Marketing and Business Development Consultant
Small businesses and startups have always ignited a special interest in me, especially after my studies at Thunderbird. In line with that, after completing my academics from the b-school I returned to India to assist small businesses here achieve their growth and branding targets and giving them a global perspective of their business as it grows.
TSAC - Quesa (www.quesalounge.com)- Developed the marketing plan for the startup food and hospitality company. - This included direct marketing, social media marketing and VOC (Voice of Customer) analysis.- The startup has witnessed a heavy footfall within a month of its first set-up's launch resulting in a first month profit of over 45% in the highly competitive food services sector of the NCR region.- With a sustained marketing effort, requiring little to no investment, the first set-up by TSAC (called Quesa Lounge) is witnessing high customer retention and a 200% ROI in month-on-month reporting.Ayurveda Kendra (www.ayurveda-kendra.com)- In the capacity of International Marketing Consultant a comprehensive re-branding initiative was developed for Ayurveda Kendra.- Ayurveda Kendra's marketing strategy was realigned from a services to word-of-mouth promotion system to a more market oriented and web based platform.- Internet marketing strategy (with the application of SEO and Social Media designs) is targeted towards getting more international visibility for the company.- New branding and web marketing is to be initiated at the end of Sep, 2010.Global Web Technologies (www.globalwebtechnologies.com)- In the capacity of International Business Consultant launched an internationalization programs to give the human resources at GWT a perspective of the IT standards and business outlook.- Generated leads in both the international and domestic domain many of which culminated into revenue for the web services company.- Improved the marketing and branding of GWT to help the company have a better perceptual reception by potential clients.- Offered 10% equity in the company as initiatives taken provided incremental business opportunities.