Kim Mullins

Summary

Marketing Pro Achieves Goals by Crafting Strategies and Guiding Tactic Execution

Develops and executes strategic marketing and communication plans with a focus on maximizing ROI through use of social media and web-based tactics. Develops innovative strategies and tactics to generate excitement, promote buzz, and inspire brand engagement and brand loyalty. Expertise in developing and working within budget to accomplish objectives. Guides and participates in the creative process for production of events, collateral materials, and all mediums of message communication.

Expertise in:

  • Social media and social marketing
  • Creating / managing company web site
  • Trade shows / industry events
  • Editorial & production with print and electronic media
  • Public relations / media exposure
  • Internal / External communication pieces
  • Translating ideas into exciting events that accomplish goals

Work History

Work History
Jul 2008 - Present

Director, Marketing & New Meida

Foundations, Inc.

Develop and manage a multifaceted marketing program that includes technology-based communications, as well as traditional promotional and marketing communications. Formulate and execute marketing plan for products and services as well as public relations and communications for this nonprofit organization committed to improving educational experiences for the nation's young people.

  • Designed, launched, implemented, and delivered web-based trainings on publications.......
  • Delivered over 25 webinars -- a new medium for the company.
  • Led the launch of new website, continually monitor and update site. Dramatically reduced bounce rate from 59% to 2%. Increased visitor time on site from less than 5 seconds to more than 4.5 minutes. Inreased visitor site depth from 1 page to more than 14 pages.
  • Created the Learning Continuum and secured two statewide contracts combining face-to-face training workshops, online training, and supporting publications to achieve maximum results.
Jan 2006 - Jan 2008

Marketing Associate (Marketing Director)

BSP Pharma

Reported to VP of Marketing for this Denmark-based natural health supplement company. Branded new product (FlexNow) and core ingredient (Shea75) based on relevant market research for consumer and B2B markets. Led all aspects of marketing, PR, and advertising campaign development ranging from hiring / managing staff and vendors to creating in-store events that generated excitement among store owners and customers. Planned and managed all aspects of multi-media campaign including establishing entire marketing mix and creating marketing plan that leveraged print, web, and TV to generate awareness and drive store traffic. Negotiated media buys. Evaluated success of B2Band consumer publications.

  • Re-designed website and established internet advertising and blog campaign that increased visitors from 500 unique visitors per  month to 10,000 unique visitors per month and increased length of stay from less than 5 seconds to over 1.5 minutes
  • Expanded product placement from 114 stores nationwide to 4,000+ stores
  • Established "Joint Relief Club" and grew subscriptions to 10,000+ members
  • Grew tradeshow sales by 130% excelling in both B2B and consumer markets
  • Leveraged media attention and effectively stretched marketing / advertising budget to generate $969,000+ in advertising
2005 - 2006

General Manager - Wedding / Events

Riverside Farm

Recruited by owner and signed to one year contract as first person in this role with objective to grow the business at this 300-acre event facility. Developed and executed marketing / advertising / public relations plans and budget for 2006. Drove sales and raised awareness of facility while managing all day-to-day administrative tasks for department. Coordinated and managed all events ranging in size from $70,000 to $200,000 with staff of 10 to 60 professionals.

  • Increased wedding segment of business to 116% improvement over 2005 performance
  • Created multiple profit centers for Farm including offsite catering, alcohol, florists, photographers, and rentals
  • Created special events department to sell facility for additional use to drive revenue growth. Events ranged from local high school's prom to Pfizer corporation sales meeting
  • Managed all details of town's July 4th celebration and fundraiser generating over $4000 from population of 400
2003 - 2005

Marketing Communications Director

Synergy Design Studio, LLC

Established and executed strategic account development plans designed to acquire new and maintain existing accounts for this growing advertising and marketing firm. Focused on cultivating relationships with clients who didn't have or didn't wish to have an "in-house" marketing team.

  • Generated $150,000 in revenue in first year with firm through acquisition of 5 clients
  • Negotiated yearly contracts to provide adavertising and graphic design services for Atlantic City properties of world's largest casino gaming company and other casino properties. Created short-term campaigns that accomplished specific, client-directed objectives
  • Acquired clients in variety of business segments including health rehabilitation, healthcare / physician practice, mortgage origination, professional services, political campaigns, and casino gaming
  • Accomplished wide range of objectives (including brand recognition, new service launch, fundraising event planning and management) through a variety of methods appropriate to each client's identified goals.
2001 - 2003

Account Services Director

Parker & Partners Marketing Resources, LLC

Rapidly promoted to position due to demonstrated strengths in account management and teamwork. Managed over 2.7 million dollars in yearly marketing expenditures for 30+ clients in segments including casino gaming, banking, state government, healthcare, sports, and political candidates. Developed and executed advertising, public relations, and promotions for business-to-business and consumer market clients of this marketing / advertising / public relations firm.

Guided strategy creation, instituted promotions for Delaware racino leading to 25% increase in revenue. Successfully addressed State ban on smoking through targeted promotions which brought players back.

Increased clients' business an average of 15% through development and execution of strategic marketing plans based on thorough market analysis to determine appropriate marketing mix / messaging.

Led team of four professionals ensuring 100% client satisfaction and consistent achievement of client objectives while regularly winning praise from those served.

Won more than $500,000 in annual revenue for firm through acquisition of new accounts ranging from a local bank to a professional sports team, to a regional political campaign.

As account executive (2 / 2001 to 12 / 2001), rapidly grew client base by 40%, managed accounts valued at $750,000 through outstanding relationship building, creativity, and market awareness.

Education

Education

Bachelor of Arts

Canisius College