Kelly Bock

  • Murrieta US-CA
Kelly Bock

Summary

I am a passionate, creative, and experienced Online Marketing Manager/Digital Strategist with 8 years of experience producing results-driven and creative marketing strategies, with special expertise in online marketing management, social media marketing, quantitative analysis, and team leadership.

Work History

Work History
Oct 2009 - Present

Digital Strategy Director

Sirin Web Group
  • Led all digital marketing projects for 5-20 clients at any time, including Information Architecture (IA), SEO/SEM research and implementation, social media strategy, web analytics, email marketing, mobile app IA and strategy, and online branding.
  • Developed an Online Marketing Course curriculum and directed the educational arm of the agency.
  • As a founding member of the agency, created the process for strategy engagements and deliverables and interfaced directly with clients.
Mar 2008 - Sep 2009

Online Marketing Manager

Trinet Internet Solutions

  • Managed online marketing strategy – including email marketing, SEO, SEM, and eCommerce efforts – for client projects totaling $250,000 at any time.
  • Strategized and implemented a marketing campaign for a client that generated a 200% ROI and resulted in a 105% increase in revenue year-over-year.
  • Created and managed a custom web analytics dashboard in order to optimize clients’ websites for greater revenue generation and customer engagement.
Oct 2006 - Feb 2008

Marketing Director

Advocates for Faith & Freedom

  • Increased monthly donations by an average of 140% year-to-year by creating a successful direct mail and email marketing campaign.
  • Created and analyzed donor giving database and conducted primary customer research to develop all marketing communication, special event, and trade show strategies.
  • Led a website redesign project to increase web capabilities and grow online donations.
Jun 2005 - Aug 2005

Marketing Intern

Johnson & Johnson

  • Conducted 6 strategic competitor analyses by performing research, analyzing probable future strategies, and advising action plans to counter or preempt competitor activity.
  • Identified a new opportunity to enter a $400 million market.
  • Initiated and led a cross-functional team to evaluate competitors and proposed action plans.
Jul 2002 - Jun 2004

Founder and Managing Director

Catch Marketing & Design

  • Founded a marketing/advertising company while still an undergraduate student .
  • Created corporate identity packages for 3 firms in the medical device industry, increasing companies’ brand and product awareness by 15%.
  • Handled strategic and account side of the business while managing teams of freelance designers.

Education

Education
Aug 2004 - May 2006

MBA

Cornell University

Master of Business Administration, May 2006

Media & Entertainment Club – VP of Member Education , Student Council – Career Management Center Liaison, Marketing Association, TA for Operations and Brand Management

Strategic Brand Management Immersion, Spring 2005

Aug 2000 - May 2004

B.S./B.A.

Azusa Pacific University

Bachelor of Science, Marketing and Bachelor of Art, Industrial/Organizational Psychology

Graduated May 2004, summa cum laude

Studied abroad at Oxford University, Honors Program, Orientation student leader, Ad Club