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Professional Affiliations

·  Member of Project Management Institute“

·  Member of National Contract Management Association “

·  Member of International Institute Business Analysis

·  Member of Chartered Institute of Logistics and

Language skills

French + English + Arabic

Computer Proficiency

Avanced Computer literacy and managing communication tools and information

Operating software - Word Processing - Spreadsheets - Presentations - Communication Mailing - Software Applications - Multimedia - Systems Applications


HADJI Cherif

"To any organization that wishes to grow its business I would give my highest recommendation to consider leveraging Laroussi's exceptional talents"

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Management Training

Professional & Social Networking


Prof. Affiliations (Membership)


Trophee Classe Export

Managing projects

Code Ethique


Member of association “CEINAF”

Ham Radio - Hiking  -  Reading

Web - New technologies


2013Financial Literacy & Fundamentals of Financial Accounting

2011OSH Supervisor Safety Program (OSHAcademy)

2010Project Management - PMBOK procedure  (PMI)

2009 Contract Management (NCMA)

2008Quality and Risk Management

2007Team Leader and Management of profit centers and branchs

2006International Business Trading - Logistics


Master's degree in Engineering ( Automation) -   Aeronautics GW

Executif Manager- Project Management  -  Operations Management  - Production Manager - Leadership -  Strategic vision for mid & long term - Change Mangement -International Trade -  Business Development  - Sales/Marketing -  Contract Management

To seek a challenging position as:

    Country Manager - Production Manager - Project Manager - Bus Dev.

                                  CGG region - Maghreb

Aeronautics - Oil & Gas - Water Treatment - FCGM - Logistics

A proven Senior Technical Sales & Business Development professional with a record of delivering in market entry, growth, margins and market share by creating value propositions and developing innovative solutions to differentiate the product and service.


Large capacity of involvement in complex business environments, multi-site international, multicultural, in matrix organizations involving remote management.

Work experience


Executive Manager - Algeria


IDENA (Animal Nutrition Company) serves the global animal feed and production supply chain

- Branch Management & Business development

- Implementing the industrial & commercial strategy

- Developing, monitoring and control of operational procedures

- Leading commercial teams

- Establishing and maintaining trusting relationships with the customers and suppliers

- Compiling and analysing sales figures and act to reach the financial goal of the Subsidiary

- Reporting to the Chief Executif Officer of the mother company


Country Manager – WABAG Algeria


Designs, builds, commissions and operates facilities for drinking water production and desalination, domestic and industrial wastewater treatment.

Responsible for total branch performance in accordance with company policy and procedures.

- Management of the subsidiary

. Recruit, test, and hire Account Executives based on company criteria & Coatching people.

. Ensure that the staff is trained to meet customer service needs.

. Anticipates staffing requirements to meet operational needs.

. Holds regular meeting with sales staff & project managers.

. Representing the business at conferences, trade fairs and networking event.

. Maintain contact and friendly relationships with customers and suppliers.

. Resolve problems and complaints as they arise, timely and professionally.

. Responsible for the performance and development of the Account Executives.

. Manage budget and allocate funds appropriately.

. Maintain good eye for figures and control expenses to meet budget guidelines.

. Maintain records and prepares required monthly reports.

. Attend periodic branch manager's meetings.

- Management of the business development

. Developing strategy, tactics, sales plans and profit targets.

. Manage the sales administration function & operational performance reporting.

- Stay abreast of competing markets.

. Initiates and coordinates development of action plans to penetrate new markets.

. Monitoring team's performance and motivating them to reach targets.

. Conducts regular coaching & counseling with Account Executives to build motivation & selling skills.

. Hold the requiered meeting when asnweering tenders.

- Management of projects execution (Assisting PM)

. Organize the work and drive meetings with the stakeholders.

. Estimate and allocate resources, Project Scheduling and Cost Control.

. Observe the methods and QHSE, management contracts toward closing projects.

. Manage claims & Alternative Dispute Resolution for Government Contracts.

. Monitor and control the Billing & Cash Collection.


Branch Manager


(Project manager and business developer)

Industrial Electricity & Data processing and networks–Automation (Projects with: Power production- Oil & Gas-  Wastewater treatment.


·Contributed to winning the largest account in the company


Chief Executif Officer

BK Gulf International

(Ras Al Kheima - UAE)

(Executif manager and business developer)

(Scientif and Educational Laboratories - Electrical & Vibration testing Equipment )

Providing turn key solution in scientific and educational laboratories equipment for universities and testing solution for aviation and industrial, oil & gas plants


Export Manager

Muratron SA

(Contracts and projects manager for MENA region)

Turn keys solution of Maintenance laboratories for Power production - Oil/Gas - Industrial and telecom structures.


·Trophy awarded for for the best  export growth by "CLASSE EXPORT".



Managing branch, contracts, projects in MENA region
    • 16 years of proven experience in managing Europeens branchs and projects MENA region; • Full support for the contractual, technical, financial aspects and legal issues; • Leadership, manager with a strategic vision for mid and long-term; • Able to inspire staff at all levels through effective communication and personal endeavour ; • Tactful, diplomatic, patient and professionals to deal with threats and opportunities; • Excellent leadership and persuasion - My resources are versatility and dynamism. • High level of self motiation - Full of Energy, Ambition and Enthusism   ·     Executif Manager - Operations Management - Leadership - Strategic vision   Project Management - Contract Management - Engineering - H.S.E. Business Development - International Trade - Sales/Marketing Control systems - Production - Logistics. Energy - Oil & Gas - Aviation - FMCG - Water Treatment