- Taproot Foundation (Volunteer Project Manager)
- American Advertising Federation (Member)
- Daughters of the American Revolution (Member)
- Leukemia & Lymphoma Society (Team in Training)
Account Management · Channel Development · Lead Generation · Market Penetration
Presentations · Product Launch & Marketing · Branding · Internet & Target Marketing
Dynamic and hardworking marketing specialist with expertise in creating effective campaigns for a diverse range of top-tier clients, as well as offering outstanding communication, presentation, negotiation, and relationship management skills. A proactive team-player, equally effective in independent and collaborative environments. Capable of handling multiple concurrent projects; consistently achieve critical deadlines while maintaining the highest quality standards. Seeking new and challenging opportunities with an organization where the combination of experience and passion can be utilized for mutual growth and advancement.
Running, travel, environmental causes, cycling.
Coordinated all aspects of the service grant team on behalf of the Taproot Foundation. Developed a brand strategy, key messages and competitive marketing analysis for the National Crime Prevention Council (NCPC) - home of McGruff the Crime Dog.
Client: Verizon Communications
Steered all aspects of strategic brand activation and marketing efforts within multiple channels for a varied client base. Managed interdepartmental relationships with development of regional programs, involving campaign assets. Developed creative briefs and positioning documents giving creative direction for regional marketing and advertising. Served closely with in-house creative team developing brochures, websites, signage, and newsletters. Additional clients included Discovery Communications, McCormick & Co.
(Client: Army National Guard)
Researched, identified, and coordinated sponsorship opportunities that directly generated leads and enlistments.
Effectively developed and realized major, multi-million dollar projects for top-tier clients, including many Fortune 500 companies. Directed marketing strategies from proposal and conception stage through completion, coordinated all logistical activities, hired and trained field teams, and managed budgets. Clients included Mexican Board of Tourism, Bacardi, Alize de France, Washington Post/Newsweek Interactive, Miller, and US Airways.
Managed all department activity, including 10-member Summer Intern Team; worked closely with in-house Public Relations Department, authoredand disseminated advertising copy, press releases, and website updates; directed radio advertising campaigns; collaborated with vendors to develop park map and brochures, as well as negotiated contracts.