Stacey Porto

Stacey Porto

Work experience

Work experience
2008 - Present

Marketing Consultant - Freelance
  • Marketing coaching for entrepreneurs, i.e. helped them with social media such as Twitter, LinkedIn and Facebook, and logo and brand development
  • Design websites/blogs
  • Strong knowledge of HTML, CSS, SEO, Google tools such as Analytics and FeedBurner, blogging, and affiliate marketing
Sep 2010 - Present

Marketing Communications Specialist

Northeast Utilities (Connecticut Energy Efficiency Fund)
  • Develop and maintain the website, Connecticut's leading resource for energy information. This website is a joint venture of the Department of Public Utilities and the Connecticut Energy Efficiency Fund.
  • Manage electronic mailings with Constant Contact such as press releases, newsletters and event announcements.
  • Assist with events from trade shows to technical seminars (approximately 300 held per year).
  • Write website content, newsletter pieces as well as edit reports, advertisements and other marketing materials.
Feb 2004 - Oct 2008

Marketing Director

Tilcon Connecticut
  • Created and executed annual marketing and public relations plans and activities, supporting the company's growth and strategic initiatives.  Also responsible for annual marketing budgeting. 
  • Developed marketing collateral, i.e. brochures, direct mail, technical bulletins, case studies, advertising and e-mail campaigns, PowerPoint presentations, and websites and website content.
  • Wrote press releases and contacted the media for successful placement to positively position the company.
  • Wrote and edited company newsletter with distribution to 800-1,000 employees.
  • Worked with sales, engineering and management on new product development and launches, identifying market opportunities, business development, and seminars to successfully market products and services.

Key Achievements:


  • Worked with website designer and public relations firm to create the website,, to present Tilcon's proposal for a quarry expansion to the community.
  • Redesigned advertisements, marketing materials and website for enhanced corporate image.
  • Planned and executed Tilcon's first TV commercial to promote concrete to the residential market.
  • Compiled and tracked competitor data across product lines to help sales and management determine competitive advantages, market share, and sales forecasts.
  • Implemented and trained 10 sales people in online lead generation for more proactive sales management.

Public Relations:

  • Won three prestigious community relations awards from industry associations, generating local and national press with the acceptance of two of these awards in Washington, D.C.
  • Coordinated and executed successful events and programs including open houses (up to 1,000 in attendance), annual school and organization tours, and company sponsored fundraisers.
  • Led teams for community outreach projects including USA Weekend's 2008 "Make a Difference Day" campaign, where 4,000 books were donated by Tilcon employees to the local community.
Mar 1997 - Feb 2004

Marketing Manager

GBR Systems Corporation
  • Executed marketing plan. 
  • Provided support to team of eight regional sales managers. 
  • Created and maintained company's marketing budget. 
  • Evaluated, advised and administered customer database. 
  • Planned and developed marketing collateral. 
  • Managed approximately 10 trade shows annually. 
  • Wrote and placed press releases and success stories in industry publications.
Sep 1995 - Dec 1997

Marketing Analyst

Corporate Health Strategies

Oversaw the production of proposals for acquiring new business.  Priced new business with contract ranges of up to $1 million.  Produced quarterly client newsletter.  Developed marketing materials.

Sep 1995 - Dec 1997

Marketing Coordinator

Consumers Applied Technology

Hired, trained and supervised Marketing Assistant.  Coordinated proposal development and submissions.  Placed sales calls and made follow-up visits to potential clients.  Designed and placed advertisements in trade publications.  Created and coordinated direct mail.  Organized and attended trade shows and company seminars.  Wrote and placed press releases.  Upgraded and managed client database.  Initiated, designed and wrote company newsletter.



Bachelor's of Science in Business Administration

Southern CT State University
  • Features Editor and news writer for college newspaper
  • Public Relations Assistant for PACE Marketing, an advertising agency (college internship)



WordPress Design

Writing & Editing

Adobe InDesign/Pagemaker

Adobe Photoshop

MS Office

Word, Excel, PowerPoint, Outlook

Writing Samples