Kirsten Boehmer

  • Snowshoe WV


A results-oriented creative leader, using artistic skills to enhance and improve every working role in my career.  I offer your organization a rare mix of right-brained creative thinking with over 12 years of professional experience in visual communications, enhanced with strong left-brained skills in research, data analysis, project management, team training and leadership.  I believe that a finished piece of art is only the beginning of the process, and that constant analysis of results in the field is the true measure of success in visual communications. I am a lifelong student, always thirsty to learn and build on my solid foundations. I look forward to leading your organization to excellency through strong visual methods.


1992 - 1996

Cum Laude Bachelor of Arts

This private, accredited college consistently wins awards and gifts it's students not only with small class sizes, individualized attention and a specialized degree, but also with a strong well-rounded education in the liberal arts. LC has been chosen year after year in "Colleges that Change Lives", among many other distinctive awards and accolades.



Event Planning

Conceptualized the Snowshoe Mountain snowboard event series Performed all event marketing, advertising and operations including:       Budgeting     Fund Raising     Advertising     Operations including course layout and construction     Event emcee duties     Promotional item procurement     Securing media coverage     Providing post-event communique to participating sponsors     Event day staffing   Also organized events for retail shops, including:       Shop-sponsored snowboarding and skateboarding contests     In-store industry pro autograph signings     Unique partner promotions with local artists     Product demonstration days

Sales and Marketing

Retail Sales & Marketing Expert (10 years + experience) Resort Real Estate Sales & Marketing Advanced (2+ years experience) is my personal Real Estate marketing presence Strongly involved in social media and other new media marketing components Marketing ties in well with my skills in analysis and research to drive new ideas and performance

Project Management

Experienced in a wealth of project management skills Received extensive and specialized training in project management, including emphasis in areas of leadership, results tracking, problem-solving, time-management, priority-setting, instructional facilitation, providing feedback, coaching and correcting, and more. Strong facilitator Confident and decisive

Data Analyst and Business Improvement Consultant

Microsoft Excel and Microsoft PowerPoint Expert Minitab Analytical Software Intermediate Able to manage and extract meaningful insight from raw database sets Experienced in proper data gathering methods (sample size calculations, survey construction and analysis, focus groups, etc.)  Skilled in pinpointing root causes of business problems Strong consumer research skills Web research professional Trend research junkie! Certified Lean Six Sigma Black Belt

Retail Buying

Skilled in product analysis, trend research, new product sourcing, vendor and pricing negotiations, inventory, budgeting and Open-To-Buy fiscal management. Worked with globally-recognized product manufacturers (Burton Snowboards, Volcom Outerwear) as well as Intrawest's In-house brand (Gneiss International) to provide input into new product lines as well as providing regular feedback on existing product lines. (References available) Attended inneumerable trade shows (Surf Expo, Action Sports Retailer "ASR", MAGIC, Ski Industries America "SIA", etc.) to view upcoming lines, research trends, write product orders and negotiate with vendors. Solicited customer feedback for continuing improvement Purchasing areas of expertise include mens and womens, juniors and children's casualwear, technical ski and snowboard outerwear, technical snowboard hardgoods and accessories, mountain biking softgoods and accessories, custom logo softgoods and accessories with extensive hands-on development in the design/production process. 

Visual Merchandising and Display

Created and implemented a merchandising planogram program at Snowshoe while employed as lead buyer and merchandise manager, then replicated this program across all of Intrawest Retail during my Black Belt tenure. Studied product placement theory and analyzed sales correlations to obtain breakthrough merchandising results, resulting in increased sales (units per transaction / Dollars per transaction) Conceptualized, designed, built and installed striking window displays Gathered data on, and analyzed customer flow patterns. Combined that info with product placement and merchandising strategies to successfully increase sales and reduce customer bottlenecks. 

Professional Photographer

Digital SLR Photographer focusing on portraiture, weddings and real estate photography  View my website at

Graphic Designer

Comfortable with both Mac and PC operating systems Experienced in Adobe Photoshop, Adobe Illustrator, Corel Painter, QuarkXPress and more Strong experience in logo design, brand identity, photo editing, print media, page layout, garment and application treatment design and construction, signage design and construction (including vinyl decal design, production and application), illustration, drawing, painting and sculpture Interested in increasing knowledge and experience in web design Extensive experience with Wacom Graphics Tablet Fast and adept learner

Work History

Work History
1996 - Present

Intrawest Destination Resorts, Inc.

I spent my post-graduate career working with Intrawest in many differing, yet interrelated capacities. My skills and passion kept me moving from promotion to promotion, learning and succeeding in each of them. Many of my roles blended together and I held multiple positions at a time, as I have been fortunate to have created many of the positions that I held with Intrawest over the years. My various titles have included:

  • Lean Six Sigma Black Belt Project Manager & Business Improvement Leader
  • Lead Retail Buyer and Merchandise Group Manager
  • Logowear Designer
  • Retail Store Manager
  • "Dream Team" Innovation Council Member
  • Resort Real Estate Sales and Marketing Specialist
  • Graphic Designer
  • Snowboard Park Designer and Manager
  • Snowboard Event Series Manager

Intrawest is a world leader in experiential destination resorts. The company has interests in North America's most popular vacation destinations and ski resorts including Whistler Blackcomb, a host venue for the 2010 Olympic and Paralympic Winter Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, and numerous destination hotels and resorts, including Sandestin Golf and Beach Resort in Florida and Club Intrawest—a private vacation club with luxury resorts throughout the world. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia.



Real Estate Licensee

West Virginia Real Estate Commission

Annual Report to Investors - Profilee

Intrawest, Inc.
2005 - Present

Certified Lean Six Sigma Black Belt

Intrawest Inc.