Kristen Lasser

Kristen Lasser

Summary

I am a Marketing graduate with a double major in Global Perspectives: Commerce & Culture from Bentley University.  I am currently in the process of searching for the job where my wide range of marketing skills, creativity, organizational skills, and self-starter attitude are put to good use. Through my past internships, relevant course projects, and having held jobs in diverse industries and roles where I have dedicated my hard-work and time to over the last nine years, I have developed a great work ethic and acquired a numerous amount of skills.  These jobs and internships have given me experience in many industries and fields such as, promotional marketing, project management, viral marketing, event planning and hospitality, and marketing operations where I learned a great deal about SEO and SEM technologies.  In my most recent job, I have had the flexibility to tailor my responsibilities to my interests; creation of marketing materials, descriptive product writing and event planning.Outside of work, I eat, sleep and breathe social media and my goal is to be able to incorporate this into my working life.

In addition to my work experience, I have participated in three relevant course projects.  Each were a semester in length and with each one I was given the opportunity to work closely with the companies involved in order to achieve the goals they have set forth for my team and me to complete.  During my Junior year at Bentley, I was given the chance to spend a semester studying abroad in Florence, Italy.  From this I was able to experience living overseas first-hand and broaden my understanding of different countries’ cultures which I have been able to apply within the workplace following my trip.

Work History

Work History

Production Coordinator/Bookkeeping Assistant

Promotional Concepts, Inc.

•Utilized the QuickBooks program as well as Adobe Acrobat and the suite of Microsoft Office Products

•Responsible for vouching invoices, cash receipts and disbursements.Includes check writing, invoicing, royal maintenance for licensed product line for The Newshour with Jim Lehrer, posting and general clerical work

Jun 2010 - Present

Professional Development Program

State Street

An accelerated, customized training program, focusing on multiple asset classes and business disciplines across Global Markets, including: Foreign Exchange, Securities Trading, Fixed Income, Structured Products, Investment Research, Client Services, Global Link, Strategy/Business Development and State Street Associates (Currency Management).

Jun 2010 - Present

Officer, Business Development Analyst and Assistant Events Manager

State Street

•Identify, complete and submit request for proposals for portfolios with an average size of $300 million for the Portfolio Solutions’ Group

•Coordinating the creation, development, review and approval of all marketing materials for our current and potential investors, specifically: product brochures, industry conference participation, published articles and product-specific pitch books

•Working cross-functionally with the sales team, analysts, and clients to generate contracts, statistical data, and reporting materials

•Plan, organize and execute all Portfolio Solutions’ events

•Creating databases in order to better manage and keep track of potential and current consultants, managers and plan sponsors

Jan 2010 - Apr 2010

Marketing Operations Intern

Avenue 100 Media Solutions, Inc.

•Analyze, create and execute plans to improve operational processes

•Working with analytical web tools, SEO, and SEM processes to drive traffic to our pioneer website

•Generate interest in higher education programs for individuals seeking to further their education

Sep 2009 - Jan 2010

Game Night Hospitality Intern

Boston Celtics

•Responsible for organizing, planning and executing the logistics for performing pre-game corporate sponsor hospitality

•Supervising setup of special game-day fan giveaways

•Responsible for setting up courtside and concourse sponsor signage

May 2009 - Sep 2009

Viral Marketing Intern

Boston Music Spotlight

•Responsible for maintaining the MySpace account where most of our subscribers find out about our company as well as promoting ourselves through Newsletters, Facebook, MySpace, Twitter, and other social networks

•Responsible for attending events that we host or sponsor local to the Boston area in order to increase our subscriber base

Aug 2008 - Aug 2008

Assistant Manager

The Ridgewood Country Club- PGA Tour, Barclays Capital

•Responsible for maintaining a station, managing a staff, distributing promotional items and replenishing supplies in the Barclay Pavilion

•Responsible for providing customer care to the President of the Barclays and his staff as well as the rest of the Barclay ticket holders and other VIP guests

Education

Education
Sep 2006 - May 2010

Bachelor's of Science

Bentley University
Sep 2006 - May 2010

Bachelor's of Arts

Bentley University
Aug 2008 - Dec 2008

Lorenzo de' Medici