Effectively developed and realized major, multi-million dollar projects for top-tier clients, including many Fortune 500 companies. Directed marketing strategies from proposal and conception stage through completion, coordinated all logistical activities, hired and trained field teams, and managed budgets. Clients included Mexican Board of Tourism, Bacardi, Alize de France, Washington Post/Newsweek Interactive, Miller, and US Airways.
- Achieved impressive rates of penetration and awareness by executing an eight-week mobile tour for the Mexican government.
- Connected with more than 400,000 consumers in 20 North American markets with 8,000 individuals reporting plans to travel to Mexico within a year, based on the promotion.