Pat Barford


I am a professional educator with 15 years in the communications industry. My goal is to foster understanding and create clarity around complex issues, whether those issues deal with training, education, corporate messaging, or a variety of subject matter. My strength is the ability to assess both needs and wants of clients. I enable clients to strip away excess information and pinpoint exactly what needs to said and the best way to deliver it. 

For more than ten years I have been writing, editing and publishing web content ranging from animated stories for literacy education to corporate intranets to online technical training. My work with websites includes usability, user access and engagement and adoption.

Work History

Work History

Communications Experience   

Broadcasting/Journalism - CBC Radio & TV/ACCESS Radio & TV

  • Write and produce news stories for daily broadcast in radio and television
  • Write, produce, and host educational programs for ACCESS television
  • Producer and announcer for CBC Edmonton TV and Radio, Newsworld, and CKUA Radio.

Media Relations - NAIT and Edmonton Catholic Schools

  • Develop and deliver key messages
  • Write news releases and advisories, write and edit and weekly staff newsletter and staff bulletins and annual reports
  • Establish on-going partnerships between resources at NAIT and local media
  • Write editorial copy for education supplements and various industry publications
  • Develop and present media training workshops for trustees and principals
Oct 2008 - Mar 2011

Learning Designer

ATB Financial
  • Develop custom delivery strategies using various authoring tools, existing technologies and LMS for business units and their specific needs
  • Consult with content experts and business unit representatives to do needs assessments, develop strategies and provide learning solutions to meet their business requirements
  • Develop and implement online template design and writing standards for all corporate learning content
  • Design training strategy for company wide rollout of Windows Vista with accompanying scenario based animated online tutorials.
  • Develop implementation strategy for training for company wide systems and processes upgrade
  • Develop governance model forSharePoint users and team site owners
  • Implement SharePoint engagement practices across the Corporate Learning team
  • Encourage adoption of new technologies within the Corporate Learning team
Sep 2004 - Sep 2008

Instructional Designer/Information Architect

  • Develop process, governance and administrative systems for online training site
  • Design, develop, implement and assess instructional processes such as needs assessments, learning objectives and lesson plans
  • Supervise team of 7 facilitators
  • Develop and implement professional development policies and programs and for facilitators across the company
  • Provide instructional design and pedagogical assistance to staff developing departmental curriculum and special projects
  • Continuous process improvement for facilitators and training site
  • Evaluate and redesign EPCOR’s public education strategy
  • Redesign company public education site to align with Alberta Education curriculum standards
  • Evaluate and update web-based and f2f educational content for external site.
  • Formative evaluation of web-based learning material.
  • Conduct research, contextual inquiries and needs assessment for clients
  • Substantive editing, copy editing, publishing and quality assurance for web content and functionality
  • Generate wireframes and site maps, restructure and rewrite content for internal and external sites
Dec 1997 - Nov 2001

Instructional Designer

Oz New Media
  • Work with a team of writers, designers, artists, programmers, and multimedia developers to develop online literacy application for K-6
  • Design and develop interactive learning activities addressing curriculum for UK literacy product
  • Design and develop concepts to deliver language arts curriculum embedded in an original story framework
  • Design research for prototyping products
  • Produce storyboards for Flash developers
  • Assess teacher needs product guide.
  • Develop online teacher resources addressing technical and curricular issues
  • Create curriculum index for teacher resources
  • Usability testing for formative evaluation in schools and in-house with students and teachers
  • Usability testing and pilot projects for student and teacher evaluation at schools in Edmonton, California and the U.K.
  • Market research to assess user needs for localized models of product suitable for schools in the US, the UK, and Puerto Rico