- Strategic planning
- Brand management
- Communications and public relations
- Yoga, running, dance, and biking
- Reading, interior design, fashion, photography, international travel, cooking, health and nutrition
Confident, results-focused marketing professional with a proven record of accomplishment in planning and leading marketing strategies in support of business goals. Possess a broad background in coordinating projects and campaigns, branding, and account management. Excellent interpersonal, organizational and time management skills with strong attention to detail. Enthusiastic, coachable, and thrive under pressure. Recognized for proactive work ethic and ability to focus on the task at hand to produce greater than expected results.
- Marketing strategies & campaigns
- Internal & external communications
- Business acumen
- Organization,innovation & creativity
- Relationship building
- Team leadership & development
Feb 2012 - Present
Assist in overseeing marketing staff and all activities. Collaborate with senior management team to develop long-term marketing and business development strategies. Responsible for planning, execution and analysis of company and client campaigns. Manage business relationships with many key clients at a senior management level. Recruit, hire, and develop new staff and interns, including goal and performance reviews.
- Proactively developed social media plan and increased engagement 1800%+
- Assisted in launch of new digital platform Mobio INsider and grew user base to 100K in first three months
- Met sales objectives in 100% of meetings with qualified clients
- Took initiative to implement goal setting for marketing team on an individual level
- Recruited, hired, developed and supervised all new marketing staff and interns, and conducted goal and performance reviews
- Assisted in corporate rebranding including identity, positioning and messaging
Jan 2013 - Present
Jessica Saunders Consulting
Strategic planning (positioning, branding), email marketing, advertising, social media strategy, website management, copywriting, graphic design, public relations, and market research.
Jan 2013 - Apr 2013
Develop 2013 marketing plan including content marketing, social media, email strategy, and advertising campaigns. Rebrand existing products including key messaging and product descriptions. Design supporting marketing collateral for products (videos, brochures, presentations).
Key accomplishments include:
- Launched corporate social media accounts including LinkedIn, Facebook and Twitter
- Rebranded 4 products including collateral and website content
Jan 2011 - Jan 2012
Development, execution and analysis of online marketing strategies including social media, email and SEM. Copywriting, design and production of marketing collateral, external communication tools and content (including web), and sales documents. Update and manage corporate website. Plan and coordinate marketing activities at trade shows and events. Manage storyboarding and production of corporate marketing videos. Liaise with media including writing and managing press and trade communications pieces. Coordinate market research both online and in-house. Participate in client calls and meetings.
Key accomplishments include:
- Proactively implemented new presentation platform and redesigned existing templates
- Co-led successful CES marketing campaign to acquire new users and gain exposure
- Lead online viral marketing initiatives; gained exposure on social media
- Successfully managed the planning and execution of large client campaigns within budget
Oct 2010 - Dec 2010
Determine and research new leads; cold call leads to schedule meetings with VP Business Development. Track, manage and update all sales prospects in Salesforce. Assist with production of sales materials. Work with marketing department to develop sample programs for prospects designed to meet their specific goals. Provided overall administrative and operational support.
- Hired as a full-time, paid employee within first month of 3 month unpaid internship
- Continually recognized for top performance
Jan 2002 - Sep 2010
Server, Bartender, Hostess
Employed full time in various positions in the hospitality industry while attending high school and university.