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Мarina kovalyova

Digital marketing manager and analysts 

Summary

32 advertising campaigns in 3 years, 2-year experience of SEO, website redesign, AB testings, successful launched new online products and mobile apps

Work experience

Feb 2012Present

Digital marketing manager and analysts

Priorbank JSC, RZB Group
  • Secured a …% increase in personal loans and …% - in credit cards leads in Priorbank JSC, RZB Group through the design and launch of targeted display ads, social media and mobile marketing.
  • Produced an …% increase in number of active users of Internet bank and mobile banking in Priorbank JSC by digital marketing campaign and PR.
  • Completed launch of new e-money product: from brand registration to gross revenue to 200 e-wallets per month in 6 months.
  • Redesign of corporate website: optimized 1100 pages to 400 pages, developing content management strategy aimed at online sales and cross sales.

Education

20062011

Marketing Bachelor degree

Belarussian State Economic University

Published marketing researches: "Cluster analysis to explore customer behavior on Belarussian market of banking services"

Noticed practical business plans: "Developing a new FMCG product (ice-cream) and its marketing strategy", "Startup: developing and communication of new movie house, marketing strategy for 5 years"

Took part in Discussion Club of BSEU and in plays of Vanguard Fashion Theatre

Certifications

2012Present

Marketing communication and PR

Business School

Strategic planning, management of advertising and PR activities, analysis of effectiveness.

2013Present

Graphic Design. Adobe Photoshop and Corel Draw

Design studio "ArtStart"

Implementation of graphic design skills, developing logotype and corporate style.

2014Present

Web analysis. Advanced level.

Studying Center "SeoLab"

Improvement of  Google Analytics and Yandex Metrica skills.