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A highly experienced Business Consultant who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong technical and business qualifications with an impressive track record of more than 10 years of hands-on experience in managing multi-million businesses, assets, budgets and divisions.



Be the CEO of You!ISBN: 978-0-9818703-1-1

Live Each Day on PurposeISBN: 978-0-9818703-5-9

6 Simple Steps to Avoid ForeclosureISBN: 978-0-9818703-1-1

6 Simple Steps to Credit RepairISBN: 978-1-936322-33-6


Liz Pocock

Sophie Trascher

Work experience

Jan 2001Present

Principle Partner

WH Holdings LLC

·Oversaw start-up operations and management of a corporate real estate portfolio to include single and multi-luxury, high end residential homes. Instrumental in generating $3M in real estate acquisitions considering various factors including location, cash flow, rental rates, economic trends, employment rates and financial analysis.

·Construction project management activities included overseeing all sizes and complexities of construction projects on time and under budget by controlling project changes, building inspections and assembling cost-conscious project teams.

·Consulted for various real estate developers and non-profit organizations to provide effective on-site property management to stabilize properties in various phases of Crisis Management.Clients included:

Travelers Aid Society of Alameda-Non Profit organization that managaged transistional apartment buildings for homeless families.

Carolina Homes- Developer specializing in rehabilitating and renting homes and apartment buildings

Feb 2008Present


Myles Publishing Company

·Target market analysis for entrepreneurs, small-mid size businesses and non-profits and taking this information to direct marketing activities to this specific market segment.

·Creating results oriented online marketing strategies and brand development plans to include keyword development, social media, PPC ads, article marketing, forum posting and website traffic analysis.

·Developing ecommerce solutions and developing product and services to increase business income streams.

·Excellent project management, interpersonal skills and an ability to set and achieve ambitious goals.

·Effectively taught educational seminars for business, marketing, real estate, customer service, personal finance, self publishing, writing and entreprenualism.

·Developed and published a line of self help workbooks as a training tools.

Jun 2007Nov 2009

Regional Property Supervisor

Citizens Housing Corporation PMC

Manage all activities relating to the operation of portfolio in San Francisco and North Bay Region.   


·Expertise in managing a portfolio of up to $113M in affordable housing assets; $5.2M in Annual Budgets; 2,790 units and 17 employees.

  • Used target market analysis based on apartment income restrictions, innovative thinking and creative leasing plans to reduce average vacancies by 9% and increase profits through tenant retention techniques.
  • Minimized operational expenses by 16% through strategic capital improvements planning; cost reduction evaluations; close review of monthly accounts receivables and payables; comprehensive maintenance schedules; overseeing leasing; quick turns and staff training.
  • Developed well run, strong apartment communities through consistent utilization of property management best practices, participation in City Based Crime Free Programs.
  • Successfully passed multiple CAHI, CTAC, MOR, ABHow, HOME, CALHFA, lender and City Audits with no or minimum findings.
  • Reduced calls for service at two large family properties in crisis from upwards of 25-35 calls for service monthly to 0-3 calls for service within a 7 month time frame.


  • Improved occupancy within my region within the first 3 months of employment by training staff, following up on traffic and aggressive closing methods.
  • Positioned properties within my region to meet city and state inspection standards in compliance.
  • Reduced resident delinquencies by more than 35% at two properties within my portfolio.
  • Overcame cash flow concerns while implementing creative leasing and marketing efforts.
May 2007Aug 2007

Real Estate Development Intern

City of Oakland, City Attorney's Office

·Exposed to all stages of the development process including tax allocation bonds, financing, land use plans and eminant domain procedures.

·Created training material to assist Attorney’s in drafting ordinances and statues and completed tasks related to various development projects and syndications.


Board Member

National Black Law Students Association

Increased memberships by 64% in a two year period by initiating personal contact with law school  chapter presidents in California, Nevada, Washington and Oregon.

Oct 1996Oct 2002

Sr. Manager of Facilities- Western Division

DoubleClick, Inc.

·Responsible for over 15 commercial building locations throughout 5 states, 550,000 total sq. ft., management and professional development of 25 employees.

·Forecasted and managed an annual department budget up to $2M in construction; $4M in operational costs; tracked and increased sub-lease revenue offsets and charge backs.

·Participated in 4 Acquisition Executive Transition teams:Created corporate facilities disposition plan that included closing and subleasing 14 duplicate office locations acquired through mergers and acquisitions to include real estate, office furniture and equipment.

Jan 1992Jun 1996

Sr. Account Executive (Team Leader)


·Continuously exceeded sales goals by over 41%, Annual Sales- $3.1 million

·Team leader of 5-7 account executives, responsible for effectively resolving customer escalations through client focused problem solving techniques.

·Product Solutions included Customized IBM PC computers,peripherals and software for corporate and MISmanagers of Fortune 500 companies,government, and education institutions nationwide including Howard University, University of North Carolina, State of Kansas, ADP, Allstate Insurance, Merrill Lynch and MCI.

Some of my Citizens Housing Port





Jan 2007Present

Certified Professional Occupancy

Jan 2007Present

Certified Low-Income Housing Tax Credit Compliance