Electronics and Telecommunications Engineer with Global Marketing MBA from the world's leading international business school. Past experience include Business Analysis for IT firm and Brand Management in a leading media and entertainment division. Currently exploring opportunities in the fields of Technology Consulting, Marketing and Business Development and working as an Independent Consultant for a number of small businesses and startups.
This is to express my interest in connecting with those individuals and institutions that are looking for Management Consulting services in the fields of IT, Telecommunications, Media, Entertainment, Risk Analysis, International Development and Marketing. I am currently working in the capacity of an Independent Consultant for a number of small size businesses and startups.
Jul 2010 - Present
Marketing and Business Development Consultant
Small businesses and startups have always ignited a special interest in me, especially after my studies at Thunderbird. In line with that, after completing my academics from the b-school I returned to India to assist small businesses here achieve their growth and branding targets and giving them a global perspective of their business as it grows.
TSAC - Quesa (www.quesalounge.com)- Developed the marketing plan for the startup food and hospitality company. - This included direct marketing, social media marketing and VOC (Voice of Customer) analysis.- The startup has witnessed a heavy footfall within a month of its first set-up's launch resulting in a first month profit of over 45% in the highly competitive food services sector of the NCR region.- With a sustained marketing effort, requiring little to no investment, the first set-up by TSAC (called Quesa Lounge) is witnessing high customer retention and a 200% ROI in month-on-month reporting.Ayurveda Kendra (www.ayurveda-kendra.com)- In the capacity of International Marketing Consultant a comprehensive re-branding initiative was developed for Ayurveda Kendra.- Ayurveda Kendra's marketing strategy was realigned from a services to word-of-mouth promotion system to a more market oriented and web based platform.- Internet marketing strategy (with the application of SEO and Social Media designs) is targeted towards getting more international visibility for the company.- New branding and web marketing is to be initiated at the end of Sep, 2010.Global Web Technologies (www.globalwebtechnologies.com)- In the capacity of International Business Consultant launched an internationalization programs to give the human resources at GWT a perspective of the IT standards and business outlook.- Generated leads in both the international and domestic domain many of which culminated into revenue for the web services company.- Improved the marketing and branding of GWT to help the company have a better perceptual reception by potential clients.- Offered 10% equity in the company as initiatives taken provided incremental business opportunities.
Jun 2009 - Aug 2009
Brand Management Intern
As part of my responsibilities at Viacom18, India's leading media enterprise, I was required to do a thorough analysis of the marketing initiatives undertaken by the company. Interning at Viacom Brands Solution division was an incredibly learning experience where the pace of ideation required great deal of multi tasking to prevent one from being overwhelmed. VBS as a organizational department had a great breadth in its areas of operations (such as content development, business development, marketing campaign design etc.) though a large quantum of their force was dedicated towards advertising and brand promotions.
· Studied the marketing strategies of one of the most effective brand management organizations in India.
· Drafted a comprehensive $3,000,000 plan on video gaming development in India and the incredible possibilities it poses for both branding and ROI.
· Performed ground level research at over 10 DU colleges to gauge the popularity of gaming in within the 17-25 age bracket and subsequently created a detailed analysis on gaming tournaments in the country.
May 2006 - Jun 2008
Process Manager & Business Analyst
At Birlasoft's PMO (Process Management Office) I undertook several major business studies with senior management related to business engagement, generating new businesses (NBC Digital Media, CNBC Front End Development) worth $500M. After being shortlisted for a key role in the company’s Business Excellence group from a pool I was responsible for executing all financial accrual and accounting work pertaining to the account (Birlasoft GE NBC).
· Undertook several major business studies with senior management related to business engagement, generating new businesses (NBC Digital Media, CNBC Front End Development) worth $500,000.
·Shortlisted for a key role in the company’s Business Excellence group from a pool of 50 candidates, executing all financial accrual and accounting work pertaining to the $6,000,000 account (Birlasoft GE NBC).
·Renovated the internal accrual practices for the company, resulting in an 8% increase in the gross margin.
·Analyzed all public and confidential records of the company’s resources and provided the business stakeholders with suggestions to improve operating margins.
·Worked closely with the CFO of the company on business process reviews such as the State of Business review, Voice of Customer and Engagement Metrics and provided critical recommendations for better resource allocation resulting in an increase in Employee Utilization (total number of hours billed/total billable hours) by 20%.
·Created a monthly business performance measurement tool for the NBC account known as the ‘Guidance’ which was subsequently released for all other accounts, such as GE ComFin, GE Industrial and Monster.com.· Managed the initiation of new human resources through effective knowledge transfer to make them conversant with the company’s business outlook, verticals and processes.
Aug 2008 - Jun 2010
MBA in Global Management
Thunderbird School of Global Management is a unique blend of international perspective and multiculturalism. Through its dedicated global programs, the school instills a transnational sensitivity within its students. It is thus of little wonder why the school has been constantly ranked world #1 for its Global MBA program. The school also provides a highly enterprising atmosphere to its students through its extensive networking and dedicated business development resources; thus, any student of Thunderbird always has the added advantage of being able to directly connect with illustrious business leaders for direction and feedback. But it is the truly international faculty that brings international business studies to a whole new, global, level. The Global Marketing courses especially are laced with both market and cultural sensitivity furthering the intellectual armory of the students of Thunderbird.
·Awarded 25% scholarship as a entering student merit award.
·Vice President of Thunderbird Media and Entertainment Association, President of Indian Subcontinent Club.
·Was selected school liaison for Daylife.com due to internet and telecommunications expertise
· Research Assistant for Prof. John Zerio under whom undertook extensive research on the evolving online and digital media space – Social Media Marketing, Viral Marketing, In-Game Marketing and SEO.
Aug 2002 - Jun 2006
Bachelor of Engineering
Birla Institute of Technology (Mesra) is a highly coveted engineering institute in the picturesque town of Ranchi. As part of the curriculum, students are given industrial and research training apart from the exhaustive theory. FIn addition, it is the Electronics & Telecommunication department of BIT that has received national recognition for the deemed university. Apart from traditional focus on electrical engineering the course is also a comprehensive study on modern day electronics, lasers and communication equipment. Furthering the academic environment are the numerous technical events and festival that the sprawling campus hosts giving its students an constant technical and non-technical exposure, may of which I myself had organized.
·Accredited with a class ‘A’ degree upon program completion with specialization in electronics & telecommunications and a minor in C/C++ programming.
·Coordinated and actively participated in several university events, both technical and recreational, as part of the select BIT Student Body and President of BIT Music Club.
·Organized the first ever on-campus ‘Digital Sports’ tournament (Multiplayer Gaming) which saw participation from over 14 universities and colleges.· Awarded first place in the intra-university technical paper presentation competition for presentation on future communication technology systems: Beyond WiFi.
Country Risk Analysis
C/C++, Java, SQL, HTML
Business Process Management
Marketing & Branding
Another International Development study on the application of technology to overcome societal issues.