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Work experience

2008Present

Marketing Consultant - Freelance
  • Marketing coaching for entrepreneurs, i.e. helped them with social media such as Twitter, LinkedIn and Facebook, and logo and brand development
  • Design WordPress.org websites/blogs
  • Strong knowledge of HTML, CSS, SEO, Google tools such as Analytics and FeedBurner, blogging, and affiliate marketing
Sep 2010Present

Marketing Communications Specialist

Northeast Utilities (Connecticut Energy Efficiency Fund)
  • Develop and maintain the CTEnergyInfo.com website, Connecticut's leading resource for energy information. This website is a joint venture of the Department of Public Utilities and the Connecticut Energy Efficiency Fund.
  • Manage electronic mailings with Constant Contact such as press releases, newsletters and event announcements.
  • Assist with events from trade shows to technical seminars (approximately 300 held per year).
  • Write website content, newsletter pieces as well as edit reports, advertisements and other marketing materials.
Feb 2004Oct 2008

Marketing Director

Tilcon Connecticut
  • Created and executed annual marketing and public relations plans and activities, supporting the company's growth and strategic initiatives.  Also responsible for annual marketing budgeting. 
  • Developed marketing collateral, i.e. brochures, direct mail, technical bulletins, case studies, advertising and e-mail campaigns, PowerPoint presentations, and websites and website content.
  • Wrote press releases and contacted the media for successful placement to positively position the company.
  • Wrote and edited company newsletter with distribution to 800-1,000 employees.
  • Worked with sales, engineering and management on new product development and launches, identifying market opportunities, business development, and seminars to successfully market products and services.

Key Achievements:

Marketing:

  • Worked with website designer and public relations firm to create the website, www.keepthequarrycontributing.com, to present Tilcon's proposal for a quarry expansion to the community.
  • Redesigned advertisements, marketing materials and website for enhanced corporate image.
  • Planned and executed Tilcon's first TV commercial to promote concrete to the residential market.
  • Compiled and tracked competitor data across product lines to help sales and management determine competitive advantages, market share, and sales forecasts.
  • Implemented and trained 10 sales people in online lead generation for more proactive sales management.

Public Relations:

  • Won three prestigious community relations awards from industry associations, generating local and national press with the acceptance of two of these awards in Washington, D.C.
  • Coordinated and executed successful events and programs including open houses (up to 1,000 in attendance), annual school and organization tours, and company sponsored fundraisers.
  • Led teams for community outreach projects including USA Weekend's 2008 "Make a Difference Day" campaign, where 4,000 books were donated by Tilcon employees to the local community.
Mar 1997Feb 2004

Marketing Manager

GBR Systems Corporation
  • Executed marketing plan. 
  • Provided support to team of eight regional sales managers. 
  • Created and maintained company's marketing budget. 
  • Evaluated, advised and administered customer database. 
  • Planned and developed marketing collateral. 
  • Managed approximately 10 trade shows annually. 
  • Wrote and placed press releases and success stories in industry publications.
Sep 1995Dec 1997

Marketing Analyst

Corporate Health Strategies

Oversaw the production of proposals for acquiring new business.  Priced new business with contract ranges of up to $1 million.  Produced quarterly client newsletter.  Developed marketing materials.

Sep 1995Dec 1997

Marketing Coordinator

Consumers Applied Technology

Hired, trained and supervised Marketing Assistant.  Coordinated proposal development and submissions.  Placed sales calls and made follow-up visits to potential clients.  Designed and placed advertisements in trade publications.  Created and coordinated direct mail.  Organized and attended trade shows and company seminars.  Wrote and placed press releases.  Upgraded and managed client database.  Initiated, designed and wrote company newsletter.

Education

1989

Bachelor's of Science in Business Administration

Southern CT State University
  • Features Editor and news writer for college newspaper
  • Public Relations Assistant for PACE Marketing, an advertising agency (college internship)

Skills

WordPress Design
Writing & Editing
Adobe InDesign/Pagemaker
Adobe Photoshop
MS Office
Word, Excel, PowerPoint, Outlook

Portfolio

Writing Samples

References

"Stacey was a consummate professional in all her activities and interactions with people both within and outside Tilcon.  She continually enhanced her skills, and her expertise was made evident by the numerous awards and commendations the company received.  She was dedicated, hardworking and creative.She always maintained a positive attitude and completed her tasks with enthusiasm, representing Tilcon in a very professional manner." 

~Ciaran Brennan, President of Tilcon Connecticut

“It is with great pleasure that I recommend Stacey Porto. I have known Stacey for 15 years. Stacey has always displayed a high degree of integrity, responsibility, and ambition. She is definitely a leader rather than a follower. She is also a most dependable team player. Her good judgment and mature outlook ensure a logical and practical approach to her endeavors. Stacey would be an asset to any organization, and I am happy to give her my wholehearted endorsement."

~Bruce Hourigan , Executive Sales , Lebon Press, was a consultant to Stacey at Tilcon Connecticut Inc.

“I had the pleasure of working with Stacey at Tilcon and was impressed with her creativity, professionalism and bottom line results that she always delivered. It is without hesitation that I recommend Stacey to any organization looking for an astute, seasoned marketing professional who has the knowledge, skills and abilities that drive success. Stacey is a team player and would make a great asset to any organization.”

~John D. Robeda , Sales Engineer , Tilcon Connecticut Inc., worked with Stacey at Tilcon Connecticut Inc.

“Stacey is very detailed oriented and always puts the companies best image forward. She was instrumental in helping us develop several marketing tools for our division. She coordinated several customer appreciation events as well as presentations to local colleges and engineering firms. She is a very hard worker and will be a huge asset to any organization that she works for.”

~Donald Penepent , Assistant Manager Concrete Division , Tilcon Connecticut Inc., managed Stacey indirectly at Tilcon Connecticut Inc.

“Stacey and I have worked on projects for both Tilcon and side ventures for 5+ years. She is an absolute pleasure to work with and she brings great passion to each project she takes on. I look forward to working with Stacey on many more projects in the future.”

~Danielle Cambio , Owner , Fibra Design, was a consultant to Stacey at Tilcon Connecticut Inc.

Volunteer Work

  • Wheeler Clinic's Safe Home for Children (Annual Christmas party on behalf of Tilcon)
  • Children in Placement of New Haven (Held a fundraiser to benefit their organization)
  • Habitat for Humanity (managed public relations efforts for a Tilcon built home)
  • "Race in the Park" Annual Breast Cancer Walk
  • USA Weekend's "Make a Difference Day" (Managed two projects to benefit New Britain's community, enrolling Tilcon employees to particpate)
  • Golf Committee for Wheeler Clinic's Golf Tournament

Summary

I am a results-oriented marketing professional with experience in marketing planning, communications, research and analysis, event/trade show management, and public relations. I enjoy finding creative and innovative ways to help market a business.  I have a strong interest in internet marketing including social media, e-newsletters, blogging, affiliate marketing, and search engine optimization to help grow business.

Personal attributes include:  strong work ethic, creative, dedicated, energetic, and hardworking. 

Areas of Expertise

  • Marketing Planning and Implementation
  • Marketing Communications
  • Website Design and Maintenance
  • Internet Marketing/E-newsletters/SEO
  • Writing/Editing 
  • Public Relations
  • Special Events/Trade Show Management
  • Community Outreach