Download PDF

Kirsten Rhode

Seeking Opportunity in Marketing or Business Development

Work experience

Mar 2015Present

Director of Business Development


Charged with Implementing the strategic marketing plan, Performing market research and analysis. Evaluated operational issues to determine how competitive and current it is with the latest trends in the industry. Assisted in production of feasibility studies/business plans for German Speaking Markets. Developed brochures and other print or electronic ads to market corporate services.

Sep 2014Mar 2015

Account Executive

GCommerce Solutions

Responsible for developing and leading the strategy with enterprise level clients, and managing and reporting overall profit and loss for those hotels or groups. Directly responsible for establishing new profitable and successful relationships with different Vendors, Clients, Departments, Corporate Offices. Identify, facilitate and implement proactive and effective Internet marketing campaigns and processes to increase revenue. 

Apr 2013Dec 2013

Director of Sales

Digital Alchemy

Responsible for researching, preparing their launch into the German market. Served as a first contact with all outside creative talent to ensure that the target market and image positioning was clearly communicated in all collateral. Translated and refocused web material for DACH region and liaised with design team to create marketing collateral. Realized and developed company wide WIKI which led to increased collaboration between staff and ultimately increased sales. Worked directly with the CEO to design a marketing campaign and rebranding strategy for the German market.

Mar 2011Jun 2012

Director of Global Distribution


Hired and credited for starting and developing the GDS/IDS Distribution Department for the company. Tasked with establishing guidelines and procedure for GDS/IDS sales and system entry which increased client profitability 107% in less than 6 months. Oversaw sales managers, Account Managers, & resellers worldwide as well as support agents in over 11 European offices. Spearhead and helped implement a continuing education initiative that factored zero% turnover in GDS department in 2011 & achieved a 22% higher closing ratio on new sales. 

Aug 2009Mar 2011

Director of Business Development

CRS Bookings

Charged with overseeing account management & sales departments. This led to increased production for hotels by 76% on IBE Sales, and 63% Increase in GDS/IDS Revenue. Developed P&L reports and monitored departmental budget. Developed and maintained new relationships and key partnerships, which enabled new revenue opportunities. Tasked with tracking and monitoring of sales, client interaction and overall operations. Revenue increased over 50% in year one. Responsible for implementing a KPI tracking system, which increased client satisfaction scores by 69.3%

Nov 2003Aug 2009

Vice President of Social Media

Genares Worldwide Reservation Services

Founded and designed a social media marketing campaign for hotels and other businesses. Designed & maintained company blog and published one of the first social media blogs about hotels from a vendor's perspective with over 10, 000 visitors. Realized & developed the first working booking engine designed solely for Facebook. Responsible for developing and training of junior sales teams. Created all marketing brochures, press material and sales collateral. Analyzed SEO and SEM efforts and optimized hotel profiles. Responsible for departmental budgets, KPI's on efficiency of implementation and P&L reports. Assisted C.O. O in developing all protocol, corporate mission & vision statement and ethical codes of conduct.

Dec 2000Dec 2003

Director of Sales

Afterspark Media

Charged with developing and managing a 10 person sales team to launch website development in the Hospitality market. Provided leadership and motivation for a large local sales team and established salesterritories, quotas and goals that were instrumental in consistently exceeding overall sales objectives. 51% increase in profit in 24 months. Established a companywide ethical policy and comprehensive mission statement, which outlined corporate culture & goals. Designed protocol for sales, and future development goals. Identified, monitored and tracked global KPI's, while designing effectual operations manuals and implementing a CRM to track and measure sales and standardize account management. Led to their highest customer service scores(tracked internally) which was 4.1% out of 5.0% in 2000, and a 4.95% for 2003.



B.A in General Studies

Texas Christian University

Emphasis on Organizational Psychology



Salesforce, Pipedrive, Workmajig, Basecamp

Social Media

Facebook -Ad Campaigns, Boosts, Posting Schedule. Instagram Twitter Pintrest Snapchat Vine etc.. Able to develop comprehensive Social Campaigns

Computer Skills

Word, Excel, Powerpoint, iLife Products, Mac, PC.

Fluency - Languages

German and English