Executive Summary

A highly motivated, award-winning Digital Creative Director with over 20 years experience in digital publishing innovation. Covering all aspects of digital multi-channel publishing, my particular expertise lies in interactive magazine and app development for web and mobile platforms.

I've been a member of the Digital Steering Committee of the CMA  (previously known as the APA) since 2009. The CMA is the professional body representing publishing and content marketing agencies in the UK. We promote all aspects of content marketing and act on behalf of our member companies, who produce online, offline and digital content for some of the world's leading brands.


Sport: I participate in a number of sports including football, cricket, golf, badminton, volleyball and tennis. I am a LTA qualified tennis coach and also play club level badminton. In 2006 I ran the London Marathon and would love to run it again in the near future.

Technology and the arts: Being involved in digital design and development since the early 1990s has opened my eyes to the wonders of new technology. I've become a somewhat accidental collector of all things technological - an early adopter of new products ranging from Apple's iPods, PowerPCs, and iMacs. I have an eclectic taste in music, ranging from soul to pop to classical, and enjoy photography and illustration.

Work History

Work History
2008 - Present

Director of Design and User Experience


My remit at Redwood is to build the agency's in-house digital publishing capabilities, and in the process continue to take it from being a traditional customer magazine publisher into a 21st Century multi-channel content agency. I am responsible for overseeing the agency's creative digital output which ranges from websites and digital magazines, to mobile apps and video. I work across a wide range of brands including Barclays, Boots, BT, Esprit, La Redoute, Mazda, M&S, Virgin Media and Volvo.

Key responsibilities include:

  • Development of new business through preparation of creative for client pitches
  • Building positive working relationships with 3rd party suppliers and representing the agency from a creative and technical perspective
  • Identifying, recruiting and managing digital resource for all digital projects that pass through the agency
  • Providing costings for development work and outlining production schedules
  • Creative direction of all design and technical work
  • Providing digital training for in-house agency staff 
  • Ensuring the agency keeps abreast and ahead of latest industry trends
Jun 2007 - Apr 2008

Digital Creative Director

Turquoise Branding

I took up a digital consultancy role at International design consultancy Turquoise where I was tasked with expanding the company's fledgling digital department, developing online strategies for Dubai based clients Nakheel and Dubai Towers as well as Pipex, Deloitte, BBC, Channel 4, and ITV.

Aug 1997 - Jun 2007

Creative Director

Dennis Interactive

Recruited to Dennis Publishing to help establish Dennis Interactive, the internet arm of the UK’s largest independent magazine publisher. Working alongside the Managing, Editorial and Sales Directors on a board of four senior managers, I was responsible for formulating DI’s design and technical strategies, staff recruitment, art directing and project managing all design and technical work that passed through the department.

Notable achievements:

  • Grew the department organically from 4 to 50 staff over period of ten years
  • Launched a commercially successful portfolio of websites running on a custom built in-house CMS 
  • Developed and launched Monkey Mag, recognised as the world's first interactive digital magazine.
  • Gained Industry recognition for Dennis with awards for websites like Maxim and Auto Express.
Jun 1996 - Aug 1997

Head of Internet

Mirror Group Newspapers

Reporting directly to the MD of Mirror Media and the Mirror board of directors, my remit was to recruit and grow a design and technical team to facilitate the launch of MGN's flagship newspaper portfolio online.

Key responsibilities included:

  • Development of a launch strategy in liaison with the newspaper editors.
  • Identifying and recruiting talented designers and developers
  • Managing recruitment budgets and production schedules
  • Creative direction of all design and technical work
  • Hands on design and HTML coding of web templates
  • Day to day management and motivation of 14-strong development team 

My role also involved introducing and establishing new working procedures and developing systems for repurposing content from print to online, at a time when web development in the UK was still in its infancy

Successful launches included The Independent under the stewardship of Andrew Marr, Independent on Sunday under Rosie Boycott, and Mirror under Piers Morgan. Other notable launches included Sporting Life, Daily Record and Sunday Mail. 

1992 - 1996

Design Manager

Dorling Kindersley Multimedia

When Dorling Kindersley Books set up its Multimedia department in 1992 I was one of a small design team selected to build the company's first Interactive CD-Roms, turning ordinary printed books into engaging audio and video experiences.

Working with an Editorial Lead and more closely with Production, and Technical Leads, I was responsible for conceptualizing and prototyping the CD-ROMs, scheduling and budgeting, and managing a large team of designers, 3D modellers, sound technicians, animators and illustrators.

Notable projects: Award-winning Eyewitness Virtual Reality series, including Inside the Earth, Eyewitness Virtual Reality Cat, and Virtual Reality Bird. Eyewitness Encyclopaedia of Nature, and Ultimate Human Body.

1991 - 1992

Senior Art Editor (Children’s Division)

Dorling Kindersley Books

Working on a number illustrated children's books and encyclopedias I was responsible for planning content, designing layouts, directing photo-shoots and commissioning illustrators.

1987 - 1991

Senior Designer

Marshall Cavendish Partworks Ltd

My first job after graduating from university. Designing magazine layouts, gaining a thorough understanding of the design and production processes involved in magazine publishing.


Sep 1984 - Jun 1987

B.A. (Hons) Degree

University of Westminster
1983 - 1984

Diploma in Art Foundation Studies

Buckinghamshire College of Higher Education
1981 - 1983

A Level

Alfred Sutton Sixth Form
1976 - 1981

O Level

Alfred Sutton School for Boys



Creative direction




HTML / CSS / Javascript