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Objective

With 18 years of professional experience in the marketing field, as well as two graduate degrees, Katey has the determination, dedication, and work ethic to advance the direction of your company's advertising and marketing endeavors. She thrives in fast-paced environments that require multi-tasking abilities and creativity. She possesses the passion, energy, and enthusiasm required to drive results in the realm of marketing and communications. She determines cost-effective marketing strategies and increases revenue. She's a goal-driven and ambitious business professional. 

Summary

  • Adobe CC
  • Constant Contact/ Email Campaigns
  • Cross Media Advertising
  • Marketing Analytics
  • Google AdWords Certified
  • Highly organized
  • Creative thinker
  • Goal-driven
  • Collaborator
  • Event planner
  • Expert multi-tasking
  • Proactive management skills
  • Able to work independently
  • Meets deadlines

    Work experience

    Jan 2014Present

    Digital Marketing Manager

    IMS Health
    • Lead product marketing for SK&A .Develop successful multichannel marketing strategies to increase leads, conversions, and brand visibility; including email campaign creation, online advertising (SEO, PPC, remarketing), print advertising, social media, blog writing, graphic design, monthly promotions, and industry events/conferences
    • Create marketing plan with monthly deliverability campaign calendar
    • Direct and manage advertising budget of $1m annually, driving revenue and brand recognition
    • Collaborate with 10-member marketing team to successfully achieve quarterly goals and objectives
    • Track, analyze, and share campaign results, and apply best practices to improve email performance metrics
    Oct 2012Jan 2014

    Director of Marketing

    Tayani Institute
    • Developed and executed marketing plan, for 7 office locations and 5 medical specialties, with 15 committee leads to increase number of new patients: brochure and flyer design, newspaper advertising, email blasts, community outreach, diverse demographics and senior marketing, website updates, SEO management, direct mail, national public relations, promotional material design, special offers, and patient satisfaction
    • Lead all social media endeavors for both medical practice and aesthetic business, including blogging, Facebook updates and increasing friend/follow rate, Twitter, FourSquare, YouTube, Yelp, and company Pinterest page
    • Planning and execution of events for Ophthalmology, Optical, Dermatology, and Plastic Surgery - Annual Day of Beauty with partnering vendors, OD Dinners with community opticians, Open House for new Physicians, Practice Anniversary in Big Bear, Holiday Party for staff
    • Development of relationships and business opportunities, from patient satisfaction to community health fairs
    • Grew revenue by 600% for both medical practice and aesthetic business by cross-marketing, positioning in a new ethnic market, and field marketing 
    Jan 2012Oct 2012

    Director of Marketing

    OC Skin Institute
    • Direct every component of marketing plan to increase patient base: community outreach, chamber involvement, website updates, cross media advertising (direct mail, email blasts, newspaper advertising, etc.), national public relations, promotional material design and ordering, special offers, and patient satisfaction
    • Coordinate all social media endeavors including blogging, Facebook updates and increasing friend/follow rate, Twitter, and company Pinterest page
    • Planning and execution of events for three different office locations: Santa Ana, Lagnua Niguel, and San Clemente
    • Track all new patient information from referral source to satisfaction to welcome letters
    • Field marketing: deliver prescription pads, business cards, brochures, etc. to referring doctor offices 
    Jun 2009Dec 2011

    Director of Marketing & Recruitment

    Apex Research Institute
    • Over-saw global marketing: leveraged branding, kept marketing materials cohesive, and competitive analysis
    • Clinical research study marketing: devised tactical ad strategy for multiple studies at one time, budget adherence, demographic analysis, ad targeting, ad design, regulatory approvals, phone script creation, media company contracts, phone screenings and appointments, result tracking and ROI
    • Direct response marketing and analysis for clinical research studies across all media platforms (print, television, radio, email, direct mail, social media) to increase patient volunteers, meet study enrollment goals, and database growth with budget adherence 
    • Development of relationships and business opportunities with medical communities, societies, and patients. Focus on creation and maintenance of long lasting partnerships
    • Increased number of patients in database from 2,000 to 6,000 in two years 
      Dec 2007Jun 2009

      Director of Marketing

      Saddleback Medical Group
      • Played a key role in generating $17 million in net revenue by marketing ancillary medical service
      • Expanded the number of external physician referrals to Weight Loss Program by 100% and to Physical Therapy by 15% in 2008
      • Augmented the number of inquiries to Weight Loss Program by 18% in 2008
      • Established relationships with key business leaders, including internal and external physicians as well as the local community, patients, and local physicians
      • Directed the strategy and execution of "outside the box" marketing campaigns, concentrating on online social networking and advertising. Versed in contextual, behavioral, and retargeting advertising models.
      Aug 2005Dec 2007

      Director of Marketing

      Orange Coast Women's Medical Group
      • Managed web site updates and development, email blast creation and distribution, and all in-office promotions, healthy fairs, community events and press releases
      • Developed relationships with hospital marketing personnel (internal and external) for joint promotions
      • Planned and led monthly marketing meetings with doctors
      • Created brochures, flyers, newspaper ads, banners, and coordinated sponsorship programs
      • Organized all activities related to promotion of physicians - announcements, open house, public speaking engagements, community expos and fairs
      • Utilized video editing skills to create waiting room video screen programming
      Jan 2005Aug 2006

      Business Owner

      OC Pilates
      • Facilitated all aspects of business plan: licensing, certification, registration, marketing and advertising
      • Designed website, brochures, and all promotional materials
      • Planned and predicted financial forecast
      • Scheduled client workout sessions, developed conditioning programs and trained clientele
      • Managed staff of independent contractors
      Jun 2004Aug 2005

      Marketing Manager

      Iron Grip Barbell Company
      • Organized and prioritized multiple tasks, including magazine advertising, website updates, and press releases
      • Updated and distributed promotional materials such as computer program software
      • Directed all trade show planning:travel plans, material orders, printing, exhibit display and materials
      • Trained and oversaw staff, as well as scheduled staff meetings and workshops
      • Budget management
      Jun 1998Aug 2001

      Director of Marketing

      • Developed all club promotions, including community partnership incentives
      • Designed and distributed monthly newsletters
      • Worked independently with self-motivation on all marketing projects
      • Organized and prioritized newspaper ads, discounts, and relationships with community businesses
      • Carried out responsibilities to meet deadlines 
      May 1997Aug 1997

      Marketing and Sales Leader

      • Top sales representative in mid-west division
      • Promoted to Assistant Manager
      • Scheduled appointments, interacted with clients and offered sales presentations
      • Developed and exercised efficient communication and management skills
      • Attended team meetings and workshops

      References

      Bonnie Murray

      Former co-worker

      "I had the joy of being managed by Katey at Saddleback Medical Group. She coordinated all of our promotions and advertising for the Weight Loss Program: health fairs, DVD's, press releases, brochures, and public relations. She is efficient, optimistic, and a team player. The company that hires Katey is going to be so lucky to have her as an employee."

      Rick Surrell

      Former supervisor

      "Katey directed all marketing & advertising endeavors for Saddleback Medical Group. She was always researching the latest trends and devising new creative & innovative outreach projects. She is a collaborative manager of staff &  successful leader. I highly recommend her to further your quest for excellence."

      Dr. Glenn Gorman

      Former co-worker

      "Katey is a professional company spokesperson & front-line point of communication for customers, community, and media. She manages projects and staff with ease and integrity. She is an over-achiever with a never-say-never attitude! Thanks to her keen attention to detail and on-point statistics, Saddleback Physical Therapy was able to optimize its advertising and communication efforts."

      Lori Harris

      Former co-worker

      "I worked with Katey at Orange Coast Women's Medical Group and she managed every aspect of marketing, advertising, and communications. She was my manager at community events and I was inspired by her organization, multi-tasking, and collaboration skills. I never felt micro-manager or manipulated. Katey was a great manager and friend."

      Education

      Sep 2005May 2007

      Master's Degree in Education

      University of Phoenix

      Mastered presentation/PowerPoint skills, leadership tools, and assertiveness with peers and subordinates

      Aug 2001Dec 2003

      Master of Fine Arts Degree in Dance Science

      University of CA, Irvine

      -Selected out of hundreds of applicants from across the country (one of fifteen accepted into the graduate program). Fellowship Recipient.

      -Mastered research abilities, video editing, and graphic design skills such as Adobe Photoshop

      Aug 1997Jun 2001

      Bachelor of Science Degree

      California State University, Long Beach

      Interdisciplinary Studies

      Marketing Portfolio

      Certifications

      Oct 2007Present

      Certified Adult CPR and First Aid

      EMS Safety Services
      Feb 2006Present

      Qualified Substitute Teacher

      CBEST, CSET, and RICA Examinations
      Feb 2003Present

      Certified Strength & Conditioning Specialist

      National Strength & Conditioning Association
      Dec 1999Present

      Certified Pilates Practitioner

      Long Beach Dance Conditioning
      Nov 1999Present

      Certified Group Exercise Instructor

      American Council on Exercise
      Jan 2011Present

      American Certificate Human Participants Protection Education for Research Teams

      National Institutes of Health (NIH)

      Graphic Design: Day of Beauty In

      Interest

      January 2013     Los Angeles Half Marathon Finisher, as well as many previous marathons

      July 2012            1st place National Jitterbug Champions, 4 years in a row

      April 2012           Yelp Advertising Training & Teleconference

      January 2011     American Certificate Human Participants Protection, NIH

      June 2009           American Marketing Association Member

      May 2009            "Social Networking as a Business Strategy" seminar

                                    Speakers: Senior VP of MySpce, VP of Facebook, Sales Manager of YouTube & Google, etc.

      Feb. 2009            Surf City Longboard Legacy Club Member (three consecutive half marathon finishes)

      April 2008            Big Sur International Marathon Finisher

      February 2006    Successful CBEST, CSET, and RICA Examinations; Qualified Substitute Teacher

      Sept. 2005           Founded Pilates Fellowship for Saddleback Church

      February 2000    Certified Strength and Conditioning Specialist (CSCS), NSCA. Current.

      December 1999  Certified Pilates Practitioner, Long Beach Dance Conditioning. Current.

      November 1999  Certified Group Exercise Instructor, American Council on Exercise (ACE). Current.

      Skills

      Abode InDesign
      Videography & Editing
      Html web coding
      3D Studio Max
      Macromedia Director
      Microsoft Office Suite
      Adobe Photoshop

      Marketing Portfolio