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Sep 2005Aug 2009

Bachelor of Science

California Polytechnic State University

Cal Poly is a nationally ranked, four-year, comprehensive public university located in San Luis Obispo California. The emphasis of the University is a "learn by doing" educational experience for its more than 18,000+ students. Many students seek admission to Cal Poly not only because of its excellent academic reputation, but also because the 6,000-acre main campus is nestled in the foothills of San Luis Obispo, just minutes from California's Central Coast beaches.


Attending Cal Poly has been a unique and rewarding experience unlike that of any other university. The "Learn by Doing" motto is interwoven into every facet of the curriculum that enabled me to not only receive a top-notch education but allowed me to immerse myself with real world experience. Throughout my college career I have worked with a ride range of clients on a vast array of projects. Below is a list of some of these projects that have helped me put theory into practice and develop my skills as a marketing professional ready to enter the job market. NASA Means Business Competition National Finalist (2009) -Created branding strategy for Space Shuttle replacement program, Constellation. -Lead market researcher and brand developer. -Worked with multidisciplinary team of engineering, business, public relations, and broadcast students. YCC Live Beta Testing and Launch (2009) -Project lead for emerging Web 2.0 start-up -Designed and executed Beta testing and analysis in order to refine site for launch. -Competitive and advertising breakdown along with content article creation KCBX Live Oak Music Festival (2009) -Designed quantitative and qualitative research survey and distributed to over 5,000 past attendees -Statistically analyzed results and presented client with specifics for improved customer service and profitability Customer Insight Project for the Lexus LS600h L (2008) -Qualitative research including focus groups and one-on-one interviews. -Established feasibility and longevity of "green" flagship automobiles. Marketing Plan for Popolo Café (2007) -Full business analysis of small, local downtown restaurant -Developed plan of action in an effort to expand and find new customers


Marketing Consulting
Event Planning
Retail Managment
Advertising Planning and Design
New Product Development
Microsoft Office (97,00,XP, 07)
Product and Brand Management
Qualitative and Quantitative Market Research
Adobe InDesign
Adobe Photoshop
Statistical Analysis Software
Conjoint Analysis Software
Statistical Analysis Software
Windows (95/98,NT, XP, Vista)
Mac OS X

Work experience

Dec 2007Jun 2009

Front Desk/Marketing Associate

Gold's Gym

Organize community involvement events and run weekly promotional activities. Assist with internal marketing.

Sep 2007Mar 2008

Student Marketing Associate

Sicard Co., LLC
Promote Project Adlego on Cal Poly campus by holding events to promote individual programs. Interact and cooperate with a national system of colleagues as well as network with campus leaders.
Aug 2006Jan 2007

Administrative Assistant

Marie Caldera Investment and Insurance Services
Establish new client relations, communicate with investment and insurance companies, schedule appointments, answer phones, attend to all office necessities.
Sep 2005Jan 2006


Fulfill customer orders, open/close store, restock store, clean machines.