Josepeh E. Klegseth


  • Sacramento CA

Top performing, innovative, adaptable, and results focused marketing executive with over 14 years of experience in marketing, branding, sales and networking for large scale organizations and projects. Strong expertise in marketing, public/community relations, development/sponsorship, and the proficient use of technology, including: graphic design, web development and social networking platforms. An inspiring leader with demonstrated ability to lead and motivate interdisciplinary teams in successfully accomplishing goals and objectives. Highly skilled at identifying and removing barriers to meet program and project initiatives.

Work History
Work History
Oct 2010 - Present
Director of Partner Marketing and Business Development
Sacramento Convention and Visitors Bureau
  • Identify and secure over $1.5M in privately acquired revenue, annually.
  • Developed a Farm-to-Fork funding campaign to support a new marketing initiative that included a wine event, media event, 35,0000 person festival and gala dinner on the Iconic Tower Bridge.
  • In the fall of 2013 I secured over $310,000 of funds for a first time event and in 2014 over $440,000 to support these events. Secured over $1,200,000 in revenue in FY 2013-14 and over $4,484,000 since I started in 2010. Major sponsors include: Chipotle, Wells Fargo, Save Mart Super Markets, Coca Cola, PG&E, VSP, Bank of America, Lexus, DBI Beverage, Raley’s Family of Fine Stores, Macy’s and many more.
  • Oversee the execution of over 530 business partnerships within the Sacramento Region including: hotels, restaurants, museums, shopping facilities, recreation/sports, and service companies.
  • Work closely with the COO, CMO, and other senior management personnel to identify and develop intuitive partnership
Oct 2010 - Present
Director of Business Development
Sacramento Sports Commission
  • Designed, led, fundraised, and successfully implemented a Sacramento Kings retention campaign on behalf of the Sacramento Convention and Visitor's Bureau that was broadcast over New York City's Times Square for the 2013 National Basketball Association Owners meeting. Spot was titled: This is our team: Sacramento.
  • Developed a partnership with the Sacramento Kings organization Crown Sports United to represent the Sacramento Sports Commission as the exclusive third party sales and marketing agent for Sacramento Sports Commission Events.
  • Oversee all development and sponsorship efforts of Crown Sports United. Take the lead on all Local Organizing Committees for Sponsorships for major sporting events represented by the Sacramento Sports Commission. (Amgen Tour of California, USATF Outdoo
Aug 2008 - Oct 2010
Marketing Consultant
Sacramento, CA

Key Clients: California Interscholastic Federation, Chico Chamber of Commerce, University of Louisville, Oregon State University Alumni Association, Golden Baseball League, Chico Outlaws and Oregon State University Cascades.

  • Developed and implemented a new brand identity for the California Interscholastic Federation.
  • Analyzed market research and studied demographic data of a wide range of media vehicles in determining the most effective approach to creating media plans. § Designed and executed media plans in multiple markets within established budgets.
  • Monitored media buys in progress by spot checking placement and negotiated credit or billing adjustments.
  • Signed Sports Authority to a three-year $120,000 per year sponsorship agreement for the California Interscholastic Federation: First new sponsor in over three years, and the second largest sponsor to date.
Jan 2007 - Aug 2008
Managing Director & Owner
Evive and TLM Agency

Key Clients: Nike, Oregon State University, University of Florida, University of Alabama, University of Louisville, Vanderbilt University and Portland Trail Blazers. 

  • Provided consulting to an Internet start up company with the founders of and Blockbuster.
  • Created dynamic online marketing and email campaigns for football season ticket sales for multiple Universities. For example the University of Louisville, Kentucky, Alabama and Texas.
Apr 2004 - Dec 2007
Associate Athletic Director
Oregon State University
  • Lead an $80M capital campaign for the expansion of Reser Stadium.
  •  Directly supervised the Athletic Band, Cheer and Video departments.
  •  Liaison to University Advancement and University Alumni Association.
  • Oversaw budget development and administration, and strategic planning for Athletic Marketing, Promotions, Band, Cheer and Video departments.
  •  Successfully integrated Athletic Department units with major outreach missions and messages to promote a common vision and coherent strategic plans.
  • Served as a valuable resource on the search committee for a Men’s Basketball coach and a Women’s Basketball coach.
Apr 2002 - Mar 2004
Sports Marketing Director
Oregon State University
  • Developed and implemented marketing, ticket sales and communication plans for 17 intercollegiate athletic teams.
  • Oversaw budget development and administration, and strategic planning for Athletic Marketing.
  • Provided vision and effective leadership to the athletic department’s internship program. Placed 45 interns in Marketing, Tickets, Fundraising, Media Relations, Sponsorships and Event Management departments.
  • Liaison to University Licensing & Trademark department.
  • Managed and purchased all media buys for TV, radio, print and outdoor marketing.
Jun 2000 - Mar 2002
Assistant Sports Marketing Director
Oregon State University
  • Liaison to Beaver Sports Properties (Athletic Corporate Sponsorship department).
  • Managed group ticket sales for football, basketball, gymnastics and baseball.
  • Managed departmental graphic design and branding programs.
  • Developed effective website, email and e-commerce marketing and recruiting strategies.
Bachelor of Science - Design and Communication
Oregon State University

Emphasis in Business Administration and Public Relations

Technical Proficiencies

  • Customer Relationship Management Software: Salesforce, SimpleView, ChamberMaster
  • Microsoft Office Suite: Word, Excel, Access, Outlook, PowerPoint, and Project Manager. QuickBooks: Accounting and Payroll Software. § Adobe Design: Photoshop, Illustrator, InDesign, Dreamweaver, and Flash.
  • Social Network Marketing: Facebook, Blogs, Twitter, and emerging technologies.
  • Web Development using HTML, Flash, Wordpress, and CSS.

Affiliations and leadership

  • Sacramento Association of Museums Leadership Committee, 2010 - Current
  • Amgen Tour of California – Local Organizing Committee, 2014 & 2015
  • USA Track & Field Outdoor Championships – Local Organizing Committee, 2014 & 2017
  • Bass Masters Elite Tournament – Local Organizing Committee, 2015
  • California Capitol Airshow Board of Directors, 2013 & 2014
  • Sacramento Rainbow Chamber of Commerce Board of Directors, 2012 & 2013
  • Sacramento Metro-Chamber of Commerce Leadership Sacramento Class of 2012
  • Chico Economic Planning Corporation Board of Directors, 2009 - 2010
  • Portland Business Alliance Member, 2007 - 2008
  • OSU Athletics Senior Staff & Sport Council, 2002 - 2007
  • OSU Communications and Strategic Planning Committee Member, 2004 - 2005
Strategic Planning
Fundraising/Business Development
Brand Development/Marketing
Media Purchasing / Negotiations