Lin Hui Juan (Kiran)


Self-driven, independent-learning and tech-savvy communication studies graduate with experience in search engine optimisation, article-writing and copywriting for social media

Search Engine Optimisation and Social Media Management:

    • Experience with writing SEO-optimised articles and applying on-page SEO (URL, title tags, meta tags and description) for articles, Youtube videos and other web deliverables for better rankings on Google Search Engine
    • Familiar with SEO techniques like acquring expired domains with high PR and authority using Freshdrop, Godaddy auctions or via reputable domain brokers 
    • Experience in copywriting and managing social media accounts (using Hootsuite)

Content Marketing for Blog:

  • Experience in website&product copywriting and was editor/writer for blog
  • Very adept at using keyword research tools like Market Samurai, Long Tail Pro and SEcockpit to identify and target potential profitable keywords for blog

Related Work Experience

Work History

Marketing Executive

Nov 2010 - Feb 2011
All Deals Asia (
  • Polytechnic Internship
  • Learned about sales psychology and buyer's intent through writing sales/marketing copy for daily deals on website sales page and social media (Facebook)
  • Researched SEO keywords and implemented website SEO optimisation for daily-deals related food and lifestyle blog- for the purpose of acquiring potential buyers through the selected long tail keywords



Keyword Research Software:

Google Adwords, Market Samurai, Long Tail Pro

SEO Link Analysis Software:

Ahrefs, MajesticSEO, SEMoz, Freshdrop

Copywriting and Content Generation

Social Media/Email Marketing Software:

Wordpress, Hootsuite, Aweber/Mailchimp



Diploma in Media and Communication

Apr 2008 - Apr 2011
Singapore Polytechnic  
  • Coursework included marketing and buyer psychology, feature writing, web publishing, advertising and journalism
  • Final-year project: 
    • As project leader- oversaw and coordinated 11 members of the publicity and social media team for the Singapore Polytechnic Green March
    • Conceptualised strategies, planned and coordinated publicity tactics in campus and on social media to raise awareness for event
    • Hosted LianHeZhaoBao journalist and other media personnel on event day

Other Work Experience

Mar 2013- Aug 2013      Buddy Hoagies (Nee Soon Community Club, Khatib)

                • Server/kitchen assistant in a fast-paced environment
                • Responsibilities included preparing coffee/espresso and various desserts

Oct 2008- Nov 2010       Brewerkz Singapore (Riverside Point, Clarke Quay)

                • Server in a fast-paced and challenging environment
                • Honed multi-tasking skills
                • Developed communication skills with colleagues and guests of many nationalities

Extra Curricular Activities

Nov 2009                          Video Producer for SP Escapade 

                • Led camera crew to shoot interviews with performers (Electrico, West Grand Boulevard) and participants for Singapore Polytechnic’s first dusk till dawn event hosted for ‘O’ Level students
                • Edited footages with Final Cut Pro to upload on event website

Jun 2010                           Video Producer for Robocup 2010, Suntec Convention Centre

                • Sourced for news stories on competition ground
                • Led camera crew to film footage for three-hourly live broadcast at Suntec Convention Centre

Sep 2010                           Junior Writer for Baybeats 2010, Esplanade Theatres on the Bay

                • Utilised social media (Facebook, Blogs) to spread the word about annual music event
                • Wrote articles about participating bands for Esplanade Youths Blog