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Work experience

Sep 1999Present


Pro Club World Sports

Responsibilities as CEO of Pro Club World Sports includes building and deploying creative celebrity based marketing solutions that leverage both traditional and new interactive consumer media channels. Responsible for the activation of celebrity marketing campaigns that leverage radio, television and the latest online trends. Create and produce original online celebrity based content that reaches target audiances in day to day consumer enviroments. Over 10 years of experience working with clients such as X-Box, IBM, Canon Business Solutions and Lodgenet Entertainment. Responsible for organizing and managing a network of over 800 celebrities from various backgrounds.
  • Developed X-Box  2010 Super Bowl media tour featureing Snoop Dogg
  • Produced and distributed weekly online video segments for
  • Produced promo's for Lodgenet entertainment and their 1 million Pay Per View hotel rooms.    
  • Supplied on-air media talent to Comcast Sportsnet, Fox Sports, ESPN, Yahoo Sports and other major sports & entertainment media outlets.
  • Established marketing partnerships with sports legends like former NBA player Gary Payton and former NFL player Tim Brown.
Feb 1999Sep 1999

Director of Business Development

Praja Technologies

Developed new business  strategies and launched new software applications for a San Diego Based  Internet start-up that offered  personal consumer customization of online sports video  highlight packages.Reshaped and directed new  business strategies to comply with dynamic media laws and the league specific media restrictions set forth by the NFL, NBA, MLB, and NHL.Built extensive business relationships with both traditional and digital media sports outlets including Fox Online, ESPN Internet Ventures, Total Sports and Built national advertising  responsible for selecting advertising and promotional platforms for the company including managing an advertising budget of 500K annually

Jun 1998Jan 1999

Account Executive


Spearheaded sales for the 2nd largest software company in the world. Responsible for calling on West Coast based companies with annual reveues up  to 500 million dollars. Successfully secured over 10-million dollars in licensed revenue for SAP's R3 Business Software Appliciation.  Awarded outstanding account executive for SAP's West Coast Regional office after only 6 months of service.  

Jul 1996May 1998

Account Executive

 Responsible for Ignited sales & marketing initiatives for the third largest software company in the world. Assisted Oracle Consultants with lead generation and customer appreciation initatives. Indentified new market verticals for Oracle Software modules and assisted with the research and analysis of the internal day to day business processes for potential Oracle Customers. Responsible for all client communication with Oracle West Coast Consultants and Engineers.

Dec 1993Jun 1996

Internships Conducted During NFL Career


 Conducted three internships during a 4 year NFL career

  •  National Football League-  (1993)  Served a research media analyst for the National Football League's  Broadcast  Division  for a term of 5-months. Provided detailed analysis on the viewing habits of NFL fans to the director of the Broadcast Division.  Analysis was eventually used to establish  the NFL's leverage in the execution of the 1996 broadcast agreements with Fox, CBS, and ABC.
  • Kinny Corporation- (1994) Assisted with developing and implementing promotional media stratgies for the Foot Locker and Champs Sports retail outlets. Was responsible for working with third party advertising agencies and developing promotional platforms that leverage the visibility of sports brands and the exposure media outlets provide.
  • Sprint- (1995) Managed Sprints Customer Service call center, helping manage employees and mediate customer disputes.


Aug 1988May 1992

Bachelor of Arts

  • Graduated with a 3.7 GPA
  • Achieved Dean’s List four consecutive years
  • Named to the All Big-Eight Academic Team four consecutive years
  • Named GTE Academic All-American


Published Articles

What past clients have to say about working with Kenyon Rasheed

" I’ve had the pleasure of working with Kenyon Rasheed and Pro Club World Sports on several occasions over the past three years.  We brought Pro Club World Sports on board to design and deploy Interactive marketing initiatives that would increase our exposure with US sports consumers.Kenyon not onlyhelped identify and secure top sports talent for us, he did so for a cost that was 25% less than what we were accustom to paying.Kenyon was fair, prompt and on more than one occasion went out of his way to make sure we were satisfied with the results of each program."

Jeff DyeSports/Racebook Business ManagerMorris Mohawk Gaming GroupP: 450.633.5137C: [email protected]

Press Releases

NuWay Medical, Inc. announced today that its subsidiary, NuWay Sports, has signed a contract with the Houston Rockets of the National Basketball Association (NBA) to provide NuWay's Player Record Library System (PRLS) for the Rockets to manage their player's medical records.

Kenyon Rasheed, NuWay Sports' Manager, noted, "We are pleased that the Rockets will be the first NBA team to utilize the PRLS for their medical records. Although revenue will be limited because this is an introductory offer, this is an important step in validating our technology."

NuWay Sports to Showcase Technology in Working Demo at NFL Combine; Retired NFL Players Form Team to Service NFL Teams.

PR Newswire; 2/13/2003

NuWay Medical, Inc. , announced that NuWay Sports, LLC, a joint venture between NuWay Medical and Rasheed and Associates, has been invited to showcase their technology in a working demo at the NFL Combine where the NFL teams evaluate the top 330 plus potential draft picks.

NuWay Sports was formed to customize a medical record library system for the entire sports market. It is a joint venture between NuWay Medical and Rasheed and Associates, a firm managed by former NFL players. NuWay's Player Record Library System provides a platform that will automate teams and trainers ...

NuWay Sports' Medical Records Technology Chosen by 18 NFL Teams at Combine.

PR Newswire; 2/26/2003

NuWay Medical, Inc. , announced that 18 NFL teams have contracted to use a component of NuWay's Player Record Library System for the medical records from the recent NFL Combine, where the NFL teams evaluate the top 330 plus potential draft picks.

The System will help teams to better evaluate a potential draft pick's health status before the April draft. Trainers, team doctors, and front office personnel will be able to access all health related data in one place, making their evaluation more efficient and complying with HIPAA, a federal law set to take effect in April.

Interactive Systems Worldwide Inc. Announces Fiscal 2003 Financial Results

We have recently begun marketing a non-wagering (contest) version of its SportXction(TM) System in the United States, and elsewhere, to professional sports leagues and teams, fantasy leagues, providers of in-bar games, and television content right's holders and providers.We plan to release the contest version of the system in time for the NCAA basketball championship (March Madness).To help implement this new marketing initiative, we have engaged the marketing and business development firm of Pro Club World Sports LLC. headed by Kenyon Rasheed.Mr. Rasheed previously was the fullback for both the New York Giants and Jets for many years.Pro Club World Sports LLC. is staffed by retired professional athletes from the NFL, MLB and the NBA.Mr. Rasheed had been engaged by us in a similar role and was instrumental in signing our $250 million contract withKirch Media.In addition, the Company continues to aggressively pursue licensing opportunities for our SportXction(TM) System in the United Kingdom and elsewhere and we anticipate announcing additional agreements early in 2004 for its use there and internationally.