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Summary

I'm an editorial, marketing communications and social media specialist with experience in the fields of journalism, banking and corporate communications. In a career spanning 12 years, I have donned multiple hats as a reporter, sub-editor, banker and a corporate communications (both internal & external) and social media specialist - for geographies including North Americas, Europe (Benelux, Nordic, France), U.K., APAC and India. In my recent role as Dt. Manager - Marketing Communications, I was responsible for creating and editing marketing content / collateral for the company's services & solutions, events and campaigns for all the digital channels (Web and Social media, eDMs, etc.). I also supported the Solutions team with editing / crafting RFPs and RFIs for major deals.

Education

Work experience

Aug 2015July 2018

Dt. Manager – Marketing

WNS Global Services Ltd. - WNS Global is a global business process management company headquartered in India. It has more than 34,000 professionals working in 52 "delivery centers" across the world.

Collaborate with the CXOs, Executive Leadership, SMEs and CMO to create content for external marketing activities viz. leadership positioning at events, forums, communities and social media; write web-based content, collateral for products and services - by understanding technology and business solutions, discussing with domain experts, conducting independent research. Add value as an individual editorial contributor supporting (horizontally) across the various marketing functions such as strategic marketing, digital marketing, lead generation, analyst relations, public relations, etc.

 

Work independently as well as coordinate with rest of the editorial team and designers for writing and editing marketing communication collateral (print and digital) and RFPs / RFIs, ensuring strict adherence to the organization's brand guidelines. Act as a custodian of the brand marketing communication collateral, carry out effective quality checks (re-write, where necessary) from a logical and subject matter point-of-view; and provide additional inputs to make the content more impactful.

 

Following is a detailed list of responsibilities:

  • Provide end-to-end content and strategy support for global events, digital campaigns, direct channel marketing and lead-gen campaigns (e-mails, social media updates, PPC ads, tweet chats, website & microsite content, presentations / talking points for senior leadership team, etc.)
  • Project manage various marketing initiatives
  • Provide editorial support to the Solution and Sales teams on RFIs / RFPs
  • Create content for marketing collateral (brochure, flyers, etc.) with inputs from SMEs
  • Ideate and create scripts for video production
  • Provide creative/design-related ideas for the creation of marketing collateral and other branding assets
  • Provide copywriting support for teaser campaigns, media ads, events, etc.
  • Collaborate with the PR team to create Press Releases, other media briefings, etc.
  • Provide content support and campaign ideas to the Internal Communications team
  • Edit and write thought leadership assets
  • Collaborate with the CXOs and leadership to file Form 20F to the U.S. Securities and Exchange Commission (SEC) - to ensure the company's operational compliances
  • Help create brand guideline documents for the Marketing Communication team
  • Create and maintain MIS reports for various team activities

 

Achievements:

Won multiple awards for Delivery Excellence and Collaboration

Jan 2015Aug 2015

Community Manager (SogetiLabs - Global + the Netherlands)

Capgemini Group - Capgemini is a global leader in consulting, technology, outsourcing and local professional services. It’s headquartered in Paris and operates in 44 countries with more than 200,000 employees.

Job responsibilities:

Have been responsible for managing brand ambassador programs, generating executive level editorial content (ghost-writing), maintaining content pipeline, working with the CTO and Group Innovation Director based out of Amsterdam to create digital and social marketing global outreach roadmap. Was also responsible for ensuring web traffic through SEO and relevant audience nurturing programs such as content marketing, cross-alliance relationship building and social / events promotions. Following is a detailed list of responsibilities:

  • Maintaining, updating, writing and editing content for SogetiLabs Blog and the company intranet
  • Promoting thought leadership content, events, awards and recognitions, etc. through various social channels (Twitter, LinkedIn, Facebook, Google+, etc.)
  • Conducting SEO activities, monitoring Blog traffic and preparing monthly metrics report
  • Coordinating and managing out-bound activities (webinars, workshops, etc.)
  • Preparing communications roadmap, managing / coordinating and driving internal communications, campaigns and social media marketing
  • Planning and executing various marketing-communication initiatives to create  more visibility for the community and increase subscription / participation
Apr 2011Jan 2015

Senior Editor and Internal Communications Specialist

Capgemini Group - Capgemini is a global leader in consulting, technology, outsourcing and local professional services.

Job responsibilities:

Responsible for driving end-to-end internal communications activities and campaigns for various strategic business units across countries working with senior global and executive leaders. The responsibilities included:

  • Writing articles on business topics for the global and several country-specific intranets of Capgemini group
  • Writing and distributing executive messages, emailers, newsletters and news flashes for promoting events, wins, successful deliveries etc. within global and multiple regional communities
  • Writing content for ads, posters, teaser messages, screen savers, e-cards, etc.
  • Editing images and creating banners using the GIMP, Picture Manager, and similar tools
  • Working on the CMS (news publishing, page creation, handling various web tools)
  • Maintaining hubs and microsites for various onshore accounts
  • Editing and proofreading articles, executive summaries and various marketing collateral like brochures, factsheets, battlecards etc. written by others
  • Covering company events in France (Business Priority Weeks for Capgemini University) and reporting from the venue, filing stories, taking interviews of Group leaders etc.
  • Creating ABM content for social media campaigns on Yammer, Facebook, and LinkedIn
  • Supporting major global campaigns such as Information Security Awareness campaigns
  • Driving internal communications for Belgium, Financial Services Global Business Unit, Global Channels and Partners (Capgemini's strategic alliances) on a full-time basis
  • Supporting Internal Communications for Capgemini - Nordic, University (Global) and India

 

Achievements:

Won multiple awards for Delivery Excellence

Jan 2009May 2010

Assistant - Treasury Operations (USA)

Bank of Baroda, USA - Bank of Baroda is an Indian international bank with more than 5300 branches domestically and in more than 25 countries.

Job responsibilities:

  • Foreign currency trade, money market deals, fund management
  • Remittance, compliance, internal banking procedures
  • Customer relations

Collaborated with the CEO and the Head of Treasury Operations, Bank of Baroda, USA.

Treasury Operations:

  • Analyzing profit and loss accounts for bank's major operations for the CEO
  • Assisting leadership with the daily Money, Forex Market operations and month reports
  • Preparing daily consolidated Money, Forex market statements for Global Head Quarters
  • Preparing monthly Forex trading and turnover reports
  • Entering Money and Forex Market Deals in the system
  • Preparing daily card rates (with CD and sell rates for foreign currencies and other market indices like oil and gold prices, BSE index etc.)
  • Preparing Swift messages for money and Forex market payments

Banking Operations

  • Processing checks/drafts/money orders/travelers checks for clean collection
  • Filing indemnity in case of lost or damaged instruments
  • Conducting investigations on returned instruments interacting with correspondent banks
  • Conducting OFAC search and conduct due-diligence in case of suspicious instruments
  • Uploading Wire transfer messages /swift messages in the internal banking system to process wire transfers (MT 103/MT 202 etc.)
  • Passing journal entries for specialized financial transactions
  • Maintaining records of certain banking transactions in excel spread sheets.
  • Collecting and retaining records of the checks, drafts, money orders and travelers checks received and corresponding through telephone, email /facsimiles / letters etc.
Sep 2007Dec 2008

Journalist / Reporter – New York Correspondent

Indian Express - Indian Express Limited is an Indian news media publishing company. It publishes several widely circulated dailies, including The Indian Express and The Financial Express.

Job responsibilities:

  • Building pipeline for the "Tristate Newsline“ a 12-page segment for each edition
  • Collaborating as a member of reporting team and participate in tactical endeavors
  • Developing article ideas, writing, editing for the weekly publication
  • As a reporter:

    • Chasing stories, attending media events, covering and reviewing socio-cultural programs and shows, doing movie reviews, interviewing celebrities from different spheres, doing corporate and socio-political analysis
    • Writing three-five byline articles and feature stories on an average per issue
    • Arranging-conducting media pulse survey, opinion polls on burning issues and file entopic stories
    • Formulating, collaborating and producing corporate profile articles

    As an internal editor:

    • Doing research, analyzing and editing the content of stories filed by others, as required
    • Editing standard press releases, converting them into articles for the Managing Editor and Bureau Chief
    • Networking and managing PR relations, leading to coverage
Jan 2005Feb 2007

Sub Editor/ Reporter

ABP Pvt. Ltd. - ABP is one of the leading media players in India, especially, in the eastern region.

Job responsibilities:

  • Attended press conferences, industrial promotional events and other socio-cultural entertainment-related events for the publication
  • Interviewed celebrities – movie, music, art, sports and socio-culture
  • Wrote articles based on the events / programs covered / attended or interviews taken
  • Edited copies written by other reporters, organized pre-press pagination with story boarding

Achievements:

  • I have been approached by PROs from leading Media houses as event coverage lead for ABP due to effective communication and relation building capabilities
  • On several occasions this reporter's articles featured amongst the most appreciated and read articles of the magazine according to the readers' surveys conducted in the metropolitan cities and districts