Katey Mc Causey

• Lead all digital marketing endeavors for IQVIA US Marketing. This entails the execution of successful marketing strategies to increase leads, conversions, and brand visibility
• Create, monitor, and improve all GoogleAds campaigns
• Manage US social media accounts
• Compile, share, and advise on advertising metrics
• Oversee all digital paid advertising and third party vendor management. Keen attention to detail with media buy coordination and follow-up, in addition to brand guidelines adherence
• Participated in increasing OneKey’s monthly traffic volume by 6% and total lead volume by 11%, contributing to an increased sales revenue of 32% over the comparable prior-year period
• Coordinate and manage byline article submissions
• Direct advertising budget of $1m annually, driving revenue and brand recognition
• Collaborate with large US marketing team to successfully achieve quarterly goals and objectives

• Developed and executed marketing plan, for 7 office locations and 5 medical specialties, with 15 committee leads to increase number of new patients: brochure and flyer design, newspaper advertising, email blasts, community outreach, diverse demographics and senior marketing, website updates, SEO management, direct mail, national public relations, promotional material design, special offers, and patient satisfaction
• Lead all social media endeavors for both medical practice and aesthetic business, including blogging, Facebook updates and increasing friend/follow rate, Twitter, FourSquare, YouTube, Yelp, and company Pinterest page
• Planning and execution of events for Ophthalmology, Optical, Dermatology, and Plastic Surgery - Annual Day of Beauty with partnering vendors, OD Dinners with community opticians, Open House for new Physicians, Practice Anniversary in Big Bear, Holiday Party for staff
• Development of relationships and business opportunities, from patient satisfaction to community health fairs
• Grew revenue by 600% for both medical practice and aesthetic business by cross-marketing, positioning in a new ethnic market, and field marketing 

• Direct every component of marketing plan to increase patient base: community outreach, chamber involvement, website updates, cross media advertising (direct mail, email blasts, newspaper advertising, etc.), national public relations, promotional material design and ordering, special offers, and patient satisfaction
• Coordinate all social media endeavors including blogging, Facebook updates and increasing friend/follow rate, Twitter, and company Pinterest page
• Planning and execution of events for three different office locations: Santa Ana, Lagnua Niguel, and San Clemente
• Track all new patient information from referral source to satisfaction to welcome letters
• Field marketing: deliver prescription pads, business cards, brochures, etc. to referring doctor offices 

• Over-saw global marketing: leveraged branding, kept marketing materials cohesive, and competitive analysis
• Clinical research study marketing: devised tactical ad strategy for multiple studies at one time, budget adherence, demographic analysis, ad targeting, ad design, regulatory approvals, phone script creation, media company contracts, phone screenings and appointments, result tracking and ROI
• Direct response marketing and analysis for clinical research studies across all media platforms (print, television, radio, email, direct mail, social media) to increase patient volunteers, meet study enrollment goals, and database growth with budget adherence 
• Development of relationships and business opportunities with medical communities, societies, and patients. Focus on creation and maintenance of long lasting partnerships
• Increased number of patients in database from 2,000 to 6,000 in two years 

• Played a key role in generating $17 million in net revenue by marketing ancillary medical service
• Expanded the number of external physician referrals to Weight Loss Program by 100% and to Physical Therapy by 15% in 2008
• Augmented the number of inquiries to Weight Loss Program by 18% in 2008
• Established relationships with key business leaders, including internal and external physicians as well as the local community, patients, and local physicians
• Directed the strategy and execution of "outside the box" marketing campaigns, concentrating on online social networking and advertising. Versed in contextual, behavioral, and retargeting advertising models.

• Managed web site updates and development, email blast creation and distribution, and all in-office promotions, healthy fairs, community events and press releases
• Developed relationships with hospital marketing personnel (internal and external) for joint promotions
• Planned and led monthly marketing meetings with doctors
• Created brochures, flyers, newspaper ads, banners, and coordinated sponsorship programs
• Organized all activities related to promotion of physicians - announcements, open house, public speaking engagements, community expos and fairs
• Utilized video editing skills to create waiting room video screen programming

• Facilitated all aspects of business plan: licensing, certification, registration, marketing and advertising
• Designed website, brochures, and all promotional materials
• Planned and predicted financial forecast
• Scheduled client workout sessions, developed conditioning programs and trained clientele
• Managed staff of independent contractors

• Organized and prioritized multiple tasks, including magazine advertising, website updates, and press releases
• Updated and distributed promotional materials such as computer program software
• Directed all trade show planning:travel plans, material orders, printing, exhibit display and materials
• Trained and oversaw staff, as well as scheduled staff meetings and workshops
• Budget management

• Developed all club promotions, including community partnership incentives
• Designed and distributed monthly newsletters
• Worked independently with self-motivation on all marketing projects
• Organized and prioritized newspaper ads, discounts, and relationships with community businesses
• Carried out responsibilities to meet deadlines 

• Top sales representative in mid-west division
• Promoted to Assistant Manager
• Scheduled appointments, interacted with clients and offered sales presentations
• Developed and exercised efficient communication and management skills
• Attended team meetings and workshops

Former co-worker

"I had the joy of being managed by Katey at Saddleback Medical Group. She coordinated all of our promotions and advertising for the Weight Loss Program: health fairs, DVD's, press releases, brochures, and public relations. She is efficient, optimistic, and a team player. The company that hires Katey is going to be so lucky to have her as an employee."

Former supervisor

"Katey directed all marketing & advertising endeavors for Saddleback Medical Group. She was always researching the latest trends and devising new creative & innovative outreach projects. She is a collaborative manager of staff &  successful leader. I highly recommend her to further your quest for excellence."

Former co-worker

"Katey is a professional company spokesperson & front-line point of communication for customers, community, and media. She manages projects and staff with ease and integrity. She is an over-achiever with a never-say-never attitude! Thanks to her keen attention to detail and on-point statistics, Saddleback Physical Therapy was able to optimize its advertising and communication efforts."

Former co-worker

"I worked with Katey at Orange Coast Women's Medical Group and she managed every aspect of marketing, advertising, and communications. She was my manager at community events and I was inspired by her organization, multi-tasking, and collaboration skills. I never felt micro-manager or manipulated. Katey was a great manager and friend."

Mastered presentation/PowerPoint skills, leadership tools, and assertiveness with peers and subordinates

-Selected out of hundreds of applicants from across the country (one of fifteen accepted into the graduate program). Fellowship Recipient.

-Mastered research abilities, video editing, and graphic design skills such as Adobe Photoshop

Interdisciplinary Studies