Management and communications: Organized an internal and external communications department from scratch, increasing clientele and internal public awareness of the brand.
Budget management: Managed a $1.4 million budget, and reduced it 60% when necessary without affecting branding goals for the company.
Project management: Accomplishments in the development of online strategies working in a cross-departmental team environment, coordinating IT, content and management, launching websites and an Intranet.
Event planning: Successfully lead international events, organizing and managing strategic international conferences, seminars, retreats and leisure events for high-end clientele, raising brand awareness in key markets.
Online strategies: Increase in traffic, sales and renewals on Lavadodinero.com surpassing the 50 % increase in click through and subscription renewals in one year by aggressively improving content, internal processes and marketing.
Product development: Created a series of Webcasts that increased brand awareness, created thousands of new leads for cross selling, and more than $30,000 a month revenue. During the course of two years, cut in half the cost of delivering the webcasts.
Media awareness: duplicated media coverage of international conferences in the U.S., Europe and Latin America, and of experts and spokespeople, landing them in internationally renewed publications.