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Kira Zhestkova

Head of marketing and loyalty

Summary

Marketing expert with IT background who has a deep experience in managing online projects since 2008.

Strengths:

  • inspiring people with ideas;
  • solving "unsolvable" issues;
  • strong in cross-team communications. 

Ready for new interesting online projects, which can make people’s life easier, more interesting and useful for others.

Work experience

Jul 2015Present

Head of loyalty and database marketing

Nemo TV
  • Running CRM-marketing strategy
  • Building cross-device marketing analytics
  • Managing Contact Center and Telemarketing teams
Jun 2014Apr 2015

Head of business unit marketing

Ozon.ru
  • Responsible for growth of each shop verticals
  • Building marketing relationships with brands and major suppliers of goods
  • Responsible for paid advertising at Ozon.ru

Key Results:

  • FMCG verticals achieved  more then +100% in yearly growth
  • Ozon.ru become strategic partner with international  FMCG companies
  • Hired and build a great team of marketing managers
Aug 2012May 2014

Head of Email marketing

Ozon.ru
  • Responsible for Email Channel KPI Performance (Net Sales, Gross Profit, AOV)
  • Planning and managing the execution of activities inside of direct channels (Email, SMS, Loyalty program) 
  • Communications with technology suppliers and agencies 
  • Managing of IT projects on implementing a CRM-marketing platform

Key results:

  • KPI's of Email channel were over performed  by  30%
  • Have Implemented all the functionality of CRM-marketing platform
May 2011Jul 2012

Product development manager

CPA Network Russia

Developing products for both advertisers and publishers

* Client consulting

* Building business processes for a company

* Participation in preparation for investment round

Sep 2008Apr 2011

Project manager

iAGE Digital Marketing Technologies
  • Managing of online advertising products (buying traffic from different sources and monetizing it) from market research and technical specification to KPI analyzing 
  • Management of new internet-marketing technologies development 
  • Working with cross-functional teams across departments (IT, design, content & copywriting, email, media-buying) 
  • Budget, Time and Resource management throughout project life cycle 
  • Business communications with foreign clients and partners.

Education

Certifications

Nov 2015Jan 2016

Machine Learning Foundations: A Case Study Approach

University of Washington (via Coursera.org)

Machine Learning

20142014

Student

The Chartered Institute of Marketing (www.cim.co.uk)

CIM Masterclasses: Digital Marketing & Social Media

20122012

Email Marketing Certified

MECLABS (meclabs.com)

Marketing Experiments Professional Certification Program "Email Marketing Workshop"

20122012

Student

Econsultancy (econsultancy.com)

Cross channel communications masterclass

20122012

Student

Oratorika (oratorica.com)

The Art of Argumentation

20102010

Student

ABRT Venture Fund

The Software Business Development Educational Program "Business in Social Media"

20092009

Student

ABRT Venture Fund

The Software Entrepreneurship Educational Program "Start In Garage"

Skills

Communications
Leadership
Internet Marketing
E-commerce
Direct Marketing
CRM