Koren Rife

Koren Rife

Summary

  • Dynamic public relations professional with nonprofit, corporate and agency experience coordinating national accounts
  • Awards include 2010 Philadelphia PRSA Pepperpot Award for best special events campaign driven by media relations and the District of Columbia International Association of Business Communicators (IABC) Silver Inkwell Award of Excellence and "Best of Best" Award in the category of communications plans and campaigns/media relations plan
  • Proficient in Vocus, CisionPoint; Cision’s Media Source Database; PRtrak; Microsoft Office; Adobe Acrobat and Photoshop; Quark; FileMaker Pro; Word Perfect; and Macromedia Dreamweaver and Flash

Work History

Work History
Feb 2012 - Present

Director of Marketing

Bridge Players Theatre Company
  • Handles all public relations, ongoing and show-specific, for non-profit community theatre company
  • Initiates community outreach, and identifies and markets volunteer opportunities to area groups
  • Develops promotional materials for various audiences
May 2011 - Jan 2013

Public Relations Specialist

Vantage Learning
  • Responsible for overseeing and implementing public relations programs for Vantage Learning, McCann Associates, DigitalSports and other Vantage entities
  • Produced various communication materials, including press releases, media pitches, success stories, biographies, press kits, case studies, and web copy
  • Executed social media strategies, media opportunities, special event support, media training and interview preparation
Jun 2010 - Sep 2010

Public Relations and Communications Coordinator

American Collectors Insurance
  • Wrote strategic copy for brand image promotion, including website material; insurance agent and consumer newsletters; press releases; pitch letters; and other internal and external communications
  • Fostered a positive and competitive reputation for company by engaging in online and social media such as blogs, Facebook, Twitter, YouTube, Flickr and other forums
  • Coordinated media opportunities, including segment placement, interview preparation, creation of talking points and on-site support
Dec 2008 - Jun 2010

Account Coordinator for the Recreation Vehicle Industry Association (Go RVing)

Barton Gilanelli & Associates
  • Developed and coordinated national media tours, trade shows, social media efforts and media reports
  • Handled proactive and reactive media requests from local and national media
  • Managed national spokesperson tours through the compilation and mailing of press kits, preparation of media lists, coordination of interviews and monitoring of media hits
Jun 2008 - Dec 2008

Public Relations Assistant

Seabrook House, Inc
  • Coordinated media opportunities, expert interviews and campus tours
  • Created internal and marketing newsletters, press releases and pitch letters
  • Provided marketing support for outreach representatives across the country, by planning on- and off-campus events and producing marketing newsletters and brochures
Feb 2007 - Feb 2008

Account Coordinator for Cal Spas, Inc

Barton Gilanelli & Associates
  • Drafted and distributed pitch letters and press releases for local and national media
  • Prepared bi-monthly media reports, including tabulation of equivalent advertising rates and acquired copies of media placements
  • Involvement in all aspects of tradeshow support including making travel arrangements, press kit preparation and on-site assistance with media
May 2006 - Aug 2006

Editorial Coordinator

Sing Out! Magazine
  • Wrote and edited news and obituary sections for quarterly magazine
  • Researched, fact-checked and reviewed magazine articles and administrative notices
  • Contacted musical artists' publicists, record labels and advertisers for samples for review, information verification and advertising opportunities

Education

Education

Writing Samples

Skills

Skills

Public speaking

Media relations

Editing

Writing