Attending Cal Poly has been a unique and rewarding experience unlike that of any other university. The "Learn by Doing" motto is interwoven into every facet of the curriculum that enabled me to not only receive a top-notch education but allowed me to immerse myself with real world experience.
Throughout my college career I have worked with a ride range of clients on a vast array of projects. Below is a list of some of these projects that have helped me put theory into practice and develop my skills as a marketing professional ready to enter the job market.
NASA Means Business Competition National Finalist (2009)
-Created branding strategy for Space Shuttle replacement program, Constellation.
-Lead market researcher and brand developer.
-Worked with multidisciplinary team of engineering, business, public relations, and broadcast students.
YCC Live Beta Testing and Launch (2009)
-Project lead for emerging Web 2.0 start-up
-Designed and executed Beta testing and analysis in order to refine site for launch.
-Competitive and advertising breakdown along with content article creation
KCBX Live Oak Music Festival (2009)
-Designed quantitative and qualitative research survey and distributed to over 5,000 past attendees
-Statistically analyzed results and presented client with specifics for improved customer service and profitability
Customer Insight Project for the Lexus LS600h L (2008)
-Qualitative research including focus groups and one-on-one interviews.
-Established feasibility and longevity of "green" flagship automobiles.
Marketing Plan for Popolo Café (2007)
-Full business analysis of small, local downtown restaurant
-Developed plan of action in an effort to expand and find new customers