Michael Morrison

Michael Morrison


A highly motivated and creative communications professional with more than five years of public relations and marketing experience.Works well with others in both lead and support capacities.Consistently develops and translates concepts and delivers optimal results while maintaining high standards in a fast-paced environment.Seeking a challenging position where creative, strategic, and interpersonal skills are immediately applicable.

Work History

Work History
Oct 2010 - Present

Public Information Officer

Walton County Sheriff's Office
  • Serve as the primary spokesperson for the department
  • Provide supervisory responsibilities over others during community service, publicity and informational activities
  • Produce print, radio, television and Internet materials
  • Serve as agency videographer and photographer
  • Provide on-camera and radio interviews to local and national media outlets 

  • Respond to high-profile incidents and establish and operate the Joint Information Center 
  • Feb 2008 - Oct 2010

    Public Information Officer

    Florida Department of Law Enforcement
    • Responsible for media relations strategy, including designing public affairs campaigns and strategic planning for desired press coverage
    • Serve as lead crisis communications manager during high-profile events (i.e. Amber alerts, officer-involved shooting cases, etc.)
    • Serve in a lead role in coordinating all aspects of press conferences hosted by the agency
    • Prepare news releases, brochures, fact sheets and other publications
    • Serve as public information officer co-chair for the North Florida Regional Domestic Security Task Force
    • Produce and direct public awareness campaigns and implement the media strategies around the campaigns


    “12 Days of Fugitives” Campaign

    The “12 Days of Fugitives” campaign was a public outreach initiative designed to locate 12 of Florida’s oldest and most violent prison escapees. For twelve days, 90 digital billboard locations across Florida displayed their faces and offered the public a reward for information leading to their capture. Virtually every major Florida news station and newspaper covered the campaign and broadcasted the fugitives’ faces and stories.  The campaign attracted international attention through the America’s Most Wanted television show and was even mentioned in the Congressional Record.  Oscar Richardson, a fugitive who was on the run for more than 30 years, was captured as a direct result of the campaign.

    Florida Offender Alert System

    The campaign was designed to encourage Florida families to sign up for the Florida Offender Alert System. The System sends e-mail alert notifications when registered sexual offenders or predators move into a neighborhood or any other location designated by the user. Three successive campaigns were executed following the initial rollout. More than 83,000 individuals have signed up for this service, with approximately 800 new subscribers being added each week. The entire campaign was implemented at little to no cost to the agency.


    BusinesSafe is a counter-terrorism program that allows businesses statewide to register to receive timely electronic alerts on domestic security-related issues affecting their industry. The web-based initiative also provides Florida businesses with sector specific safety tips that highlight ways to identify suspicious activity and better protect assets. Seven concurrent press conferences took place across the state to launch the initiative. I was responsible for coordinating the press conference and providing system demonstrations for media outlets serving the FDLE Pensacola Regional Operations Center. As the campaign culminated, I was appointed to Public Information Officer co-chair for the North Florida Regional Domestic Security Task Force.

    Third Edition Cold Case Playing Cards

    206,000 decks of cards were distributed to inmates in all 67 county jails and to supervised offenders reporting in through the state’s 156 probation offices. Each card features a photograph of the victim and factual information about the case. Two murder cases were solved as a result of the first edition cards. Since then, the concept has been replicated by law enforcement and correctional agencies across the country and internationally. 

    2007 - 2008

    Employment Specialist

    St. Andrew Bay Center
    • Assist adults with disabilities in procuring and maintaining employment
    • Provide job site consultation to identify barriers and/or accommodations
    • Train and assist persons with disabilities with the completion of job applications, résumés and interviewing skills
    • Complete reports, implementation plans and manage case files
    2005 - 2006

    Account Executive

    WPGX-TV FOX 28

    • Create and manage television marketing campaigns
    • Produce and direct broadcast commercials for television advertisements
    • Implement marketing strategies and sales techniques to persuade customers to invest in television advertising
    • Negotiate contracts and manage the advertising accounts for company executives
    • Responsible for writing press releases, answering media queries, analyzing local and national news articles and providing media training
    • Outstanding success in building and maintaining relationships with key corporate decision-makers, establishing large-volume, high-profit accounts with excellent levels of retention and loyalty
    2002 - 2005

    Production Assistant


    • Producer, director, photographer, and editor for televised sports, weather, news, and community-impacting events
    • Knowledge of the transmission, broadcasting, switching, control and operation of the television broadcasting industry
    • Develop scripts and implement creative advertising strategies for successful commercial production campaigns

    Measurable Results


    Aug 2003 - May 2005


    Florida State University

    • GPA:  3.40
    • Dean's List
    • Served as Student Government Council Representative