Director, Marketing & New Meida
Develop and manage a multifaceted marketing program that includes technology-based communications, as well as traditional promotional and marketing communications. Formulate and execute marketing plan for products and services as well as public relations and communications for this nonprofit organization committed to improving educational experiences for the nation's young people.
- Designed, launched, implemented, and delivered web-based trainings on publications.......
- Delivered over 25 webinars -- a new medium for the company.
- Led the launch of new website, continually monitor and update site. Dramatically reduced bounce rate from 59% to 2%. Increased visitor time on site from less than 5 seconds to more than 4.5 minutes. Inreased visitor site depth from 1 page to more than 14 pages.
- Created the Learning Continuum and secured two statewide contracts combining face-to-face training workshops, online training, and supporting publications to achieve maximum results.