Download PDF


<!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> <![endif]-->

Kevin Dean is a seasoned digital and social media strategist with 15 plus years of experience consulting with Senior Executives to implement Consumer Engagement, User Experience,  and Online Marketing Initiatives. Kevin has led global projects and worked with two Fortune 500 companies.

Kevin is a recognized expert in the fields of social media. Kevin is a regular instructor, guest speaker, and panelist on the subject of social media at conferences around the country. Kevin Dean has been featured and quoted in trade journals and television reports on the trends and effects of social media on business.

Kevin is the Author of The Social Strategy Map – A framework for implementing consumer driven business strategies. 

Work experience

Nov 2007Present

Social Media / Web 2.0 Consultant


Kevin Dean has been helping businesses understand and implement Social Media Marketing and Customer Data Management strategies to reach new prospects and retain existing customers. Kevin Dean  has worked closely with many organizations including the Marketing Directors at Amway, and Meijers. Kevin Dean has also work closely with several PR Agencies to assist them to develop a Social Media Marketing strategy. Additionally Kevin has helped redefine the web presence for several organizations.

Skills Used: Marketing, Customer Data Management,  Online Marketing, Data Analytics, Graphic Design, Public Speaking, Project Management, SEO, SEM, and Balance Scorecards

Technologies Used: SQL Server, .NET, Google Analytics, FaceBook, YouTube, Photoshop, Crystal Reports, SharePoint, WordPress, PHP, Keynote, Visio

Apr 2009Present

eCommerce Solutions Manager

Priority Health

Kevin worked directly with the Chief Marketing Office, Chief Information Officer and other on the Senior Management team to create Priority Health's eCommerce strategy. Kevin led Priority Health in launching their first consumer direct online insurance product. In addition Kevin help Priority Health launch the Nations first true Health Benefits iPhone application. Kevin led the revamp of Priority Health's website and online member portal. Kevin is responsible for managing a multimillion dollars budget to execute for their strategic plan to drive increased membership and improve consumer engagement.

Skills Used: Strategic Planning, Marketing, Focus Group Evaluation, Persona Creation, ROI Planning, Online Marketing, Data Analytics, Public Speaking, and Project Management

Technologies Used: Microsoft Office, SharePoint, Microsoft Project, Visio

Mar 2006Mar 2008

Director of Technology

Stanley Works, InnerSpace

Serving  on the Executive Management team for InnerSpace Corporation,  Kevin managed a multi-million dollar budget to deliver a Medical Health care Inventory Management Solution using Web 2.0 technologies and RFID.  In the process Kevin helped to develop and implement a New Product Development marketing process. This results lead to the acquisition of InnerSpace by Stanley Work Corporation a 5 billion dollar Fortune 500 company.

Kevin managed a team that include a Software Development Manager and an Operations Manager.

Skills Used: Management, Strategic Planning, Organizational Development, Marketing,  Project Management, Requirements Gathering, Information Archtiecture, Value Stream Mapping, and Budgeting

Technologies Used: .NET, SQL Server, SharePoint Server, Visio, C#, BizTalk

Jun 2003Mar 2006

eBusiness Manager

At Eaton Corporation  Kevin was responsible for the archtictecture and development of several eBusiness solutions for Sales, Marketing, and Engineering. Kevin was responsible for the companies GolfPride eCommerce website. Kevin was one of 5 key leaders responsible for the redesign of Eaton Corporation’s web presence.

Skills Used: Software Archtiecture, Application Development, Organizational Development, Budgeting, Value Stream Mapping, Strategic Planning, Change Management, Balance Scorecards, Requirement Gathering, Business Process Improvement and Training

Technologies Used: .NET, C#. SQL Server, Visio, MS Project, PowerPoint, WebTrends, Google Analytics

Jan 1995Mar 2006


KJDean Enterprises

As an Independent Consultant, Kevin has aided many business to use technology to it benefit. Companies that Kevin has consulted for include: Sears Roebuck & Company, Michigan State University, University of Michigan Hospital, Watchtower, Michigan Legal Copy, Republic Bank, State Farm Insurance, and others.

Skills Used: Application Development, Database Design, Training, eCommerce, Business Automation, Process Improvement, Analytical Reporting and Analysis.

Technologies Used: .NET, SQL Server, MS Access, Visio, Crystal Reports, Google Analytics, Google Adwords, WebTrends, SharePoint

About Kevin Dean



Western Governors University