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I am a passionate, creative, and experienced Online Marketing Manager/Digital Strategist with 8 years of experience producing results-driven and creative marketing strategies, with special expertise in online marketing management, social media marketing, quantitative analysis, and team leadership.

Work experience

Oct 2009Present

Digital Strategy Director

Sirin Web Group
  • Led all digital marketing projects for 5-20 clients at any time, including Information Architecture (IA), SEO/SEM research and implementation, social media strategy, web analytics, email marketing, mobile app IA and strategy, and online branding.
  • Developed an Online Marketing Course curriculum and directed the educational arm of the agency.
  • As a founding member of the agency, created the process for strategy engagements and deliverables and interfaced directly with clients.
Mar 2008Sep 2009

Online Marketing Manager

Trinet Internet Solutions

  • Managed online marketing strategy – including email marketing, SEO, SEM, and eCommerce efforts – for client projects totaling $250,000 at any time.
  • Strategized and implemented a marketing campaign for a client that generated a 200% ROI and resulted in a 105% increase in revenue year-over-year.
  • Created and managed a custom web analytics dashboard in order to optimize clients’ websites for greater revenue generation and customer engagement.
Oct 2006Feb 2008

Marketing Director

Advocates for Faith & Freedom

  • Increased monthly donations by an average of 140% year-to-year by creating a successful direct mail and email marketing campaign.
  • Created and analyzed donor giving database and conducted primary customer research to develop all marketing communication, special event, and trade show strategies.
  • Led a website redesign project to increase web capabilities and grow online donations.
Jun 2005Aug 2005

Marketing Intern

Johnson & Johnson

  • Conducted 6 strategic competitor analyses by performing research, analyzing probable future strategies, and advising action plans to counter or preempt competitor activity.
  • Identified a new opportunity to enter a $400 million market.
  • Initiated and led a cross-functional team to evaluate competitors and proposed action plans.
Jul 2002Jun 2004

Founder and Managing Director

Catch Marketing & Design

  • Founded a marketing/advertising company while still an undergraduate student .
  • Created corporate identity packages for 3 firms in the medical device industry, increasing companies’ brand and product awareness by 15%.
  • Handled strategic and account side of the business while managing teams of freelance designers.


Aug 2004May 2006


Cornell University

Master of Business Administration, May 2006

Media & Entertainment Club – VP of Member Education , Student Council – Career Management Center Liaison, Marketing Association, TA for Operations and Brand Management

Strategic Brand Management Immersion, Spring 2005

Aug 2000May 2004


Azusa Pacific University

Bachelor of Science, Marketing and Bachelor of Art, Industrial/Organizational Psychology

Graduated May 2004, summa cum laude

Studied abroad at Oxford University, Honors Program, Orientation student leader, Ad Club