Kristen Keith

Kristen Keith

Summary

Over a year of communications and marketing experience utilizing critical thinking and planning skills, social media strategy development, planning and execution. Was responsible for a 50% increase in social media followers over the duration of one year. Have worked alongside national level social media group as well as regional workforce for best practices of regional purchasing initiative. Integral part of a fundraising team responsible for raising over $4.5 million. Responsible for bringing digital marketing efforts to chapter including awareness videos on Youtube, digital billboard campaigns, website content management, utilizing a CRM database. Held responsibilities for public relation initiatives throughout Kansas, Nebraska and western Missouri including acting as editor for press releases and other written articles and acting as a liaison for radio and news stations locally. 

Work History

Work History

Media Director and Project Manager

Drury University Ad Team
  • Executed media buying plan for the AAF National Student Advertising Competition
  • Created a budget for media funds for traditional and digital media outlets
  • Responsible for research of consumer media habits across multiple demographics
  • Responsible for research of traditional and digital marketing influencers for demographics using Nielsen tools 

The Mirror, Advertising Representative

Drury University

  •  Responsible for cultivating and maintaining existing relationships with clients
  •  Coordinated and organized placement of advertising with clients
Jun 2011 - Present

Marketing and Public Relations Intern

National Multiple Sclerosis Society
  • Developed and implemented social media plan under the direction of Marketing Manager
  • Assisted with marketing plan development for western Missouri, Kansas and Nebraska
  • Planned Corporate Cocktail event under the direction of Development Manager
  • Assisted with event logistics for Walk MS and Bike MS
  • Created and executed MS Awareness Week plan for Springfield, MO 
May 2012 - Present

Marketing Coordinator

National Multiple Sclerosis Society
  • Tracking and managing social and digital media growth while documenting best practices   
  • Implementing inaugural mobile messaging platform for Bike MS
  • Managing marketing production timeline and quality control of marketing pieces while maintaining budget
  • Implementing e-communications plan
  • Monitoring brand usage to ensure alignment with national branding guidelines 

Education

Education
Aug 2008 - May 2012

Bachelor of Arts

Drury University

Skills

Skills

Multi-Tasking

Social Media

Adobe Illustrator

InDesign

Excel