of detailed client layouts
  • Responsible for delivery of finished product and return of client merchandise
Apr 1992 - Apr 1994


United States Navy

Honorably Discharged veteran of the U.S. Navy; proud recipient of the National Defense Medal (for overall service), a Letter of Commendation (for individual achievements) and 2 Letters of Achievement.


Aug 2001 - Dec 2004

Business Administration

Northern Kentucky University

Business administration & management, general

Aug 2006 - Sep 2007

MOUS - Master Certification in Microsoft Office

Interactive Learning Systems

Master-certified (Expert level) in Microsoft Word, Excel, PowerPoint, Access

Apr 2015 - Jul 2015

Certification in Cannabis Industry

Oaksterdam University

Valedictorian of 120+ member alumni group. America's first "cannabis college".  Successfully completed courses in Patient Relations, Dispensary Operations, Legal, Horticulture, Methods of Extraction, Ingestion, Procurement, Constitutional Rights, Politics & Civics, etc.



Business Development

Business & marketing plan development, HR program support, social media marketing & content strategy, investor pitches, etc. 

Business Process Mapping

I use LEAN principles to map current and future state workflows; Adviser on how to get from "here" to "there".


Created branding campaign for N.American HQ of raw materials manufacturer that was adopted by UK parent company at global level.

Content Strategy

Effective content development strategies and management plans to meet the needs of both the business and the customer.


Business Writing

Business Administration

Microsoft Office


Jul 2007 - Present

Microsoft Office Specialist - Master

Microsoft Corporation
Aug 2006 - Present

LEAN Manufacturing Course Facilitator

LEAN Manufacturing Institute
Became Certified in the facilitation of LEAN Manufacturing courses.
Apr 2015 - Present

Basic & Advanced Cannabis Education

Oaksterdam University

Successful completion of Semester Certification program; Valedictorian