Kathy Landon

Kathy Landon

Objective

Seeking career opportunities that allow me to add value to an organization's product development and deployment strategy. It is critical to me be part of an organization that values hard work, integrity, resourcefulness, and dedication.

Summary

Hard-working, resilient, results-oriented leader with over 15 years experience bringing products to market. Critical thinker and adept problem solver with strong communication skills and a passion to produce high-quality products that exceed customer expectations. Comfortable working at all levels and across all departments of an organization, from engineers to executive management.

HIGHLIGHTS

  • Lead or involved with 20 successful product launches, including definition of product, brand, and operational tasks.
  • Lead efforts to rebrand company after acquisition by one of the hearing care industry's largest manufacturer.
  • Managed large operational budgets across multiple functional areas (Marketing, Training, Customer Care, Technical Support)

Work History

Work History
Mar 2011 - Present

V.P. Branding & Professional Services

Sonic Innovations, Inc

Directed company and product brand development and marketing and training activities for the US wholesale market. Part of executive team responsible for setting company strategy and direction.

RESPONSIBILITIES

  • Maintained responsibilities from previous role as V.P. Products & Marketing
  • Managed the Professional Services team, consisting of Customer Service, Audiology and Technical Support, Training, and US Training departments
  • Part of the executive team responsible for defining company strategy and direction

ADDITIONAL DUTIES

  • Responsible for launching updated company website. Worked with remote IT team to develop CMS templates based on new corporate branding. Wrote and implemented via CMS system all pages and content for the site, for both International and US versions.
  • Managed company social media projects (Facebook, Twitter, LinkedIn). Responsible for providing relevant content in a timely manner to all channels and to monitor and respond to all interactions.
May 2009 - Mar 2011

V.P. Products & Marketing

Directed product management activities, company and product brand development, and marketing and training activities for the US wholesale market.

RESPONSIBILITIES

  • Maintained responsibilities from previous role as Director, Products & Marketing
  • Managed the US Professional Training department, including course development and submission to industry accredited bodies
  • Participated at the executive level in definition of company strategy and direction

ADDITIONAL DUTIES

  • Part of the executive team involved in the sale and transition of the company to the industry's second largest manufacturer.
Feb 2008 - May 2009

Director, Products & Marketing

Directed product management activities, company and product brand development, and marketing activities for the US wholesale market.

RESPONSIBILITIES

  • Lead team of Product Managers responsible for development of new hardware products and sustaining activities for previously released products
  • Maintained direct Product Management responsibilities for software products
  • Managed activities that led to a company brand 'refresh'
  • Worked with external design house in the development of product branding a materials
  • Directed B2B and B2C activities for the US wholesale market, including communication of new products, programs, and promotions
  • Managed team responsible for trade shows and events
  • Managed public relations activities (media buys, press releases, etc.) via external vendor
  • Presented product information at conventions, seminars, training activities
  • Managed department budget and yearly tactical and strategic plans

ADDITIONAL DUTIES

  • Because the company did not have an in-house copy writer, I wrote all copy for new products.
Jan 2004 - Feb 2008

Product Manager

Performed product marketing activities associated with custom software and hardware product lines.

RESPONSIBILITIES

  • Worked with external and internal customers to ensure product satisfied marketing needs
  • Created Marketing Requirements Documents based on customer feedback
  • Worked with Marketing Manager on collateral marketing materials (professional guides, consumer pieces, ad campaigns, technical articles)
  • Assisted the Training Department in creating learning materials - product presentations, handouts, testing materials
  • Presented product information at conventions, seminars, training activities

ADDITIONAL DUTIES

  • Because of my previous position within the company, I continued to be responsible for software design, including creating and maintaining the software design documents.
  • I continued to maintain the online help project for our customer-facing software.
Aug 2001 - Jan 2004

Software Project Manager

Managed two software packages, an in-house manufacturing quality tool and software used by hearing care professionals to program our products.

RESPONSIBILITIES

  • Created and maintained project schedules using Microsoft Project
  • Produced weekly status report for Software Development group
  • Released new software products through release-control system
  • Coordinated with Marketing to ensure product satisfied marketing requirements
  • Coordinated with Hardware Engineering to ensure software was compatible with new hardware products
  • Worked directly with Software Engineering on design and implementation details
  • Worked directly with SQA group on quality of final product and ship / no-ship decisions

ADDITIONAL DUTIES

  • Because of my previous position within the company, I continued to be responsible for all software design, including creating and maintaining the software design documents.
  • I was responsible for the online help for our customer-facing software. Tasks included design, layout, and content of the online help system and assisting Software Engineering with integration into the final product.
Mar 2001 - Aug 2001

Requirements Analyst

Created software design documents based on marketing requirements.

RESPONSIBILITIES

  • Designed software from stated marketing requirements
  • Worked directly with Software Engineering on design and implementation details
  • Worked directly with SQA group to ensure that end-product software met stated design

ADDITIONAL DUTIES

  • Coordinated next-generation software prototype project. I created my own prototype and worked with Software Engineering on two other software prototypes. I presented the prototypes to customers at a national trade show, then collated and presented results to upper-level management.
Jan 1998 - Mar 2001

Software Project Specialist

Participated in several areas of software quality and various software engineering projects.

RESPONSIBILITIES

  • Performed SQA function for all software products
  • Worked with Marketing on user documentation
  • Worked with Software Engineering on software design
Mar 1996 - Oct 1996

Technical Writer

Network Multimedia

Created all technical product documentation.RESPONSIBILITIES

  • Converted existing product documentation from traditional paper page layout format to HTML format
  • Created automation tools to assist with HTML content creation
  • Wrote content for new product features
  • Implemented product nomenclature consistency, both in printed materials and within the software

ADDITIONAL DUTIES

  • Worked with Software Engineers on software design

Skills

Skills

SmartSheet Online Collaboration Software

We employ SmartSheet as a dashboard to keep track of projects, financials, and defect/backlog requests. Part spreadsheet, part FTP site, part Gantt chart, SmartSheet allows us to quickly and easily work in a distributed team environment.

Microsoft Office Productivity Software

Proficient at Word, Excel, PowerPoint, Outlook

SiteCore CMS

I manage all Sonic website content via the SiteCore CMS.