Мarina kovalyova

  • Belarus, BY Minsk
Мarina kovalyova

Digital marketing manager and analysts 

Summary

32 advertising campaigns in 3 years, 2-year experience of SEO, website redesign, AB testings, successful launched new online products and mobile apps

Work History

Work History
Feb 2012 - Present

Digital marketing manager and analysts

Priorbank JSC, RZB Group
  • Secured a …% increase in personal loans and …% - in credit cards leads in Priorbank JSC, RZB Group through the design and launch of targeted display ads, social media and mobile marketing.
  • Produced an …% increase in number of active users of Internet bank and mobile banking in Priorbank JSC by digital marketing campaign and PR.
  • Completed launch of new e-money product: from brand registration to gross revenue to 200 e-wallets per month in 6 months.
  • Redesign of corporate website: optimized 1100 pages to 400 pages, developing content management strategy aimed at online sales and cross sales.

Education

Education
2006 - 2011

Marketing Bachelor degree

Belarussian State Economic University

Published marketing researches: "Cluster analysis to explore customer behavior on Belarussian market of banking services"

Noticed practical business plans: "Developing a new FMCG product (ice-cream) and its marketing strategy", "Startup: developing and communication of new movie house, marketing strategy for 5 years"

Took part in Discussion Club of BSEU and in plays of Vanguard Fashion Theatre

Certifications

Certifications
2012 - Present

Marketing communication and PR

Business School

Strategic planning, management of advertising and PR activities, analysis of effectiveness.

2013 - Present

Graphic Design. Adobe Photoshop and Corel Draw

Design studio "ArtStart"

Implementation of graphic design skills, developing logotype and corporate style.

2014 - Present

Web analysis. Advanced level.

Studying Center "SeoLab"

Improvement of  Google Analytics and Yandex Metrica skills.