Tatiana Ivette Montenegro

Tatiana Ivette Montenegro

Summary

As Buyer for Island Outpost I negotiated manufacturing costs with Latin American vendors (B2B), project managed the Compass Point hotel renovation in the Bahamas and collaborated with engineers to meet deadlines for projects on-site Miami, the Bahamas and Jamaica. 

My favorite part of the job at Island consisted of branding the image of Art Deco designer Barbara Hulanicki by creating press kits for media and potential clients. I also supported event details surrounding Design Industries Foundation Fighting AIDS(DIFFA) and acted as liaison between Hulanicki and Latin press.  

Five years after my experience at Island I returned to the University of Miami to pursue a Bachelor of Science in Communication degree majoring in Public Relations and Psychology.

While attending the University I supported the efforts of nonprofit organizations the US-Mexico Chamber of CommerceDeveloping Minds Foundation, TREEmendous Miami, The Clinton Global Initiative and the Miami Children's Museum.

After graduation I moved to Los Angeles to consult for small business, providing marketing campaign solutions, branding, web design and Search Engine Optimization (SEO). Life Long Pilates optimizations resulted in an increase of 480% in traffic and 591% in unique visitors. Business re-structure procedure implementation increased Neptina's sales revenue $70,000 and click through rate on Neptina's website increased after social media campaign participation in The Good Shepherd Center for Homeless Women and Children Charity Design Project in Los Angeles.

Nonprofit Organizations

US-Mexico Chamber of Commerce | Miami, Florida | May 2010 - August 2010

• Translated and edited copy for monthly newsletter, designed electronic flyers to promote member events

• Designed templates for ongoing business development projects including Restaurant Guide, Membership Benefit Package and Membership Identification cards

• Aided in efforts to create a greater level of communication between Mexicans wishing to invest in the United States and vice-versa, thus creating incentives for a greater business relationship between the United States and Mexico

Clinton Global Initiative | Coral Gables, Florida | April 16-18 2010

• Supported event details surrounding CGI acting as liaison between the University of Miami and a network of governments, nonprofits, and businesses that work together to address the great global challenges of our time 

TREEmendous Miami | Coral Gables, Florida | June 2010 - August 2010

• Collaborated in an awareness campaign for TREEmendous Miami by designing collateral materials to be used during implementation and conducting primary research

Developing Minds Foundation | Miami Beach, Florida | January 2010 - May 2010

• Designed an electronic press kit to increase media awareness

Miami Children's Museum | Miami, FL | May 2010 - Jul 2010

•  Prepared informational materials such as brochures, electronic newsletters and bilingual monthly calendars using Illustrator and Photoshop

• Collaborated in displaying and designing pieces for the Dino Island exhibit, among them marketing collateral, ads and signage for the Miami Children's Museum

Education

Education

Work History

Work History
Oct 2010 - Aug 2011

Integrated Marketing Communications Consulting

Small Business

Neptina

Life Long Pilates 

Singer, Songwriter Jeanine Del Carlo

  • Developed a press kit to promote Del Carlo's latest album
  • Collaborated in writing and editing Del Carlo's biography 
  • Proposed ways to improve artist's click through rate and EP sales through social media awareness methods

Singer, Jane Runnalls

  • Interviewed Runnalls'  to obtain copy for her new website 
  •  Wrote biography 

Dubin Clinic for Neurofeedback

  • Designed website
Aug 2008 - May 2010

Psychology  Research  Lab  Assistant

University  of  Miami

  • Assisted IBIS and ACE research studies by gathering qualitative and quantitative data about teen's health habits to evaluate the influence of cognitive-behavioral intervention
  • Organized lab equipment by conducting inventory using Microsoft Excel
Dec 2009 - Feb 2010

Instructional Program Marketing Promotions

University of Miami
  • Designed Instructional Program flyers, posters and university website schedule using InDesign, to promote the Herbert Wellness Center exercise programs
  • Promoted Instructional Programs through a grassroots approach by visiting residency halls and distributing flyers to enhance student’s awareness about the Herbert Wellness Center exercise programs
Feb 2004 - Feb 2006

Inventory Manager

The Collection

  • Collected luxury car inventory, analyzed data and reported results to lending banks
  • Assisted the accounting department by reconciling discrepancies in sales reports
Feb 2002 - Dec 2003

Retail Manager

Island Life DBA Island Outpost

  • Hired, trained, supervised and evaluated seven full-time retail employees in retail store
  • Traveled to Harbour Island, the Bahamas and Jamaica to visually merchandise new arrivals according to consumer trends, which increased sales 30 percent
Feb 2000 - Feb 2002

Buyer, Administrative Assistant to Interior Designer

Island Outpost

  • Assisted in branding the image of art deco designer Barbara Hulanicki by compiling media kit materials for media and potential clients
  • Negotiated vendor contracts with Latin American manufacturers and coordinated Island Outpost hotel installations
  • Developed a solid relationship with Latin American manufacturers as furniture, fixtures and equipment (FF&E) buyer
  • Ensured timely delivery of FF&E through quote requests, purchase orders and tracking over the phone
  • Project Managed the Compass Point Beach Resort hotel renovation in the Bahamas, by delegating tasks to construction staff, collaborated with engineers to meet deadlines 

Portfolio

Skills

Skills

SPSS

CS5

  (Illustrator, InDesign, Photoshop)  

Microsoft Office

(Word, Excel, Access, Power Point, Publisher, Outlook)

Fluent in Spanish